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Use and Effect of Outdoor Advertising for Member Acquisition of Stationary Fitness Studios from the Perspective of Studio Operators
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Use and Effect of Outdoor Advertising for Member Acquisition of Stationary Fitness Studios from the Perspective of Studio Operators

Use and Effect of Outdoor Advertising for Member Acquisition of ...

Livre (broché)env. 123.00 CHF
paraît en octobre

This book examines the effectiveness of outdoor advertising in acquiring new members for brick-and-mortar fitness studios. The author explores the current fitness and outdoor advertising markets, analyzes the impact of the Covid-19 pandemic on the industry, and evaluates various forms of outdoor advertising in terms of their reach and effectiveness. The use of posters, digital billboards, and other out-of-home (OOH) media is assessed with qualitative interviews and quantitative surveys. The work provides detailed recommendations for studio operators to make their advertising campaigns more targeted and successful.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

octobre 2025, env. 109 pages, Anglais
Springer Fachmedien Wiesbaden GmbH
978-3-658-49092-8

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