The Tribe That Discovered Trust

Trust is what monetizes the attention economy. Every sale, partnership and team runs on trust. Yet few of us can say exactly what it is, how it's built, or why it collapses. The Tribe That Discovered Trust begins with an allegory: a tribe that discovers trust, and what that discovery makes possible. From that story, David Amerland draws practical lessons. He then dives into the research on how trust actually works: How trust is created, including the "initial trust" that lets us rely on strangers How it propagates across social networks How it is lost when things go badly wrong How it can be regained afterwards This book is for you if you: run a business or lead a team work on the web and need strangers to decide to trust you are building any kind of tribe: customers, a community, an organization want your working relationships to run more smoothly David Amerland is an author, business journalist and international speaker. His books include Google Semantic Search.