Vietnamese Business and Sustainable Development in a Globalized and Digitalized Era

This book offers contemporary insights into the intersection of sustainable development, leadership, innovation, and organizational performance within Vietnam. Featuring 25 selected papers presented at the 20 ^th Academy of Global Business Advancement (AGBA) World Congress held in Bangkok, Thailand, this book brings together research from scholars across Vietnam, Malaysia, Indonesia, Saudi Arabia, India, Germany, the United Kingdom, and the United States addressing real-world challenges in public governance, green management, digital transformation, and global business within Vietnam. Special attention is given to Vietnam’s evolving business landscape and policy environment, while comparative insights from other regions help expand understanding of global trends in development and innovation. The work also highlights critical themes such as artificial intelligence in marketing and governance, internationalization of global firms, the post-pandemic effects on SMEs, and sustainable practices in hospitality and manufacturing. This book is a valuable resource for researchers, practitioners, policymakers, and graduate students in the fields of business, economics, sustainability, innovation management, and public administration.