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Publishing R: The Comprehensive Guide to
Becoming an Influencer

The Comprehensive Guide to Becoming an Influencer

Should we give up privacy to fight disease, for national security, or to help train AI systems? Recent crises, from the Covid-19 pandemic to the Russian invasion of Ukraine, from Gaza and Afghanistan to the seemingly unstoppable rise of AI, have put privacy under severe pressure. Privacy in Crisis argues the opposite: these crises show that privacy needs to be protected even more. Privacy in Crisis looks at vital current issues: at political manipulation and misinformation, government surveillance, racial tension, hybrid and cyberwarfare (and real wars, such as those in Ukraine and Gaza), the overwhelming power of the internet giants, and surveillance society, and how interference with privacy is key in all of them. It shows how specific crises bring many of these issues together in perfect storms of privacy invasion. The different threats to our privacy revealed by these crises tell parallel stories and are inextricably linked. There are common themes and common technologies - the threats involve the same data, the same profiling systems and the same approaches. In many cases the systems are run or owned by the same small set of companies, controlled by the same few people. Addressing them is difficult but possible - this essential book outlines how.

Law and Policy in Times of Extremism, Pandemics, and War

Privacy in Crisis

Medien der Geschichte

Perspektiven auf Quellen und Praktiken

Geschichte auf Instagram und TikTok

Das mutige Plädoyer für eine radikal analoge KindererziehungPhilipp Depiereux ist erfolgreicher Digitalunternehmer, er weiß um die Suchtgefahr und die hormonelle Auswirkung von Plattformen wie Instagram oder TikTok auf Kinder und Jugendliche. Deswegen lebt seine Familie den rigorosen Gegenentwurf: Seine Kinder haben bis zu ihrem 14. Lebensjahr kein Handy und erhalten Zugang zu Social Media erst mit 18. Denn um in der realen Welt klarzukommen, benötigen Kinder etwas anderes: echte Beziehungen, Konzentrationsfähigkeit, Frustrationstoleranz und bestimmte Kompetenzen.Philipp Depiereux nimmt uns mit in seinen analogen Familienalltag, auf die Extrameilen, die ihm sein Entschluss abverlangt, seine Kinder bildschirmfrei zu erziehen, erzählt von Konflikten und beschreibt, wie seine gesamte Familie davon profitiert, dass seine Kinder analog aufwachsen. In einem Extrakapitel lässt er seine erwachsene Tochter übernehmen und ihre Erfahrungen differenziert berichten.Seine persönliche Erzählung ist eine Inspiration für alle Eltern, die sich besorgt fragen: Müssen wir unsere Kinder unweigerlich der Mediensucht ausliefern? Oder könnten wir sie nicht auch ganz anders erziehen?'Als Digitalunternehmer liebe ich den Fortschritt. Noch mehr aber liebe ich meine Kinder. Und diese Liebe erfordert Mut. Mut zum ¿Nein¿. Erst recht, wenn es darum geht, Kinder von Social Media, Smartphone &amp; Co. fernzuhalten.' Philipp Depiereux

Warum ich als Digitalunternehmer meine Kinder analog erziehe

Offline

The Quiet Shift

Was geschieht, wenn Alltag nicht mehr nur erlebt wird, sondern permanent gespiegelt, kommentiert und verstärkt?
Was passiert mit uns, wenn wir täglich Stunden in Feeds verbringen, die nicht für Wahrheit oder Bildung optimiert sind, sondern für Bindung und Verweildauer? "The Quiet Shift" erzählt von einer stillen Revolution: Wie Algorithmen unsere Aufmerksamkeit formen, warum Kinder anders aufwachsen als je zuvor, und was wir tun können, um in dieser neuen Welt handlungsfähig zu bleiben.

Warum dieses Buch "hochkurativ" wirkt
Social Media Feeds sind keine Fenster zur Welt, sie sind Spiegel, die zeigen, was uns am längsten online hält, nicht unbedingt das, was wahr ist. Wir erleben gerade einen Wandel, vom Informationszeitalter zur Aufmerksamkeitsökonomie. Dieses Buch fragt, was das mit uns macht.

Mit KI lässt sich erstmals "Überzeugung" produzieren, ohne Wahrheit. Wenn sich etwas richtig anfühlt, fragen wir kaum noch nach Beweisen. Was bedeutet das für unsere Beziehungen, unsere Stimmung, unser Denken? Und wie können wir unterscheiden, was echt ist?

Medienstrategien, die wirklich wirken

Ohne Medien bleibt selbst die beste Gründung unsichtbar. Doch PR ist kein Glücksfall, sondern ein erlernbares Handwerk. Lydia Prexl zeigt Ihnen, wie Sie Kernbotschaften prägnant formulieren, Journalist:innen gezielt ansprechen und relevante Medien identifizieren - von Fachportalen bis zu regionalen Zeitungen. Mit KI-Tools arbeiten Sie effizienter, ohne Authentizität zu verlieren.
Sie lernen auch, Krisen professionell zu kommunizieren und Erfolge messbar zu machen - nicht nur in Artikeln, sondern in Markenbekanntheit und Kundenakquise.
Kurzum: Ein Arbeitshandbuch für Gründer:innen, die sofort umsetzbare Strategien brauchen, um ihr Start-up nachhaltig zu positionieren.
Das Buch richtet sich an Gründer:innen und Studierende des Entrepreneurships.

Wie Start-ups Medien und Sichtbarkeit gewinnen

PR-Grundwissen für Gründer:innen

Stop letting your phone rule your life. Phone Rules will help you break the cycle. Your phone is bad for you. It is harming your mental and physical health, ruining your sleep and limiting true human connection. We all know we need to get off our phones, but most of us are overwhelmed by the scale of the problem and by the many highly addictive ways in which our devices are designed to distract us, delight us and pull us back in. But here is the solution: a set of simple, sensible principles to govern the way we navigate our phone use. On his journey to break up with his smartphone, investigative journalist Luc Rinaldi hits the road and speaks to people at the forefront of the movement, from reformed social media addicts and digital defectors, to tech researchers and phone-free school children. Rinaldi has devised five insightful rules to resist our phones, along with helpful strategies to put them into action, including how to: - Stop obsessing over your screen time, find new mental space and improve your overall health - Protect your children against the harms of the digital world - Deepen your relationships with real people and the things that matter most. Rooted in on-the-ground research and written from the perspective of a tech-savvy, video-game playing millennial, Phone Rules offers a way forward for parents rearing digital natives, children navigating their first phones and anyone perpetually tethered to their devices. There is a way out. This is your invitation to scroll less, and to live more.

Five simple steps to save yourself, your family and the planet

Phone Rules

Beck Steuer-Praxis

Die steuerliche Beratung von Creator- und Influencer-Mandaten

Influencer-Besteuerung

Palgrave Studies in Risk, Crime and Society

Pathways, Appealing Ideologies and Emerging Eco-Systems

Self-Radicalisation in the Post-Pandemic World

Daten sind Macht: Wenn wir nicht das Datenschweinchen im Überwachungskapitalismus sein wollen, müssen wir handeln und uns aktiv schützen. Katika Kühnreichs Buch verknüpft eine umfassende Analyse der gesellschaftlichen Folgen der Digitalisierung mit einer Anleitung zur Selbstbestimmung.

Anleitung zur digitalen Selbstbestimmung

Kontrollierte Freiheit

Fifteen marketing principles that make your brand the one customers choose, not the one they compare Marketing has a strategy problem disguised as an output problem. Teams ship more work than ever and get remembered for less of it. In Outbrand: The 15 Essential Marketing Principles to Outthink, Outposition, and Outlast Your Competition, Chris Aarons gives you a decision system for the moments when the answer is not obvious and the safe choice makes your brand easier to ignore. Aarons is a Wall Street Journal bestselling co-author of The Digital Helix and an award-winning marketing professor at the University of Texas McCombs School of Business. The book works in three moves. Outthink is the strategic choice that sets direction. Outposition is the brand positioning and differentiation that earn relevance. Outlast is the trust and discipline that hold the advantage after competitors start copying you. The principles are not opinions. Aarons interviewed the people whose ideas keep working: Roger Martin on strategy, Rory Sutherland on behavioral science, Marcus Sheridan on trust, Neil Hoyne on customer value, Roger Dooley on friction, Jay Baer on usefulness, and Rob Malcolm, who took Diageo from one of eight global priority brands growing to seven of eight. Aarons pressure-tested all fifteen across three decades with teams at Microsoft, Amazon, Coca-Cola, and Cisco, then on six years of MBAs who demanded proof. Rooted in human psychology and behavioral research, Outbrand holds when platforms shift and tools change. Every principle gives you the contrarian call most teams miss, the research behind it, a brand that won by living it, a brand that paid for ignoring it, and a filter you can run on your own work. Cases include Liquid Death, Oatly, Nike, British Airways, Gong, and Wendy's. Readers will also find: <ul> <li>Brand positioning competitors cannot copy and will not choose, built on Roger Martin's Can't/Won't test</li> <li>A standard for content so useful that customers would pay for it, plus a ninety-day gate that kills what does not earn its place</li> <li>Never Rules that stop good strategy from drifting back toward average</li> <li>Real-world case studies of how Liquid Death, Gong, Oatly, and British Airways built competitive advantage rivals could not copy</li> <li>A quarterly review that keeps the system working after the launch push fades</li> </ul> Written for startup founders, corporate executives, and marketing professionals seeking more than marginal improvements, Outbrand replaces tactical churn with a marketing strategy your team can run the week it arrives. AI and automation made average easy to produce. Judgment is the part that stayed scarce.

The 15 Essential Marketing Principles to Outthink, Outposition, and Outlast Your Competition

Outbrand

Born from a desire for creative freedom, web series often circumvent screen industry gatekeepers and attract smaller, niche audiences; but fewer views do not necessarily make the format, or its audience engagement, less valuable. This book looks behind the scenes to uncover how and why audiences engaged with nine Australian web series released between 2020 and 2023. Interviews with web series producers reveal their motivations, audience acquisition and maintenance strategies, funding methods, and platform specific approaches. These first-hand accounts are then compared with viewership metrics and the content of audience commentary, resulting in the illumination of social, cultural, and industrial values of audience engagement with these innovative productions. This book identifies key factors that influence audience behaviours such as perceived authenticity, platform choice, and the types, forms, and costs of engaging with web series. These factors are considered with respect to online community building, relationships between creators and audiences, and commercial uses of the format, resulting in the creation of a typology of web series audiences. Readers benefit from understanding the value and characteristics of each type of viewer across a diverse range of examples featuring differing audience demographics, zero to over $1 million budgets, and platforms such as YouTube, Facebook, and TikTok. Vibrant narratives are used to convey each series' backstory, providing an informative and engaging reading experience for screen industry practitioners, marketing and broadcast professionals, and aspiring filmmakers. Academics and students in the fields of media studies, audience engagement, screen production, creative labour and entrepreneurship, social media, and algorithmic culture will also benefit from this research.

Audience Engagement in the Web Series Ecology

Watching Web Series

Build category leadership by combining community momentum, AI-enabled strategy and faster brand decision-making. Marketing at Velocity is a strategic implementation guide for senior marketing leaders who want to build brands that compound value, strengthen market position and keep earning relevance in fast-moving categories. Written by brand and marketing strategist Arnt Eriksen, who brings over 30 years of experience, this book connects proven brand-building principles with the systems shaping the next decade of growth. It translates AI, community dynamics, decentralized ownership and strategic speed into practical marketing strategy for enterprise and growth-stage organizations. Drawing on field-tested frameworks including the One Rule Formula, Velocity Loops and the Decentralized Brand Scorecard, this book equips leaders to: - Build compounding brand momentum Apply AI to improve precision - Turn community into strategic advantage - Strengthen leadership through frameworks - Implement practical actions quickly Featuring real-world examples from Nike, Adidas, Lufthansa, Starbucks and other major organizations, Velocity Marketing gives senior marketing professionals the tools to lead with confidence, accelerate learning and build brands that never stop earning their place. Themes include: brand strategy, AI marketing, community-led growth, category leadership, decentralized brands, marketing transformation

B2B Brand Building, Momentum and Category Leadership

Marketing at Velocity

The Comprehensive Guide to Becoming an Influencer

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