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Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

P. T. Barnum

P. T. Musaicum Press

Isla Gardner

The Secret of the Rich

Enriched edition. The Book of Golden Rules for Making Money

AN INSTANT USA Today BESTSELLER • A Next Big Idea Club Must-Read • FEATURED IN The Wall Street Journal, Blooomberg, MoneyWeek, Kiplinger, Forbes, Publishers Weekly, Library Journal, Washington Independent Review of Books AND MORE!“Eye opening, deeply researched, and snort-out-your-nose funny. I dare you to put it down.” —William Bernstein, author of The Four Pillars of Investing“A serious and startling social history of wealth and a standup comedy routine, this is one of the funniest financial books I’ve ever read.” —Jason Zweig, columnist at The Wall Street JournalIn richly told stories and wild self-experiments, historian Joseph Moore tests history’s best and worst financial advice to find what worked, what didn’t, and why everyday people can still get ahead—including you.What if so-called timeless beliefs about money like “invest for the long run,” “compound interest builds wealth,” and “real estate always goes up” were shockingly new . . . and rarely true.From Benjamin Franklin to TikTok gurus, what “everyone knows” about personal finance has rarely stayed the same. Parents once taught children not to save and that stocks were only for suckers. Meanwhile, supposedly new phenomenon like Airbnb, crypto, skipping lattes, and complaints that nobody can get ahead are far older than we think.In How to Get Rich in American History, Joseph Moore shares the unexpected and counterintuitive lessons of the past—from the scams we keep falling for to the long allure of creating generational wealth—so we can avoid the same mistakes and make the most of our own finances today.Along the way, Moore tries these old ideas on himself, with hair-raising and hilarious results. His personal journey includes wild investments, get-rich-quick schemes, founding a cryptocurrency, and how he went from his working-class roots and facing financial ruin to retiring in his forties. Ultimately, Moore finds that despite today’s loud pessimists, success has never been easier to achieve in American history than it is right now.Fun, accessible, and filled with eye-opening insights you can apply for yourself alongside laugh-out-loud stories you never learned in school, How to Get Rich in American History pushes back against skeptics who claim the American dream is out of reach. It is a thoughtful, practical, and surprisingly hopeful read that sheds new light on the prospects of getting by and getting ahead then . . . and now.“Refreshingly unequivocal advice.” —Publishers Weekly

300 Years of Financial Advice That Worked (& Didn’t)

How to Get Rich in American History

Despite popular belief to the contrary, entrepreneurship in the United States is dying. It has been since before the Great Recession of 2008, and the negative trend in American entrepreneurship has been accelerated by the Covid pandemic. New firms are being started at a slower rate, are employing fewer workers, and are being formed disproportionately in just a few major cities in the U.S. At the same time, large chains are opening more locations. Companies such as Amazon with their "deliver everything and anything" are rapidly displacing Main Street businesses.

In The New Builders, we tell the stories of the next generation of entrepreneurs -- and argue for the future of American entrepreneurship. That future lies in surprising places -- and will in particular rely on the success of women, black and brown entrepreneurs. Our country hasn't yet even recognized the identities of the New Builders, let alone developed strategies to support them.

Our misunderstanding is driven by a core misperception. Consider a "typical" American entrepreneur. Think about the entrepreneur who appears on TV, the business leader making headlines during the pandemic. Think of the type of businesses she or he is building, the college or business school they attended, the place they grew up.

The image you probably conjured is that of a young, white male starting a technology business. He's likely in Silicon Valley. Possibly New York or Boston. He's self-confident, versed in the ins and outs of business funding and has an extensive (Ivy League?) network of peers and mentors eager to help his business thrive, grow and make millions, if not billions.

You'd think entrepreneurship is thriving, and helping the United States maintain its economic power.

You'd be almost completely wrong.

The dominant image of an entrepreneur as a young white man starting a tech business on the coasts isn't correct at all. Today's American entrepreneurs, the people who drive critical parts of our economy, are more likely to be female and non-white. In fact, the number of women-owned businesses has increased 31 times between 1972 and 2018 according to the Kauffman Foundation (in 1972, women-owned businesses accounted for just 4.6% of all firms; in 2018 that figure was 40%). The fastest-growing group of female entrepreneurs are women of color, who are responsible for 64% of new women-owned businesses being created.

In a few years, we believe women will make up more than half of the entrepreneurs in America.

The age of the average American entrepreneur also belies conventional wisdom: It's 42. The average age of the most successful entrepreneurs -- those in the top .01% in terms of their company's growth in the first five years -- is 45.

These are the New Builders. Women, people of color, immigrants and people over 40.

We're failing them. And by doing so, we are failing ourselves.

In this book, you'll learn:
* How the definition of business success in America today has grown corporate and around the concepts of growth, size, and consumption.
* Why and how our collective understanding of "entrepreneurship" has dangerously narrowed. Once a broad term including people starting businesses of all types, entrepreneurship has come to describe only the brash technology founders on the way to becoming big.
* Who are the fastest growing groups of entrepreneurs? What are they working on? What drives them?
* The real engine that drove Silicon Valley's entrepreneurs. The government had a much bigger role than is widely known
* The extent to which entrepreneurs and small businesses are woven through our history, and the ways we have forgotten women and people of color who owned small businesses in the past.
* How we're increasingly afraid to fail
* The role small businesses are playing saving the wilderness, small towns and redlined communities

What we can do to turn the decline in entrepreneurship around, especially be supporting the people who are courageously starting small companies today.

Face to Face With the True Future of Business

The New Builders

The Secret of the Rich

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