The Quest for Global Dominance

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In <i>The Quest for Global Dominance</i> they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: <ul> <li>Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets</li> <li>Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers</li> <li>Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge</li> <li>Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation</li> </ul>