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Publishing R: The Comprehensive Guide to
Becoming an Influencer

The Comprehensive Guide to Becoming an Influencer

A unique look at crisis leadership and the hard but invaluable lessons that can be learned in difficult and uncertain times. Our fascination with leadership runs deep and has done so for centuries - just witness the books on Nelson, Churchill and Thatcher. But what exactly are the attributes and competencies that separate those who lead effectively from those who won't, don't or can't? For many people, the acid test of true leadership comes during moments of crisis, when the stakes are highest and the decisions most difficult. It's no surprise, then, that our fascination with stories of leaders overcoming great adversity is endless. This interest has been exacerbated in recent years as every organization in the world has found itself in a crisis at some level, whether due to a collapse in sales, an unexpected spike in demand, a logistics nightmare or the sheer uncertainty that the Covid-19 pandemic wrought. Leading from the Frontline offers multiple perspectives of leadership from across multiple types of crisis. Each chapter tells the story of a leader who steered their organization through a particularly tumultuous period. It looks at the challenges they faced, the decisions they were forced to make, the personal pressures they encountered, the lessons they learned and the mistakes they made. It also examines how the crisis they responded to subsequently changed their organization or the environment in which they operate. Including issues of a medical, socio-political, environmental and military nature, while featuring a range of reputational crises case studies, Leading from the Frontline is essential reading for any leader to prepare their organization for uncertain futures.

Leadership Lessons from Times of Crisis

Leading from the Frontline

Reclams Universal-Bibliothek

Neue Cartoons vom Social-Media-Star!

Tobias Vogel alias @kriegundfreitag formuliert in diesem Band das aus, was uns alle umtreibt: die tiefe menschliche Neigung zur Bequemlichkeit. Mit seinen minimalistischen Strichzeichnungen sowie pointierten Kurztexten zelebriert er den Tatenlosigkeitsdrang und hält all jenen einen Spiegel vor, deren Lebensmittelpunkt die Couch ist und die sich fragen, warum es Terminkalender heißt und nicht Verpassungsschutz.

2024 erschien Das Männchen ohne Eigenschaften als kleines gelbes Heft, das seitdem seinen Siegeszug auf Instagram und im Buchhandel feiert. Nun geht es in die zweite Runde, in der sich die beliebten Strichmenschen durch nichts aus der Ruhe bringen lassen - oder es zumindest versuchen.

 

- Ironisch und minimalistisch: Mit einfachen Strichmenschen erzählt Bestsellerautor @kriegundfreitag tiefgründige Alltagsgeschichten

- Das Leben in all seinen Facetten: der geniale Humor des preisgekrönten Illustrators Tobias Vogel alias @kriegundfreitag

- Ein einzigartiges Geschenk: für Fans von @kriegundfreitag und alle, die sich für minimalistische und tiefsinnige Darstellungen des Alltags begeistern

- Klassiker zum Sammeln: das Beste von @kriegundfreitag in Reclams Universal-Bibliothek mit bisher unveröffentlichten Cartoons zum Thema Literatur

 

 

Die Herausforderungen des Lebens auf den Punkt gebracht
Mit seinen einfach gezeichneten Strichmenschen zeigt @kriegundfreitag augenzwinkernd das Leben in all seinen Facetten. Ein wunderbares Buch für alle, die den Humor in den kleinen Momenten des Lebens suchen und ein besonderes Geschenk für Menschen, die man mit etwas Einzigartigem und Tiefgründigem überraschen möchte.

Die besten Cartoons von @kriegundfreitag

Wo kein Wille ist, ist auch eine Couch

Filmgeschichte kompakt

Das Musikvideo changiert zwischen Kommerz und Kult, zwischen Trash und Kunst. Seine Wurzeln liegen bereits in der Zeit des Stummfilms und seine Zukunft reicht - so ist zu hoffen - weit über die Generierung durch Künstliche Intelligenz hinaus. Die Älteren kennen es vorwiegend noch von MTV oder VIVA, die Jüngeren eher von Plattformen wie YouTube oder aus den sozialen Medien. Auf den ersten Blick sind Musikvideos Werbung für aktuelle Neuheiten in der populären Musik, auf den zweiten Blick oft anspruchsvolle künstlerische Kurzfilme. Ihre Komplexität ergibt sich bereits aus den begrifflichen Dimensionen der Worte 'Musik' und 'Video'. Dieser Band führt in die Thematik ein, indem er sowohl die filmische Tradition als auch die musikalische Fokussierung des Musikvideos betrachtet und erläutert, wie beide zusammenkommen und letztlich eine ausdifferenzierte Gattung mit vielfältigen Verbreitungsformen bilden. Die Varianten reichen vom klassischen Performance-Video, das Musiker:innen oder Bands bei der Darbietung eines Songs zeigt, bis zum parodistischen Fan-Clip.

Das Musikvideo

What separates brands that lead their category from those still chasing it? Velocity - directional momentum built through community, AI and strategic speed. Velocity Marketing provides mid to senior marketing professionals with a comprehensive implementation system for building brands that compound. This practitioner's field manual bridges three decades of traditional brand-building principles with the systems, behaviours and community dynamics building the most valuable brands of the next decade. It translates complex emerging technology - AI, community mechanics, decentralised ownership - into immediately actionable marketing strategy. Drawing on field-tested frameworks including the One Rule Formula, Velocity Loops and the Decentralised Brand Scorecard, every chapter delivers strategic depth alongside practical 'Monday Morning Moves' that teams can implement within days. Featuring real-world examples from Nike, Adidas, Lufthansa, Starbucks and other major organisations, this book demonstrates how forward-thinking brands are building compounding momentum through community collaboration, AI-enhanced operations and velocity-driven learning systems. Whether you lead marketing at a Fortune 500 enterprise or a growth-stage mid-market organisation, Velocity Marketing is the definitive implementation guide for building brands that never stop earning their place.

B2B Brand Building, Momentum and Category Leadership

Marketing at Velocity

Daten sind Macht: Wenn wir nicht das Datenschweinchen im Überwachungskapitalismus sein wollen, müssen wir handeln und uns aktiv schützen. Katika Kühnreichs Buch verknüpft eine umfassende Analyse der gesellschaftlichen Folgen der Digitalisierung mit einer Anleitung zur Selbstbestimmung.

Anleitung zur digitalen Selbstbestimmung

Kontrollierte Freiheit

Your Guide to Creating a Beautiful Home Without Breaking the Bank

Budget Luxury

Finding it hard to stay balanced amidst endless emails, notifications, and scrolling? This is the guide back to sanity you’ve been searching for. Peace and purpose can be difficult to find in our hyperconnected world. With breaking news, social media, and endless entertainment all at our fingertips, we often feel our attention is being pulled in a thousand directions at once. Drawing on the wisdom of ancient Buddhist teachings, Vincent Thibault offers a clear and compelling roadmap to help you transform the feeling of information overload into an overflowing abundance of compassion. With insights into the nuances of our digital age and practical advice rooted in mindfulness, Thibault teaches you how to work with breath, posture, and awareness to help you rewrite your relationship with technology, own your attention, and act with purpose. We don’t need to withdraw from the world to live a contemplative life. Instead, we can cultivate wisdom and compassion right in the middle of our noisy modern lives.

A Buddhist Guide to Navigating the Chaos of the Digital Age

Overflow

Das Leben kann ganz schön herausfordernd sein: Krisen, unsichere Zeiten, Stress in der Schule, Liebeskummer, Druck durch Social Media, das Gefühlschaos auf dem Weg ins Erwachsenwerden ... Kein Wunder, dass Angst und Sorge dich da manchmal in die Enge treiben wollen. Aber du kannst etwas dagegen tun! Dieses Buch zeigt dir ganz praktisch, wie du deine Ängste besiegen kannst. Und es macht dir Mut, Sorgen loszulassen und Gott zu vertrauen.

Impulse, die dich stark machen

Sag deinen Sorgen, wie groß dein Gott ist

An extraordinary tale that starts with a home kitchen recipe and ends with the multi-million-dollar sale of a world-famous liquor company - and everything in between In Tastes Like Money, veteran liquor industry leader and founder of RumChata - the clever kitchen experiment that became a global phenomena - Tom Maas, delivers a first-hand story that exposes the behind-the-scenes battles, trademark wars, crises, and triumphs that built a world-famous product. The book begins with the day Maas was unceremoniously and unexpectedly dismissed from his role as Vice President of Marketing and Sales at Jim Beam at age 49. From there, the author details the ups and downs of what would turn out to be his true calling: the creation of a drink called RumChata. Tastes Like Money draws generalizable lessons from Maas' wild ride: about passionate selling, brand protection, and the critical importance of never compromising on quality or cutting corners just to make a quick buck. In the book, you'll also find: <ul> <li>Specific strategies for building distributor relationships without the benefit of a huge corporate war chest</li> <li>How to compete against industry titans when you've got a target on your back</li> <li>A detailed, unvarnished memoir of from-scratch ingenuity from an entrepreneur who pulled out all the stops in the pursuit of his dream</li> </ul> Perfect for aspiring entrepreneurs seeking inspiration and guidance as they navigate their own business journeys, Tastes Like Money is a gripping and instructive story about ambition, resilience - and a little bit of luck. It's a must-read for everyone interested in how a global brand got built from scratch and what it took to make it happen.

RumChata and the Making of a Beloved Brand

Tastes Like Money

No story sells faster than a celebrity's downfall. . . Washed-up journalist Frankie Miller is desperate. Since losing her dream job at a glossy magazine, she's been drowning in rejection letters and overdue bills while eating cereal for dinner. So, when she's offered a role at The Scoop, a notorious tabloid website run by tyrannical editor David Brown, she can't afford to say no - even if it means swallowing her pride for clicks. Besides, it's just a temporary means to an end. Nothing more. But as Frankie dives deeper into the cutthroat world of clickbait, the blurrier the lines between ambition and morality become. And when she breaks a story that humiliates a beloved pop star, the fallout is more explosive than she ever imagined - for both of them. In an industry where reputation is currency and outrage sells, how far is Frankie willing to go - and how much is she willing to lose - to win at this ruthless game? Sharp, witty, and unflinchingly bold, The Scoop pulls back the curtain on tabloid culture and the human toll of the 24/7 news cycle, perfect for fans of Yellowface, The List and Succession. PRAISE FOR THE SCOOP: 'A timely, commanding, blistering debut, this one's sure to leave a lasting mark' ASHLEY TATE 'Smart, savage, and tinged with grief - a devastating satire that reads the media for filth' RUTH MADIEVSKY

Don't miss bold and biting debut everyone is talking about in 2026, perfect for fans of The Devil Wears Prada

The Scoop

Supersüßes Ausmalbuch zum Entspannen und Träumen – Für Erwachsene, Teenager und Kinder

Cozy Coloring – Comfy Corners

In Networked Business, Paul Grefen returns with the third edition of his tried and tested BOAT framework for advanced e-business, covering the spectrum from business models via organization structures and digital system architectures to information technology.Today's successful organizations are complex; they are part of dynamic business networks built on digital channels, going far beyond traditional e-commerce. This book provides invaluable insights of modern digitally enabled networked business, going much further than the usual analysis of traditional e-business texts. It is heavily expanded and updated with the latest developments of digitally connected business, including new topics like value-oriented business, business optimization loops, (generative) artificial intelligence, and technology hype cycles.This essential text provides a compact roadmap to networked business for engineering, information systems or business students as well as professionals in the field.

Charting Digitally Enabled Business Collaboration

Networked Business

The Comprehensive Guide to Becoming an Influencer

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