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Wördenweber M: Unternehmensplanung und
Kontrolle

Unternehmensplanung und Kontrolle

Too young to retire, too vital to stand still, too experienced to start from scratch? Welcome to your Bonus Years. Increased longevity has gifted us fifteen-to-twenty extra active, healthy working years, shattering the traditional linear career script of learning, working, and retiring. In The Bonus Years, the world's leading expert on career transition, and London Business School Professor Herminia Ibarra, delivers the definitive, social-science-backed resource for navigating later-career transformation. Ibarra reveals that thriving in an extended work life requires abandoning the old linear, plan-and-implement strategies. Instead, successful reinvention comes through 'resourceful discovery' - a disciplined process of active experimentation, trying on new futures, and knowing when to adjust your course. Whether change has arrived uninvited through an industry shock, or a quiet internal restlessness is telling you it's time to let go, this book provides the actionable tools to build transition mastery and successfully map your path forward. Filled with rich and varied case studies of professionals who reinvented themselves across the globe, The Bonus Years is an empowering manifesto for anyone who refuses to stand still. It is proof that to bloom late is not to bloom less - it is to bloom with deeper roots, on your own terms.

Your Next Chapter in Life and Work

The Bonus Years

China hat in den vergangenen Jahrzehnten eine beeindruckende Transformation vollzogen. Dennoch wird das Bild Chinas in der westlichen Welt oft von veralteten Vorstellungen und Klischees bestimmt. Verstehen wir tatsächlich die chinesische Gesellschaft, ihre Menschen und ihre Wirtschaft? Und wie konnte es gelingen, einen derart rasanten wirtschaftlichen Aufstieg zu realisieren?Das wirtschaftliche Gravitationszentrum der Welt verlagert sich, weg vom Atlantik und Europa, hin zum Pazifikraum. Die chinesische Regierung bereitet sich strategisch auf dieses neue Zeitalter des 21. Jahrhunderts vor. Europa und die Europäische Union sollten es ihr gleichtun. Dafür ist jedoch entscheidend, dass wir uns zunächst darüber klar werden, welche Ziele und Interessen wir in dieser neuen globalen Ordnung verfolgen wollen.&nbsp;Der InhaltDieses Buch soll mit verschiedenen Sichtweisen dazu beitragen ein Verständnis zu schaffen, Wissen zu vermitteln und persönliche Erfahrungen zu teilen. Denn nur Offenheit und gegenseitiger Respekt kann dazu dienen, China zu verstehen, besonders aus deutscher Sicht.Mit Beiträgen von: Julian Backhaus, Rolf Claessen, Ashley Dudarenok, Martina Fuchs, Emanuela Hanes, Dagobert Hartmann, Stefanie Liliane Hegger, Jutta Hensel, Alexandra Hildebrandt, Manfred Huschka, Stephan Jüngling, Francis Kremer, Anastasia Lauterbach, Helmut Merkel, Derek Meyer, René Ruschmeier, Michael Schumann, Sophia Slingerland, Patrick Soureck, Alexandra Stefanov, Urs Unkauf, Wai Manske Wang, Thomas Cherico Wanger, Ilka Waßmann, Christoph Weber, Miriam Wickertsheim, Kevin Johannes Woerner, Mingqi Xie, Wanze Zhang und Moonie Zhu.&nbsp;Der Herausgeber&nbsp;Tobias W. Loitsch 
 ist tätig als
 
 Autor, Lehrbeauftragter und Projektmanager sowie Gründer und Herausgeber des Magazins China im Blickpunkt. Er setzt sich für ein tieferes Verständnis Chinas und eine offene, differenzierte Wahrnehmung ein, mit dem Ziel, Brücken zwischen China und Europa zu bauen. Seit über 25 Jahren beschäftigt er sich mit Chinas wirtschaftlicher Entwicklung, technologischen Innovationen und gesellschaftlichem Wandel. Tobias W. Loitsch ist ein anerkannter Impulsgeber, der Wirtschaft, Politik, Gesellschaft und Kultur prägt, miteinander verbindet und den Dialog fördert.

Impulsgeber für Wirtschaft, Wissenschaft und Gesellschaft

China im Blickpunkt des 21. Jahrhunderts

In this provocative and interdisciplinary study, David M. Kopp dismantles the widely held belief that authenticity is a stable, ethical ideal in organizational life. Drawing on leadership theory, organizational behavior, sociology, and ethics, this work argues that what organizations celebrate as “authenticity” is often nothing more than strategic image management.
Introducing the concept of authenticity leaks, Kopp explores how curated professional personas collapse when private selves surface—revealing the fragility of trust built on selective visibility. Through archival case studies of public figures and a critique of popular leadership frameworks, the book exposes the contradictions between transparency rhetoric and the institutional pressures that demand concealment.
This work reframes authenticity not as inner coherence but as a socially conferred label, sustained through performance, audience recognition, and organizational validation. It challenges readers to reconsider the ethics of leadership, the role of compartmentalization, and the limits of disclosure in professional settings.
Essential reading for scholars and students in leadership studies, organizational ethics, HRM, and sociology, as well as reflective practitioners in leadership and human resources, this book offers a bold new vocabulary for understanding how trust, credibility, and moral legitimacy are constructed, and how they unravel.

Image Management and the Performance of Self

The Myth of Authenticity in Organizational Life

The need for resilience at organisational, department and individual level has never been greater. Geopolitical conflict, climate change, supply chain disruption and political instability are just a handful of the risks that leaders must mitigate to ensure stable business operation and optimum effectiveness. Project resilience refers to the ability of a project or initiative to anticipate, adapt and recover from unexpected challenges, disruptions or uncertainties. It involves the capacity to withstand shocks, maintain functionality in the face of adversity, and quickly recover to a stable state. Resilient projects underpin resilient organisations; a resilient organisation produces sustainable competitive advantage. This book offers a structured framework - the Project Resilience Maturity Model - to assess and enhance resilience in organisations. The authors begin by considering different approaches to project resilience, and by identifying potential tensions therein. In the second part, methods of sustaining project resilience are examined, focusing on the perspective of the project manager, personal responsibility and leadership. The latter part of the textbook provides practical tools and applications to assess and enhance project resilience. Throughout, the authors employ a pedagogical framework designed to ensure maximum effectiveness for students and practitioners. Chapters are organised to reflect the evolution of project resilience maturity and concepts are introduced in a sequential order that builds on what has come before, with Key Takeaways summarising each chapter's most critical points. Fictional case studies illustrate how topics can be implemented in a project management setting, while Key and Dormant Tensions highlight potential blind spots. Demystifying complex topics without sacrificing scholarly rigour, Project Resilience provides you with a strategic approach to ensuring projects are well-equipped to withstand uncertainties and adapt to dynamic conditions. It is the perfect textbook to support advanced Project Management and Organisational Resilience courses, and to provide practical methods for leading responsible organisations.

Navigating Tensions from Control to Transformation

Project Resilience

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

Start-Up Confessions is the hilarious and unashamedly frank story of the founding and funding of one of the UK's most successful start-ups. Opening up about both ambition and frequent failure, co-founder and serial entrepreneur Gauthier van Malderen argues that progress in start-ups is in moving from one failure to the next as fast and as cheaply as possible 'learning fast enough not to repeat the truly expensive mistakes'. But this story of a company's growth is also an accessible and practical guide to founding and running your own business. It offers essential advice on fundraising and pitching to investors and hiring key staff, shows how to manage status, salaries and expectations as you move from a few people in a room to a thriving business. And it shows you how to scale the structure, how to work with the board and how to establish a thriving company culture without losing your soul.

A Founder's Guide to Getting It Wrong (and Sometimes Right)

Start-Up Confessions

This volume advances a critical conversation at the intersection of business management, innovation, and sustainable development by offering an integrated, multidisciplinary perspective on how organizations can navigate complexity while driving long-term societal value. Bringing together insights from human resource management, technological transformation, and inclusive economic systems, the book develops a coherent framework for understanding how organizations translate strategy into impact.Structured across five thematic sections, the volume examines: the role of inclusive and ethical leadership in shaping organizational cultures; the mechanisms through which creativity and adaptive capabilities support resilient business models; the linkages between finance, development, and economic inclusion; the strategic implications of emerging digital technologies; and the growing influence of ESG and sustainability frameworks on organizational practice.Distinguished by its integration of theory and application, the book draws on established and emerging perspectives; including human-centered management approaches, innovation systems thinking, and digitally enabled transformation to illuminate the pathways through which organizations respond to contemporary challenges. It offers both conceptual clarity and practical insight into how firms can align performance with broader societal outcomes.This volume will be of particular interest to scholars, practitioners, and policymakers seeking to understand how management and innovation can be mobilized to address global development challenges. By situating organizational strategy within a broader socio-economic context, it provides a rigorous and forward-looking contribution to the evolving field of responsible and sustainable business.Ethel Ndidiamaka Abe
 is Assistant Professor of Management in the Paseka School of Business at Minnesota State University Moorhead, USA.
 Sulaiman Olusegun Atiku
 is Professor of Human Resource Management in the Harold Pupkewitz Graduate School of Business at Namibia University of Science and Technology, Namibia.
 Idowu Isaac Abe
 is Assistant Professor of Management at St. Cloud State University, USA.
 Eduardo Pablo
 is Associate Professor of Finance and Co-Chair of the Paseka School of Business at Minnesota State University Moorhead, USA.
 Ibidun Christiana Obagbuwa
 is Associate Professor in the Department of Mathematical Sciences and Computing at Walter Sisulu University, South Africa.

Rethinking Strategy, Entrepreneurship, and Technological Innovation in a Disruptive World

Managing and Innovating for Sustainable Development

Soziale Ziele professionell erreichen

Der deutsche Sozialmarkt befindet sich im Umbruch: Neue Akteure aus dem Bereich Social Entrepreneurship treten selbstbewusst auf, nutzen klare Positionierungen und einfache, wirkungsvolle Marketingstrategien, während traditionelle Trägerschaften dem Bereich Marketing immer noch skeptisch begegnen. Gleichzeitig verändern Digitalisierung, Fachkräftemangel und steigende Dokumentationspflichten die Spielregeln grundlegend. Wer Fördermittel sichern, Wirkung belegen und im Wettbewerb bestehen will, braucht heute mehr als Engagement. Es braucht eine intelligente Marketingstrategie und -maßnahmen.

Dieses Praxishandbuch zeigt, wie Marketing als Teil moderner Unternehmensführung
im sozialen Bereich wirksam eingesetzt wird, fundiert, verantwortungsvoll
und ohne die eigenen Werte zu verlieren. Von den Strukturen und
Finanzierungslogiken des deutschen Sozialmarkts über Grundlagen von Unternehmensführung,
Social Marketing und integrierter Kommunikation bis hin zu Marktforschung, Zielgruppenanalyse und datenbasierter Wirkungsmessung
werden zentrale Instrumente verständlich und einfach erläutert.

Anhand anschaulicher Praxisbeispiele führt das Buch Schritt für Schritt durch eine strukturierte Marketingplanung: von der Situations- und Stakeholderanalyse über Strategieentwicklung und Marketing-Mix bis zur Definition wirksamer
Erfolgsmessgrößen. Praxisnahe Modelle wie Business Model Canvas und Design Thinking ergänzen den ganzheitlichen Ansatz.

Soziale Markenwelten gestalten liefert Denkanstöße, Strategien und Werkzeuge für eine sinnstiftende Arbeitswelt, leicht verständlich, praxisnah und konsequent wirkungsorientiert. Für alle, die soziale Verantwortung nicht nur leben, sondern auch sichtbar und zukunftsfähig machen wollen.

Bestens geeignet für:
 
Führungs- und Fachkräfte, Marketingverantwortliche bei sozialen Trägern und Verbänden, Projektmanager sowie Beraterinnen und Berater in Einrichtungen und Diensten der Sozialen Arbeit, der Jugend- und Erwachsenenbildung sowie des Gesundheits- und Pflegemanagements, die entsprechende Prozesse fachlich, organisatorisch und moderierend begleiten. Optimal zu empfehlen für Studierende der Studiengänge Sozialmanagement/Sozialwirtschaft, Sozialarbeit/Sozialpädagogik.

Verantwortung wirksam und erfolgreich vermarkten

Soziale Markenwelten gestalten

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live our best, most human lives in an age of machines. “The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” —E.O WilsonOur choices and experience of the world are increasingly shaped by powerful interests and godlike technology. Somebody else is deciding what ‘good’ choices look like—and often that means good for them, not for you. From the social media apps hijacking your attention and algorithms quietly curating your reality, to the markets profiting from confusion and AI systems slowly eroding your thinking: your choices are shaped by people who understand your psychology better than you do, and use that knowledge for their own ends. Against this backdrop, it is easy to feel diminished and 'done to'.This book is about fighting back—individually and collectively—and becoming the best of ourselves. Becoming super-humans. Drawing on over 1,000 experiments run across more than 70 countries, Halpern and Costa show how you can boost your own agency and decision-making, how we can upgrade our systems and institutions so that it is easier for everyone to choose well, and how we can shape AI so that it amplifies human capability rather than replacing it.Super-Human ultimately asks us to make the biggest choice of all: in an age when machines can think, decide and even feel on our behalf—what kind of humans do we want to be? <ul><li>Human. Reclaiming agency and becoming a better decision-maker (Chapters 1-3). Understanding how human attention and sense-making works, so that we can self-guide, rather than be hacked by others - and more effectively turn our intentions into action.</li><li>Supra-human. Building systems that support us to choose well together. (Chapters 4-7). Humans are social creatures, who think aloud and together. It's a feature not a fault. Social networks, markets and institutions strongly enable us to achieve things we could never do alone, but also operate as ‘supra-human’ influences on our behavior. Yet individually and collectively we have power to channel and shape them too - more power than we realize</li><li>Super-human. Shaping the technology that will shape us. (Chapter 8) AI could be the ultimate ‘bicycle of the mind’, but it can also become a crutch rather than a coach. It poses opportunity and challenge - to boost our capabilities to superhuman levels, or to become our inadvertent master.</li><li>Future-human. What kind of humans do we ultimately want to be? (Conclusion) Our minds today have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We can make choices that will alter our minds and those that follow: what shall we choose?</li></ul>

Reclaiming Our Power to Choose and Shape the Future

Super-Human

A NO-NONSENSE GUIDE FOR FIXING WORK'S BIGGEST TIME-WASTERS: MEETINGS. __________________________________________ "This book will help you turn meetings from a mindless drain into a strategic advantage" NIR EYAL"Grab a copy of this book before your next week of meetings begins!" REID HOFFMANN"Fantastic" STEVEN ROGELBERG"Meetings are broken. This book fixes them - if we care enough to take action" SETH GODIN __________________________________________To anyone who has ever sat through a pointless meeting, wondering, "Why am I here?", this book is for you. And respectfully, it's also about you.Meetings are broken. They are relics from a bygone era, designed to issue orders, flaunt power, and keep the hierarchy intact. In today's digital, collaborate-or-bust era, this model isn't just inefficient, it actively harms employees and organisations.Drawing on decades of research and stories from leading companies like Google, Salesforce, Pixar, YouTube, and Dropbox, Your Best Meeting Ever provides a blueprint to transform your meetings from monotonous, soul-crushing time sinks into powerful tools for collaboration and innovation.The secret? Treat them like products. Using the seven product design principles, you'll turn your meetings into well-designed products that actually drive work forward and serve your most important users: the people in your organisation.Your Best Meeting Ever is the book every working professional and leader needs.

7 Principles for Designing Meetings That Get Things Done

Your Best Meeting Ever

Studienkurs Wirtschaft

Das Lehrbuch richtet sich an Studierende der Sozial- und Wirtschaftswissenschaften und vermittelt kompakt und verständlich die zentralen Grundlagen eines nachhaltigen, modernen Wirtschaftens im digitalen Wandel. Behandelt werden digitale Wertschöpfung und Geschäftsmodelle, New Work, Kultur und Rollenwechsel, Governance und Verantwortung. Ein Schwerpunkt liegt auf dem Change-Management als Kern der Transformation - mit gängigen Modellen (u. a. Lewin, Kotter, ADKAR) und ihrer Anwendung auf typische Transformationssituationen. Didaktisch klar strukturiert arbeitet der Band mit Querverweisen, Schaubildern, Kapitelzusammenfassungen sowie Wissens-, Verständnis- und Diskussionsfragen zur Prüfungsvorbereitung.

Prof. Dr. Sandra Niedermeier ist Professorin für Digitalisierung in Bildung und Gesellschaft an der Hochschule Kempten, promovierte pädagogische Psychologin und leitet das Institut für digitale Transformation in Arbeit, Bildung und Gesellschaft (IDT). Sie ist zudem Studiendekanin der Fakultät Betriebswirtschaft sowie KI- und E-Learning Beauftragte der Hochschule.

Digitale Transformation

The author of the internationally successful book From Zero to Millionaire is back with a book on the best ways to invest in the stock market. Stop treating the stock market like a casino - discover the proven, stress-free strategy that builds lasting wealth. In The Art of Multiplying Your Money, financial journalist and bestselling author Nicolas Bérubé uses rigorous academic research and real-world historical data to dismantle the myth that successful investing requires picking winning stocks, timing the market, or chasing hot tech trends. Instead, he reveals how anyone can achieve exceptional long-term wealth, whether you have $100 or $100 million to invest. Across 17 engaging lessons, this book answers the most pressing questions investors face today. By the time you've finished this book, you'll know the answers to the following questions: - Will the stock market always keep rising? How do you survive if it crashes? - How much can you withdraw from your investments each year to live on? - Is the concentration of the U.S. market in a handful of tech stocks cause for concern? Crucially, the book focuses on the greatest risk of all: human psychology. By highlighting the cognitive biases that lead investors to panic and sabotage their own portfolios, Bérubé teaches readers how to automate their success, providing a comprehensive roadmap to financial independence. Whether you have $100 or $100 million, this is the ultimate guide to passive investing and behavioural finance so you can learn how to ignore the financial noise and let the global market multiply your money whilst you sleep.

17 lessons for success in the stock market

The Art of Multiplying Your Money

Unternehmensplanung und Kontrolle

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