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Gesamtkatalog

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Business and Economics (German Language)

Andreas Goßen

Verhandeln unter Druck - ein praktischer Leitfaden

Wie Sie erfolgreich mit Risiken in schwierigen Verhandlungen umgehen

&lt;p&gt;Die Gefahr von zu fr&amp;uuml;hen Angeboten.-&amp;nbsp;Den &amp;bdquo;richtigen&amp;ldquo; Anker setzen.-&amp;nbsp;Das Risiko von &amp;Uuml;berl&amp;auml;ufern: Globale Verhandlungen im Key Account.-&amp;nbsp;Fragetechniken gezielt einsetzen &amp;ndash; das Risiko offener Fragen.-&amp;nbsp;Einsatz von Taktiken Teil 1: der Unterschied zwischen zusammenfassen und paraphrasieren.-&amp;nbsp;Einsatz von Taktiken Teil 2: die interne Nachbereitung.-&amp;nbsp;Hinter den Kulissen &amp;ndash; die Macht inoffizieller Kan&amp;auml;le in Wirtschaft und Politik.-&amp;nbsp;Lernen aus digitalen Krisenverhandlungen: Wenn das eigene Unternehmen als Geisel genommen wird.-&amp;nbsp;Der Mythos des guten und b&amp;ouml;sen Bullen &amp;ndash; Legende, Taktik oder l&amp;auml;ngst &amp;uuml;berholt?.-&amp;nbsp;Vertrauen verhandeln: Wie interkulturelle Missverst&amp;auml;ndnisse Verhandlungen blockieren.-&amp;nbsp;Das 8-Felder-Modell: Systematisch verhandeln unter Druck.- Die 50 wichtigsten Grunds&amp;auml;tze f&amp;uuml;r Verhandlungen unter Druck.&lt;/p&gt;

Future of Business and Finance

The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers—enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value. This book introduces the concept of Brand Digital Intelligence, a two-step framework that helps brands thrive in the digital age through digital transformation and intelligent marketing. Structured around a digital transformation roadmap, the book explores how organizations can build robust digital infrastructure, foster active user participation, and turn consumers into long-term value contributors. Key topics include marketing innovation, platform business models, consumer journey design, online communities, smart stores, mobile applications, AI-powered marketing, and decentralized brand strategies enabled by Web3. The book calls for a paradigm shift from traditional campaign-based marketing to intelligent, data-driven ecosystems, where private domains, users, and data become core strategic assets—powered by algorithmic decision-making and compounding flywheel effects that drive sustained growth and engagement. Extending this evolution, the book illustrates how AI-driven brand ecosystems in the Web2 era naturally progress toward autonomous, community-driven organizations in the Web3 world, enabled by tokenized incentives, digital ownership, and co-created value. Combining strategic frameworks, real-world case studies, and actionable insights, this book is an essential guide for marketing professionals, technology leaders, entrepreneurs, and investors seeking to master the next frontier of AI and Web3-powered brand transformation.

Navigating the Transformation in the AI and Web3 Era

Brand Intelligence

This bestselling business research methods textbook provides readers with a clear and comprehensive overview of methods for conducting management and business research.

Management and Business Research

Routledge Studies in Ecological Economics

This book analyses the rationale and the basic design of the European Union Emission Trading Scheme and discusses its workings during the first two trading periods and the initiation of the third phase, following a revision of the scheme. It offers a critical assessment of the EU ETS from a radical political economy standpoint.

The Political Economy of the European Union’s Emissions Trading System

Routledge Research in Gender and Society

Despite the expansion of female employment, women continue to be crowded into a small number of occupations which, in the main, represent low-paid jobs. This key book analyzes this issue and examines one route of escape: self-employment.

Women and the Labor Market

Routledge Studies in Innovation, Organizations and Technology

In an era where artificial intelligence is transforming industries, this book focuses on the pivotal role AI plays in talent acquisition and workforce engagement. It brings together insights from leading scholars to demonstrate how AI enhances recruitment processes, improves employee retention, and revolutionizes workforce management, ultimately reshaping the future of work.The book offers a comprehensive examination of how AI can be effectively leveraged to identify top talent, streamline hiring processes, and foster employee engagement through personalized experiences. International contributors offer both theoretical frameworks and practical applications of AI in recruitment and retention, illustrated with real-world examples, case studies, and cutting-edge research. From optimizing hiring strategies to engaging the workforce more effectively, this book provides actionable insights that bridge academic research and industry practices.Aimed at scholars and astute professionals, particularly in the fields of human resources, business management, and organizational development, this book is an essential guide for those who want to stay ahead in the rapidly evolving world of AI-driven workforce management. By understanding and implementing AI strategies, readers can enhance their organization's talent acquisition and retention capabilities, fostering a more dynamic and engaged workforce.

Enhancing Workforce Engagement

Talent Acquisition and AI

Routledge Studies in Leadership Research

This book is a timely exploration in light of the heightened requirement of business for novel solutions to meet the varied economic, ethical and social challenges organisations face, related to fast paced technological developments, increasing global market competition and associated environmental impacts and cultural inequality concerns.

A Relationship-centred Approach

LEADERSHIP AND DIVERSITY MANAGEMENT

Breakthrough research in a changing world

Transformative applied research

Essentials

Die hohe Veränderungsgeschwindigkeit bei den Rahmenbedingungen von Organisationen stellt Führungskräfte ständig vor neue Herausforderungen. Gut gemachte Planspiele in der Aus- und Fortbildung von angehenden Führungskräften erlauben es diesen, die vielschichtige und mit systemischen Unwägbarkeiten angereicherte Führungsarbeit spielerisch kennenzulernen und Sicherheit für die Führungspraxis zu gewinnen. Insofern können Planspiele dazu dienen, dass sich der Führungsnachwuchs nicht ins kalte Wasser geworfen fühlt, wenn er in die Führungspraxis wechselt.
Dieses Buch gibt einen kompakten Einstieg in die Planspielmethode und zeigt, wie sie dazu beiträgt, Führungskräfte nachhaltig und praxisorientiert auf ihre Führungsrolle vorzubereiten. Es ist für Personalentwickler und Geschäftsführer, aber auch Studierende der Wirtschaftswissenschaften, der Wirtschaftspsychologie, Erwachsenenpädagogik und Personalpsychologie geeignet.

Grundlagen – Konzepte – praktische Umsetzung

Das Planspiel als nachhaltige Methode in der Führungsausbildung

Routledge International Studies in Money and Banking

As an integral part of the world financial market, the global asset management industry has played a significant role in almost every critical event and change in the world financial market over the past four decades. Its growth has been facilitated from the financial innovations in products and management technologies from various financial institutions. It is definitely a challenge to comprehend the dynamic linkage between the global asset management industry and the world financial market, institutions and products. This book takes the challenge by providing a systematic and analytical review of the dynamic development of global asset management industry in its market structure, product diversities, risk management technologies and performance. The book aims at offering researchers, investors and financial practitioners a comprehensive introduction on how the dynamic development of global asset management industry has been integrated with the fast changing world financial market, institutions and products. As wealth or asset management is becoming a popular and specialized subject offered in university financial courses, this book may serve as a key textbook for financial courses in universities.

The Dynamic Development of Global Asset Management Industry

Museums today are facing complex challenges due to changes in digital technologies, global migration and increasing demands as regards collaboration and societal relevance from principals. The range of services and activities expected of and at museums is today broader, demanding increasingly diversified competence at a time when economic conditions for museums have not radically changed. Thus, pressure is put upon museums to strategically approach their competence needs, and to actively manage competence for the future, in order to secure long-term organisational goal achievement.&nbsp;
 &nbsp;
This book addresses the lack of research on strategic management and development of museums by defining, mapping and discussing competence management practices, based on research and a comparative case study across four museums in Sweden. This book offers both museum practitioners, students and researchers an elaboration on both research on competence management and provision in general and how this is currently practiced in the museum sector, something which is largely overlooked in comprehensive museum management books.

Strategy and Organisational Development

Competence Management in Museums

BA kompakt

Kundenzufriedenheit hängt in hohem Maße davon, ob es Anbietern gelingt, eine Dienstleistung oder eine Ware zur richtigen Zeit, am richtigen Ort, in der richtigen Qualität und Menge bereitzustellen. Die Autoren vermitteln in dem Lehrbuch ein fundiertes Verständnis für präventives Qualitätsmanagement und für die Instrumente der Qualitätsplanung, -lenkung, -sicherung und -verbesserung. Der Stoff ist auf das Bachelor-Studium zugeschnitten und lerngerecht aufbereitet: mit Aufgaben und Lösungen, Beispielen aus der Praxis und anschaulichen Abbildungen.

Dienstleistung und Produktion

Why elite Chinese women find themselves caught in a cycle of burnout. Burnout Market Feminism explores the lives of elite urban businesswomen in the Internet Age. Burnout market feminism combines Han Byung-Chul's concept of the Burnout Society and feminist Li Xiaojiang's market feminism theory. To unravel the puzzle of how women in China have thrived in business despite state crackdowns on feminism, Ling Tang argues that it is important to examine the role of the market in postsocialist China and the evolving interplay between illiberal politics and a neoliberal economy. Drawing on multisited ethnography conducted primarily in Shenzhen and Hefei during the Xi era, the author looks at the multiplicity and nuance of the lived experiences of businesswomen and their negotiations with patriarchy across different sociocultural contexts, particularly their confrontations with hetero-patriarchal intimacy norms and male-dominated guanxi business practices. Despite following diverse paths, these women share a common pursuit of achievement and growth—a pursuit that paradoxically narrows their market feminist efforts and leads to burnout, as these negotiations are often reduced to contingent bargains within a neoliberal framework. The book also extends the discussion of burnout beyond that framework, incorporating feminist critiques of women’s burnout under patriarchy and postcolonial critiques of burnout within a rhetorically socialist authoritarian state.

Urban Chinese Businesswomen in the Internet Age

Burnout Market Feminism

Verhandeln unter Druck - ein praktischer Leitfaden

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