He came home from Bosnia with a reconstructed body, an E-4 discharge, and no plan.
Twenty years later, Roger Hendon, Jr. sits in the 1% seat - dealer partner at Bridgewater Chevrolet, one of the toughest markets in the country. Between those two moments is a step-by-step operating system for anyone climbing the car business ladder: sales floor, finance desk, sales manager, GSM, and finally partner.
The 1% Seat is not a corporate leadership book. It's a soldier's playbook - written by an operator, for operators - covering every seat on the floor and every trap along the way.
Inside:
- The exact daily rhythms that separate top-25% managers from the rest
- How to run a used-car department that actually turns
- The Finance and Protection chair without the dirty tricks
- Reading a General Sales Manager's job before you get promoted into it
- The five conversations every future partner has to survive
- Why "hard work" isn't the answer - and what actually is
>If you sell cars, manage a store, run a desk, or are circling a dealer seat - read this. Then read it again.
Roger Hendon, Jr. is a U.S. Army veteran (Bosnia, post-Srebrenica), NCM Associates GM Executive Graduate, and dealer partner at Bridgewater Chevrolet in New Jersey. This is his first book.
Be ready.

