The Winning Practice

Nobody taught you how to run a business. Medical school did not cover hiring and firing. Dental school did not have a module on marketing strategy. You figured it out on the fly. This book changes that.

Combining Brian Tracy's fifty years of business strategy with Luke Infinger's decade of hands-on healthcare practice consulting, The Winning Practice delivers a complete operating system for practice owners ready to dominate their market, including:

• The mindset shifts that separate thriving practices from struggling ones
• How to build systems that scale without burning out
• The consultation framework that dramatically increases case acceptance
• Why military strategy holds the key to healthcare business success