Name: The Luxury Strategy
Price: 59.90 CHF
Availability: InStock
ISBN: 9781398624269

The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

De:Kapferer, Jean-Noël|Bastien Vincent

Livre (relié)59.90 CHF

livrable dans env. 10-20 jours

Contenu

Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

Informations bibliographiques

juin 2025, 472 pages, Anglais

Kogan Page

978-1-3986-2426-9

Sommaire

Mots-clés

Contenu

Informations bibliographiques

juin 2025, 472 pages, Anglais

Kogan Page

978-1-3986-2426-9

Sommaire

Mots-clés

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