Synergizing Management, Culture, and Arts for Tourism Development - Vol. 2

This book features the second volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme "Management, Culture and Arts Synergies for Future Innovative Tourism Development," which took place in Corfu, Greece, from September 2–4, 2025.
Volume 2 explores the growing influence of advanced technologies and digital communication on tourism through two interconnected thematic areas:
III. Artificial Intelligence, Data, and Neuro-Tourism
IV. Digital Marketing, Social Media, and Consumer Engagement
The chapters examine how artificial intelligence, data analytics, neuromarketing, digital platforms, and social media are transforming tourism experiences, consumer behavior, and destination competitiveness. Together, they demonstrate how data-driven innovation and digital engagement are reshaping tourism planning, marketing, and decision-making, offering practical and theoretical insights for academics, practitioners, and policymakers navigating the digital era.