The Early-Stage SAAS Founder's Playbook

FOR FOUNDERS WHO MUST CLOSE - NOT JUST BUILD. Most Early-Stage SaaS Founders don't fail because of bad products. They fail because they never really figured out how to sell well. FAST 10 is the playbook for such founders stuck before product-market-fit - the ones building features, chasing investors and burning runways without even validating whether the customers are real, and if they are, whether they will actually pay. Drawn from 20+ years of enterprise sales leadership experience of the author working for global tech giants like Dell, Ericsson, Nokia and Avaya - and a couple of high-growth Saas startups - this book delivers a proven system that works based on hundreds of real-world coaching and consulting engagements with founders. Not just advice. PRAISES FOR FAST 10 "One of the most practical sales books for early-stage SaaS Founders." - SANJAY WADHWA Leading International Business Coach "The F.A.S.T. method is the sequence I wish I had read in the early years of my working life." - SANDEEP DAS India's Top Leadership Coach "Not about selling harder. About selling earlier, simpler, and smarter." - SWETA SAMOTA India's Leading Book Coach INSIDE - THE F.A.S.T. METHOD F - FIND Identify your real early adopter buyers. A - ARTICULATE Craft a clear, compelling, no-jargon offer. S - SELL Pre-sell your solution before building it. T - TALK Run 10 focused conversations that convert.