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The Crassus Method

Johnson A: The Crassus Method

Ancient Roman Wealth Principles for Modern Builders, Investors, and Entrepreneurs

The Hands-On Guide to Evaluating, Choosing, and Launching Your Franchise

The Franchise Toolbox

The Importance of Being Unreasonable: Building a Company on the Frontiers of Science and Medicine

Scale your business and gain the freedom you dreamed of as a founder. Chuck is exhausted. The company he founded has a superior product and was gaining traction. Now, sales are slipping, his executive team is falling apart, and he can't remember the last time he made it home for dinner. How long can this last? But then Chuck meets the right mentor. Harper owns a bar that doesn't seem special, but beneath the surface it is just one piece of a wealth-producing empire. Harp has cracked the code for scaling businesses without sacrificing everything else in life. More than a modest bartender, Harp is about to share the secret to his success. It all starts with Chuck asking a deceptively simple question: "How do customers happen?" Over a series of late-night conversations, Harp reveals a growth operating system that busts myths about strategic planning, holds people accountable for the business drivers that truly matter, and rallies executive teams around a common goal. Equal parts gripping fable and vital business playbook, the tools in The Million Dollar Napkin are real, tested, and proven. Entrepreneur, investor, founder, and CEO Ryan Deiss is an expert on scaling and customer value optimization. His system works for his companies, it works for Chuck, and it will work for you. In this book, you'll learn to make the following: <ul><li>value engines that show the process of how your company creates value</li><li>scorecards that show how well that process is working</li><li>quarterly sprint plans that show how to make that process better</li></ul>Together, these three components create a self-reinforcing loop called the Growth Flywheel. Your job as CEO isn't to work harder, it's to keep the flywheel spinning. Ryan Deiss's The Million Dollar Napkin shows you how with a fast-paced story and a step-by-step guide for building a business that grows predictably and scales sustainably, without burning yourself out.

A Simple System That Turns Chaotic Companies Into Scalable Growth Machines

The Million Dollar Napkin

The Product Shift

Understand the psychology that drives investor decisions and raise capital on your terms&nbsp; In&nbsp;Beyond the Pitch: The Psychology of Raising Venture Capital, Allison Baum Gates, General Partner at&nbsp;SemperVirens&nbsp;and Lecturer at Columbia Business School and Stanford Graduate School of Business, reveals why founders with similar backgrounds and financials receive vastly different valuations. Drawing on experience deploying more than $350 million into over 100 startups, she decodes the hidden dynamics behind fundraising outcomes.&nbsp; Beyond the Pitch&nbsp;features real-life stories and interviews with founders who have successfully and unsuccessfully raised venture capital, alongside candid insights from the investors who chose which companies would win. Readers learn how to read investor signals, navigate VC personality types,&nbsp;leverage&nbsp;the fear-of-missing-out psychology that drives decisions, and exploit hidden biases to their advantage.&nbsp; Readers will also discover:&nbsp; <ul> <li>How to&nbsp;identify&nbsp;whether a venture capitalist is genuinely interested in your company or simply gathering market intelligence&nbsp;</li> </ul> <ul> <li>Why VCs ghost founders and proven strategies for re-engaging investors who have gone silent after&nbsp;initial&nbsp;meetings&nbsp;</li> </ul> <ul> <li>The specific personality types common among venture capitalists and how to tailor your approach to each one&nbsp;</li> </ul> <ul> <li>Where and when founders can seize control of the fundraising process to negotiate terms more favorable to them&nbsp;</li> </ul> <ul> <li>How fear-of-missing-out psychology shapes investor decision making and practical techniques for triggering it ethically&nbsp;</li> </ul> A vital resource for startup founders, aspiring entrepreneurs, and business school students,&nbsp;Beyond the Pitch&nbsp;equips anyone preparing to raise VC funding with the psychological insights and tactical knowledge needed to navigate the fundraising process and secure investment on favorable terms.&nbsp; &nbsp;

The Psychology of Raising Venture Capital

Beyond the Pitch

Milton Friedman and Economic Debate in the United States

The third installment in the definitive account of the famed economist's role in economic debate--and his lasting influence on economic policy. Milton Friedman is widely recognized as one of the most significant contributors to economics in the modern age. Yet no previous study has distilled Friedman's vast body of writings into an authoritative account of his research, his policy views, and his interventions in public debate. Through his sweeping series on the most influential economist of the second half of the twentieth century, Edward Nelson closes this gap: Milton Friedman and EconomicDebate in the United States is the defining narrative on the famed public intellectual--the first to grapple comprehensively with Friedman's research output, economic framework, and legacy. Volume 3 chronicles Friedman's activities from 1973 to 1976, encompassing his final years at the University of Chicago and a period that saw his further ascension in national prominence. In the mid-1970s, economic news dominated American political discourse as the nation endured double-digit inflation and recession. It was during this time that Friedman's views became a center of economic debate in both the research world and public debate, while his explanation for "stagflation" formed part of the critique of stabilization policy that would lead to his 1976 Nobel Prize. Nelson details the controversies that Friedman faced in the media--including his contrarian stances on inflation's cure, the economic implications of oil price shocks, and the social responsibility of business--and how Friedman concluded that the world needed a "new Adam Smith" to press the case for free markets. Drawing upon a large body of documentary sources, interviews with dozens of the people closest to Friedman, and his own expertise in Friedman's research area of monetary analysis, Nelson provides the definitive account of the formative (and uneven) events in Friedman's foray into life as a public intellectual and how his research permanently shifted economic thinking.

Milton Friedman and Economic Debate in the United States, 1973-1976, Vol. 3

My Playbook for Rising Against the Odds and Building a Billion-Dollar Business

Ignite Your Fire Within

A Structured Approach

The Deep Life

A brilliantly clear and up-to-date patent guide This bestselling primer is packed with what inventors need to know about patent law basics, the patent application process, and the use of technology to get and manage patents. Nolo's Patents for Beginners helps inventors: <ul> <li>document an invention</li> <li>"read and write" patents</li> <li>know how and why to make a patent search</li> <li>understand the patent application process</li> <li>determine patent ownership</li> <li>understand the basics of patent infringement</li> <li>get international patent protection, and</li> <li>decide whether to file a provisional patent.</li> </ul> You'll also find patent and invention resources and a glossary of patent terms. This new edition is completely updated to cover all the latest changes in patent law and the patenting process.

Nolo's Patents for Beginners

Lessons from the Best on Turning Setbacks into Breakthroughs

Fail Smarter

In 1971, Surinder Arora stepped off a plane at Heathrow, a thirteen-year-old boy with limited English who was sent from the Punjab to find a future in a country so far from home. He had to learn a new language and discover shocking truths about his own family - all while working twice as hard as anyone else to prove his worth.

He never imagined that decades later, he would own the very skyline he first saw from the airplane window. From his early days as a waiter at the Penta hotel and trading on the Blackbushe market stalls to building a billion-pound empire, Surinder's journey is a masterclass in grit and Plan B thinking. Navigating the racial tensions of 1970s Britain, the 2008 financial crash and personal tragedy, he turned a struggle for survival into a legacy of hospitality.

Candid and inspiring, this is the definitive story of how one man conquered the high-stakes world of aviation hospitality.&nbsp;

Risk, Resilience and the Making of a Business Empire

Barefoot Billionaire

When I Grow Up

The Crassus Method

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