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Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

Adam Smith

The Wealth of Nations

Why socially responsible investment promises to make investors richer and the world better—but fails at both. Wall Street thrives by telling investors that clever financial strategies can reverse the trade-off between corporate profits and social progress. But the link between greater corporate social responsibility and improved financial performance is an illusion. Profit vs. Progress dissects the massive $30 trillion “socially responsible” or “sustainable” finance industry—and finds the emperor has no clothes. At best, sustainable investing typically delivers average rates of financial and social returns. But it makes social and environmental crises harder to overcome, by using financial gimmickry to distract our attention from real solutions. Author Brad Swanson argues that corporations in competitive markets act without moral values, and ethical investment can’t prod them to take greater social responsibility. The only way to change the outcome of the game is to change the rules. The solutions will have to come from legislatures, not corporate boardrooms. Swanson calls for public policies to make businesses better serve all of society, not just their shareholders—without blunting their edge. His recommendations include breaking up the cartel of large asset managers, rebuilding the influence of organized labor, curbing the rapacious behavior of the private equity industry, and eliminating the conflict of interest that pits corporate directors against the greater good of the community. The author shows that in previous eras of social crisis caused by corporate excess, meaningful reforms emerged through the political process. Today as well, the path forward is clear—if we have the will to follow it.

Why Socially Responsible Investment Doesn't Work and How to Fix It

Profit vs. Progress

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

Finally, the science-backed guide to making the most of in-person work—whether it’s one day in the office or five For the first time in history, millions of workers can do their jobs from anywhere—and the result is the most contentious workplace debate in generations. Employees fight to protect their freedom. CEOs issue return-to-office mandates by gut instinct. Everyone argues, but no one has the data. Until now. Harvard-trained economists Natalia Emanuel and Emma Harrington are leading researchers on remote and in-person work. They've spent years tracking millions of work hours across industries, analyzing Fortune 500 companies, startups, tech companies, and call centers. Their findings? Remote work is good for crossing tasks off a to-do list, but it erodes the quality of our work, stifles creativity, and hurts mental health. When we're together, our brain-to-brain synchrony increases 10x, accelerating creativity, mentorship, and innovation. That’s why Pixar animators, Nobel Prize winners, and Silicon Valley founders have come up with their best ideas face-to-face with one another. Working side-by-side can be a powerful force to supercharge company performance. But many office policies miss this mark, focusing on butts in seats, instead of brains in sync. Emanuel and Harrington offer solutions on how to craft the right policy. Backed with the latest research on the science of work, In Person offers tactical steps to make the most of in-office time, covering: <ul><li>How to calculate the right number of on-site days for your specific organization</li><li>The playbook for preserving employee flexibility without losing the power of being together</li><li>Why some RTO mandates fail spectacularly–and how to succeed</li></ul> After years of confusion, animosity, and conflicting mandates, In Person finally delivers the answers in a clear, evidence-based roadmap for making smarter decisions with your most valuable resource: your people.

How Working Together Fuels Creativity, Productivity, and Growth

In Person

The extractive economy is failing. The regenerative economy is being built. This is the definitive field manual for entrepreneurs, investors, and changemakers ready to stop tinkering with a broken system—and start building what replaces it. When Laurie Lane-Zucker coined the term impact entrepreneur in 2011, he named an emerging movement. Fifteen years later, that movement has reached a breakthrough. The Impact Entrepreneur Breakthrough maps how to join it. Part manifesto and part operating manual, this book shows how enterprises, ownership, capital, markets, security, and culture must transform together—and provides practical tools to begin immediately. Drawing on three decades at the forefront of impact investing and regenerative economics, Lane-Zucker introduces powerful new frameworks, including the Five Pillars of Real Security, the Prevention Dividend, and Defense as a Service—reimagining protection as shared resilience rather than fortified isolation. You’ll learn to <ul><li>design enterprises that heal communities and ecosystems;&nbsp;</li><li>structure ownership so mission survives growth and succession;&nbsp;</li><li>deploy capital for long-term resilience;&nbsp;</li><li>rethink risk through prevention and collaboration;&nbsp;and</li><li>translate regenerative values into concrete strategies and decisions.</li></ul> Each chapter moves from analysis to action, with real-world applications from practitioners already building the Impact Economy. The breakthrough is happening now. The question is whether you’ll participate.

A Field Manual for the Regenerative Economy

The Impact Entrepreneur Breakthrough

This powerful guide draws on strategies from Black resistance movements and merges historical wisdom with modern technology to combat the DEI backlash and build sustainable workplace equity in today’s hostile climate. As the unprecedented backlash against diversity, equity, and inclusion intensifies—with corporations dismantling initiatives, lawmakers passing anti-DEI legislation, and post–George Floyd promises abandoned—this tactical handbook arms advocates with revolutionary resistance strategies drawn from Black historical movements. Dr. Janice Gassam Asare transforms centuries of Black resistance wisdom—from Underground Railroad networks to civil rights organizing tactics—into modern resistance plans, wielding ethical AI as a force multiplier to create sustainable change that outlasts corporate whims and political cycles. Each chapter grounds modern workplace tactics in revolutionary approaches of more than twenty prominent Black historical figures, including the following: <ul><li>Ida B. Wells—Documentation techniques for workplace injustice inspired by her work</li><li>Ella Baker and Fred Hampton—Coalition-building methods from the American civil rights movement</li><li>Toni Morrison and Angela Davis—Narrative control strategies drawn from their celebrated writing</li></ul> Whether you’re a DEI practitioner navigating corporate pushback, an employee experiencing equity rollbacks, or a leader committed to sustainable inclusion, this handbook provides battle-tested strategies for preserving workplace equity—even in hostile environments. This isn’t just about surviving the backlash. It’s about reimagining workplaces where everyone thrives.

How to Reclaim Workplace Equity and Justice

Rise and Resist

The Bank of England pull back the curtain on how money really works, and what happens when it doesn't. Where does money come from? What gives a £1 coin its value? And whose job is it to actually print banknotes? Most of us think about money every day. But we tend not to think about how weird it is: a totally abstract concept, built entirely on trust, which somehow makes the whole world function. The Bank of England know more about money than most - after all, they are the ones responsible for making sure it works. Now, the Bank answer all the questions about money that you've never thought to ask - from what makes money money, to how private banks create money every time they give out a loan, to what happens to cash when it's past its sell by date (it's often moulded into garden furniture, as it turns out). Along the way, they offer your one-stop guide to how money really works - and where it might be going next.

The Secret Life of the Money System

Money: The Inside Story

A timely, practical guide to AI—its strengths, weaknesses, and real-world applications—for business professionals and policymakers. Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI's pattern-finding superpower can lead to spurious patterns—and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

Harnessing the Power of AI for Your Organization—Profitably and Safely

The AI Conundrum

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

Building a Deep-Tech Startup

Launching from the Lab

Life is a use-it-or-lose-it proposition. Shouldn’t you spend it doing something you love? This book will teach you how to find your dream job and avoid a career you’ll regret—from a leading venture capitalist, based on his viral college talk. “Fantastic. A variety of useful insights and examples that converge into one story that underlies remarkable success in nearly any field: The relentless hunger to learn about the thing you love.”—James Clear, #1 New York Times bestselling author of Atomic Habits For many young people, the path to success feels like a conveyor belt—onto the next test, the next application, the next college—without ever stopping to ask what do I actually want to do with my life? Parents know the pressure can be overwhelming, yet the system pushes everyone forward anyway. After college Bill Gurley landed a job at a famous tech company. It should have been a dream come true—but he was surprisingly bored. So, Gurley leapt into the unknown, eventually finding his place in the world of venture capital, the beginning of a remarkable investing career. It turns out, Gurley’s happy ending is rare. Nearly six in ten people would do things differently if they could start over. This is the trap of “career regret.” So how can we avoid it? What can we learn from people at the top of their fields who love what they do? The culmination of Gurley’s decade-long project to unpack the components of success, Runnin’ Down a Dream identifies six principles to flourish in your chosen career: the antidotes to career regret. From developing “obsessive” curiosity to the art of building strong peer groups, these timeless principles add up to a playbook not just for success, but a purpose-filled life. Written in Gurley’s straight-talk voice and revealing the captivating stories of industry titans like talent agent Lorrie Bartlett, restaurateur Danny Meyer, and sports executive Sam Hinkie, Runnin’ Down a Dream will inspire a new generation to find their place in the world, while offering a much-needed rebuttal to the idea that hustle and happiness are incompatible.

How to Thrive in a Career You Actually Love

Runnin' Down a Dream

What if financial freedom wasn’t complicated? What if building wealth could be achievied in just four easy, clear steps? Simply Wealthy is a refreshingly practical guide to mastering your money and reclaiming your future. Because true wealth isn’t about chasing dollars, it’s about creating a life where money works for you. Financial advisor Bryan Kuderna offers a hands-on, step-by-step guide that provides the tools and knowledge you need to build lasting financial security. Discover your natural tendencies toward saving, spending, and investing through four essential steps: Step 1. Protection First: Build a secure financial foundation. Step 2. Cash is King: Prioritize liquidity so you’re ready for anything. Step 3. Control Your Debts: Manage financial obligations to focus on growth. Step 4. Wealth Maximization: Invest with intention and build your legacy. In a world of inflation, market volatility, and financial stress, simplicity is key to your plans. Whether you’re starting out, stuck in a rut, safeguarding your fortune, or learning how the insiders do it, Simply Wealthy is your roadmap to financial freedom.

The 4-Step Plan for Financial Freedom

Simply Wealthy

Domina los principios fundamentales del estoicismo para convertirte en un líder ético, sabio y resiliente.En medio del caótico juego de intereses, la presión competitiva y el atractivo del éxito fugaz, es vital recurrir a la sabiduría atemporal de las filosofías antiguas.El líder estoico explora las meditaciones y enseñanzas clave de gestión, tal como las impartieron los antiguos, para agudizar tu perspicacia empresarial y mostrarte cómo afrontar los desafíos con virtud y visión estoicas.Esta guía indispensable examina lecciones vitales de liderazgo, con base en la sabiduría antigua de Marco Aurelio, Cicerón y Séneca, así como en la de los estoicos modernos. Aprovechando las ideas de estos filósofos, aprenderás a mantener el control en la incertidumbre y la paz en medio del caos, al aplicar principios atemporales a tu negocio.Como nos enseñó Epicteto: nada grandioso se crea de repente; sin embargo, con tiempo y paciencia -y un marco empresarial claro y conciso- se puede lograr mucho.ENGLISH DESCRIPTIONLearn how to succeed in business with the millennia-old Stoic mindset. A clear and concise overview of Stoic principles alongside practical strategies to lead with clarity and control.&nbsp;Nothing great is easy, as Epictetus said. But it is achievable.&nbsp;The Stoic Leader&nbsp;brings together the five principles of Stoicism to empower you to lead with clarity and resilience and master your mindset.In&nbsp;The Stoic Leader, successful CEO Justin Stead and leading Stoic authority John Sellars bring together key lessons from the ancients alongside practical philosophical takeaways to empower your leadership strategy, improve results, and show you how to navigate challenges and uncertainties with virtue and vision. This hands-on leadership book harnesses the timeless wisdom of Marcus Aurelius, Epictetus, and Seneca into a clear and concise business mindset, equipping you with the tools you need to enrich your leadership skills and find stillness in your strategy.Whether you're running a business or working as part of one, this classic business book will show you how to navigate challenges in your working life with resilience, to help you find inner peace within external chaos, and enhance your performance with greater control.

El líder estoico / The Stoic Leader: Ancient Lessons to Succeed in Business

From Zillennial Finance Expert Mrs. Dow Jones comes a groundbreaking, judgment-free personal finance guidebook about how to grow wealth on your own terms. You’re not bad with money. It’s just no one ever taught you how to win a game rigged against you. Recessions. Crushing student debt. Inflation that won't quit. A housing market that feels like a joke. If you're a Gen Z or millennial, it feels like the financial deck has been stacked against you from day one. But here's what the doom-scrolling won't tell you: You can still get rich. Haley Sacks—the Zillennial Finance Expert behind Mrs. Dow Jones—has helped millions of people flip the script on money and unlock their financial power. No trust fund required. No lottery ticket needed. Just actionable strategies broken down and the guts to face your finances head-on. In this positive, realistic, and engaging guide to personal finance, you’ll unlock: <ul><li>The money mindset shift that changes everything</li><li>A financial organization system that actually makes sense</li><li>How to boost your income and get paid what you're worth</li><li>The "Future Rich Person" budget that feels like freedom</li><li>Your financial escape hatch (and why it's non-negotiable)</li><li>Why you should be married to the market (like Mrs. Dow Jones herself!)</li></ul> This isn't about cutting lattes or living like a monk. This is about making your money work as hard as you do—and finally feeling powerful instead of stressed. The financial freedom you deserve? It starts the moment you decide you're a Future Rich Person. And that moment is right now. With a sense of humor and a savvy mindset, Haley Sacks will help you navigate the world of modern money and achieve the financial freedom you deserve. It all starts now when you embrace your life as a Future Rich Person!

The New Rules for Building Wealth (Even if You're Stuck, Broke, and that Billionaire Won't Text You Back...)

Future Rich Person

The Wealth of Nations

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