The Capstone Encyclopaedia of Business

<p>The business world has changed beyond all recognition in recent years. New skills, insights, tools, technologies and best practice have emerged. <i>The Capstone Encyclopaedia of Business</i> brings all of this progress together, distilling the facts and essential information into one single volume. It represents the most up-to-date, authoritative and accessible guide to the modern business world available, providing a gateway to the state of the art in marketing, finance, strategy, leadership, people management and beyond.</p> <p><i>The Capstone Encyclopaedia of Business</i> is organized alphabetically into over 1,000 entries covering the whole spectrum of business and management including:</p> <ul> <li>business terms - concepts - thinkers - practitioners</li> <li>organizations - brands - companies</li> </ul> <p>Each entry provides a sharp, incisive overview of the subject and, crucially, points to how the ideas can be put into practice.</p> <p><i>The Capstone Encyclopaedia of Business</i> makes sense of the new world of business, embracing the best of the new and the most robust of the old.</p> <ul> <li>The first one-volume, accessibly-priced reference book for business in years.</li> <li>Kicks off this exciting new series and will anchor Capstone as the one stop shop for busy professionals.</li> <li>Key title in large promotion including web site and extract mailings.</li> <li>Internationally-recognized editorial board.</li> <li>Annual updates will occur making this a classic key title to keep on the shelves.</li> </ul>