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Campbell C: The Value Engine

The Value Engine

A Complete Guide to Customer Success

“Cats, books, young love, and adventure: catnip for a variety of readers!”&nbsp;—Kirkus Reviews“Whimsical and wise.”—Shelf AwarenessThe long-awaited sequel to the #1 international bestseller The Cat Who Saved Books—an uplifting tale from Japan about a talking cat, a book-loving girl and the power of books to make a difference in the world.A chronic asthma condition prevents thirteen-year-old Nanami from playing sports or spending time with her friends after school. But nothing can stop her from one of her favorite activities. Nanami loves to read and happily spends much of her free time in the library, cocooned among the stacks.Then one day, Nanami notices that, despite the library being as deserted as ever, some of her favorite books, including literary classics like Arsène Lupin, Gentleman Thief and Anne of Green Gables are disappearing from the shelves. When she alerts the library staff, they dismiss her concerns. But just as Nanami is about to return to her reading, she spots a suspicious man in a gray suit. Eager to discover what he’s up to, she follows him. The chase is cut short when Nanami suffers an asthma attack. By the time she catches her breath, the man has disappeared and all that is left behind is a mysterious light filtering through the library’s familiar passageways.That’s when Tiger, the talking tabby cat who saves books, comes to the rescue. Are Nanami and Tiger prepared to face the dangerous challenges that lie ahead? Why are faceless gray soldiers burning books in a stone castle? And what happened to Rintaro, the socially withdrawn hero who helped Tiger save books in a second-hand bookshop? At a time of increased book bannings worldwide, Sosuke Natsukawa urges us not to underestimate the power of great literature—and to be prepared to defend our freedom to choose.Translated from the Japanese by Louise Heal Kawai

The Cat Who Saved the Library

"A much-needed guide to winning in business as a human in an all-too online world." - EntrepreneurTrying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jonathan Goodman--one of the world's leading experts on helping people simplify their business--reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.Specifically, you'll learn how to: <ul><li>Build trust in business relationships through community, specificity, and familiarity.</li><li>Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).</li><li>Improve profitability by cutting out the work not worth doing.</li></ul> Algorithms change, humans don't.No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.

Timeless Lessons on Success, Profit, and Finding Your Way

The Obvious Choice

A BRAND NEW EDITION WITH AN UPDATED FOREWORD THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE Why do some products capture our attention while others fade into obscurity? What makes us check our phones, open an app, or scroll a feed without even thinking? Is there a repeatable pattern behind how technology hooks us? In Hooked, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love. Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits. 'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits' Steven Bartlett, Diary of a CEO 'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly; Mark Manson, Solved Podcast 'Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal's work helps us understand' Ali Abdaal, Deep Dive Podcast 'In Hooked, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever' Jim O'Shaughnessy, Infinite Loops Podcast

How to Build Habit-Forming Products

Hooked

Haufe Fachbuch

Holger Heinze

Matias Musmacher

Customer Experience Management trifft Organisationsentwicklung: strukturell, kulturell und systemisch zur echten CXM-DNA

Der Customer Code

Growth is good. But how do you achieve growth for your business in the digital age? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. "Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." Mark Zuckerberg, CEO - Meta "Alex is the person I go to when I have a really hard growth question." Sam Altman, CEO - OpenAI Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service? Alex Schultz's unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - CLICK HERE is the book you need to read if you want to grow your business.

The Art and Science of Digital Marketing and Advertising

Click Here

Service Quality and its Effect on Customer Satisfaction. Insights from E-Commerce Platforms

There is a leadership skill no one taught you--yet it determines the quality of every decision you make.Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today's environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don't yet know how to say.In Winning Without Persuading, Esther Choy--founder of the Leadership Story Lab--offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.The real leadership power lies in learning how to find the stories that change everything.Through her T² principle--Transaction × Transformation--Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.You'll learn how to: <ul><li>Make better decisions by uncovering what your team isn't saying--before it's too late</li><li>Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal</li><li>Create interpersonal connections that enable people to feel seen, speak up, and stay--strengthening engagement, retention, and team performance</li><li>Ask the questions that surface original, high-value thinking--not rehashed answers</li><li>Lead with clarity, human insight, and authentic voice in an age where AI can generate answers--but not understanding</li></ul> In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

"From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way-based on firsthand experience with more than three hundred new products and businesses"--

How to Make What People Want

Click

What all of us can do to fight the pervasive human tendency to enable wrongdoing in the workplace, politics, and beyond It is easy to condemn obvious wrongdoers such as Elizabeth Holmes, Harvey Weinstein, and the Sackler family. But we rarely think about the many people who supported their unethical or criminal behavior. In each case there was a supporting cast of complicitors: business partners, employees, investors, news organizations, and others. And, whether we're aware of it or not, almost all of us have been complicit in the unethical behavior of others. In Complicit, Harvard Business School professor Max Bazerman confronts our complicity head-on and offers strategies for recognizing and avoiding the psychological and other traps that lead us to ignore, condone, or actively support wrongdoing in our businesses, organizations, communities, politics, and more. Complicit tells compelling stories of those who enabled the Theranos and WeWork scandals, the opioid crisis, the sexual abuse that led to the #MeToo movement, and the January 6th U.S. Capitol attack. The book describes seven different behavioral profiles that can lead to complicity in wrongdoing, ranging from true partners to those who unknowingly benefit from systemic privilege, including white privilege, and it tells the story of Bazerman's own brushes with complicity. Complicit also offers concrete and detailed solutions, describing how individuals, leaders, and organizations can more effectively prevent complicity. By challenging the notion that a few bad apples are responsible for society's ills, Complicit implicates us all-and offers a path to creating a more ethical world.

How We Enable the Unethical and How to Stop

Complicit

Die Kundenzentrierung ist heute der entscheidende Erfolgsfaktor für Unternehmen. Denn neben Preisstrategie und Leistungsangebot ist sie das zentrale Differenzierungsmerkmal, um sich nachhaltig vom Wettbewerb abzuheben und Kunden in Erinnerung zu bleiben. Mit dem CX/CRM Growth Wheel haben die Leser ein Modell an der Hand, das sie dabei unterstützt, die Bedürfnisse und Erwartungen ihrer Zielgruppen systematisch zu identifizieren und wirksam zu erfüllen. Als Lerninstrument und Self-Assessment-Tool bietet es Verantwortlichen eine Orientierung für eine erfolgreiche CX- und CRM-Transformation durch anerkannte Studien und Fakten in jeder Entwicklungsstufe.
In acht Fachbereichen vermittelt das Modell fundiertes Grundlagen-wissen und erprobtes Praxis-Know-how - genau das, was es braucht, um erfolgreiche Veränderungsprozesse im Unternehmen anzustoßen und konsequent umzusetzen. Der hohe Praxisbezug wird durch vier aufeinander aufbauende Aktionsstufen sichergestellt:
¿ Einsteiger: Wissensaufbau für Entscheidungsfindung &amp; Identifikation von Aktionspotenzial im Unternehmen
¿ Impulsgeber: Bereitschaft für Veränderungsprozesse schaffen und diese als Piloten initialisieren
¿ Wegweiser: Umsatzrelevante Ergebnisse definieren, erzielen und gemeinschaftlich nachverfolgen
¿ Transformierer: Langfristige Effekte durch Erneuerung erzielen und ganzheitliche Veränderungen bewirken

Customer Experience (CX) und Customer Relationship Management (CRM) praktisch anwenden

Enhancing Brand Image to Drive Customer Engagement in the Electric Vehicle Car Market

The Value Engine

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