The Luxury Strategy
The Luxury Strategy
Break the Rules of Marketing to Build Luxury Brands
Contenu
Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
Informations bibliographiques
juin 2025, env. 440 Pages, Anglais
Kogan Page
978-1-3986-2426-9