Trend Leader

Do you know your future customer?

Understanding trends can make a huge difference to your business and your customers. It can also help you level up in your career: the ability to prompt conversations about the future and help organisations adapt to change will be among the most desirable leadership skills over the next decade.

Trend Leader is a practical guide for those working in design, insight and marketing roles to gain the confidence to talk about future trends.

Read this book to understand:

• What trends are and how forward-looking businesses use them
• The key skills and behaviours shared by trend leaders
• The six principles of trend leadership that will supercharge your career
• How trend leaders at the world's most recognised brands drive change
• Your own trend leadership status and trajectory, based on our Trend Leader Assessment Tool