Contenu
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
Informations bibliographiques
mai 2010, 200 pages, Anglais
PALGRAVE MACMILLAN
9780230275010