The Social Graph Unravels

Your followers aren't gone. But your access to them is.

The Social Graph Unravels is the definitive guide to social media strategy in an era when the follower count you spent years building no longer delivers the distribution you were promised. Robert F. Geissler traces the structural shift from social graph distribution to AI-curated feeds, explains why individual creators consistently outperform brand pages on organic reach, and builds the complete strategic framework for the social media environment that actually exists today.

From creator partner evaluation to community building that survives algorithm changes to the Social Visibility Dashboard that replaces vanity metrics with business-outcome tracking - this is the playbook for brands that want durable social visibility, not just better content on a broken model.