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What every teen needs to feel great in their own skin

Hirons C: Teen Skincare

Teen Skincare

The Ultimate No Nonsense Guide

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

Case Studies from the Swiss Watch Industry

Luxury Brand Management and Heritage Revival

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences. International Fashion Marketing looks at how successful brands: 
- Craft a distinct image, voice and aesthetic that reflects their values, whether it's luxury, sustainable or trend-driven fashion
- Develop relationships with consumers and build communities through digital channels, retail and international exhibitions, experiences and events
- Consider the broader issues of sustainability and ethical fashion practices in line with brand ethos and consumer expectations This textbook will help students to create impact through branding, marketing and consumer engagement in a global fashion industry. Real-world examples are included from fast-fashion to luxury brands, such as Shein, Uniqlo, Nike, Louis Vuitton and Jacquemus. Online resources offer additional support with PowerPoint lecturer slides and more real-world examples from leading fashion brands.

Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing

How has fashion become such an important signifier of French nationhood? How has fashion journalism been used to mediate political ideologies like fascism? These questions and more are answered in the first book to comprehensively explore the interactions between fashion, the media, soft power, and nationhood. With a geographically diverse range of case studies and a unique focus on fashion journalism, Fashion and Power covers the origins of the relationship between fashion, cultural power, and national identity in 'courtly' societies, through the Cold War to the identities of emerging fashion nations such as China and Nigeria. Examining figures from 'La Jeune Fille Américaine' to First Ladies, Nelson Best argues how, in Susan Kaiser's words, 'representations of nation are built on the backs of women's bodies.' By exploring fashion journalism as a discourse of cultural power that shapes the identity of nations in different times and places, Fashion and Power reveals the contingency of these power relations and the possibility of their renegotiation. This accessible and highly engaging book is an invaluable resource not only for fashion studies students but also for those in media and cultural studies and anyone interested in fashion, identity, and power.

Industry, Journalism, and Nation

Fashion and Power

Fashion aficionado Iain R. Webb celebrates the glamour of British VOGUE in the 1950s with this adorable book of 24 beautifully elegant postcards to color in. Color in these gorgeous postcards from VOGUE and immerse yourself in a glamorous world of cocktail dresses and luxurious ballgowns, smart suits and elegant hats, allow yourself to be swept away by the timeless beauty of these iconic designs. This book of hand-drawn postcards has been created by the award-winning writer, fashion editor, curator and Royal College of Art Professor, Iain R Webb. The artworks are inspired by iconic images from British VOGUE in the 1950s and feature a glamorous dream wardrobe from key designers including Christian Dior, Balenciaga, Givenchy and Chanel. Each postcard is detachable, so you can enjoy coloring them in yourself or send them to a fashion-savvy friend. These postcards make the perfect present for all those who love vintage fashion.

Detachable postcards to colour in

Vintage Vogue

Lessons on Building a Beautiful Life

Still Bobbi

Little Books of Fashion

From timeless polos and enduring knitwear to celebrated partnerships at Wimbledon and the Olympics, Ralph Lauren represents quality, consistency and style. Redefining everyday luxury while embodying a lifestyle of understated elegance, the brand offers everything from relaxed boat shoes to refined tailoring fit for the Met Gala. Rooted in equestrian heritage and Ivy League tradition, Ralph Lauren has become a symbol of subtle sophistication and a wardrobe mainstay for icons such as Zendaya, Gwyneth Paltrow and Diane Keaton. Through a carefully curated selection of over 100 photographs - including catwalk, archive, advertising, red carpet and street style looks - accompanied by expert text, Little Book of Ralph Lauren charts the rise and rise of an all-American fashion legend.

The story of the iconic fashion house

Little Book of Ralph Lauren

The Makeup Remover

The real competition is just getting started, both inside and out. . . . After successfully passing the preliminary round of Face-Off Cinderella, wallflower Kim Yeseul feels a bit more confident in herself, thanks to makeup artist Cheon Yuseong's ability to transform her looks. Now, in addition to the show's cosmetic challenges, the duo must face a new obstacle: keeping Yeseul's identity a secret on live TV. To hide her face during broadcasts, Yeseul dons a costume of her favorite bunny character, Toseul. But the other contestants won't let her fly under the radar so easily - especially not Ju Heewon, who's still seething after being rejected by Yuseong. Can Yeseul make it through the next round without being discovered - or worse, sabotaged by another contestant? Volume 2 collects episodes 15-29 of the webcomic The Makeup Remover.

The Makeup Remover: Volume 2

'This book will change lives. It has changed mine.' Yasmin Alibhai-Brown How do you know if the medicine you're taking is right for you? Should you worry about side effects, and, if so, how much? And how can you advocate for a loved one when it comes to being prescribed medication? In How to Take Drugs, world-renowned pharmaceutical expert Dr Nick Barber answers these questions and more, explaining how medicines actually work on your body, how they're tested, and why they are often so much less effective than you might think. Dr. Barber's clear 'Avoid, Kiss, Marry, Divorce' framework offers a practical guide for evaluating how your medication is working, and offers solutions - whether you're taking medicines now, facing a new diagnosis, or supporting others with their healthcare. In a world full of contradictory medical information and concerns around over-prescription, it is an essential, eye-opening read. 'Likely to be the kind of book we should all have chained to our wrists, given the sheer amount of prescription medicines we are likely to consume in a lifetime.' - New Scientist 'A lively and empowering read, full of deftly explained science, good humour and humanity.' - Dr Lucy Pollock, author of The Book About Getting Older

A New Approach to Medication for Better Results and Fewer Side Effects

How to Take Drugs

Mastering Fashion Management

Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communication undergraduates studying public relations and advertising considering a career in fashion.

A Historical and Sociological Perspective

Fashion Advertising and Public Relations

Routledge Studies in the Fashion Industry

Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion. Covering virtual, augmented and mixed reality, the book examines how XR reshapes design, storytelling, retail, identity, and consumer psychology. It traces the historical evolution of fashion technologies, unpacks the emotional and behavioural dynamics of immersive environments, and analyses real-world case studies from leading brands experimenting with digital fashion, avatars, metaverse activations and phygital experiences.By bridging theory, technology and practice, this book equips readers to navigate the rapidly evolving landscape of immersive fashion. It highlights strategic pathways for innovation, offers tools for evaluating consumer engagement, and demonstrates how XR can deepen emotional resonance and brand value. Readers gain insight into key theories - including presence, embodiment, flow, and narrative transportation - while also engaging with critical issues such as privacy, inclusivity, sustainability, digital labour, and algorithmic influence.Written for fashion researchers, students, educators, digital designers, marketers, technologists, and industry innovators, the book provides a clear, accessible framework for understanding the opportunities and challenges presented by XR. Ultimately, this book empowers readers to design, implement and critique immersive experiences in ways that are creative, ethical and future-focused.

Driving Engagement through Immersive Experience

Extended Reality and the Fashion Industry

If you want to improve your life, health and happiness you need to upgrade the fundamentals: sleep, nutrition, exercise, work and the mind. And the best way to do this is through applying science, nutrition and even technology to these areas of our lives - the art known as 'biohacking'. But targeting all of these areas individually can feel overwhelming - and that's where this book comes in. While there is an almost endless array of research into what may, or may not, help your health, The Optimized Human harnesses the most cutting-edge information on science, diet and technology and turns them into a practical, manageable and customizable plan that will revolutionize every area of your wellbeing. It is the missing manual of the human body, and an essential addition to the library, work desk, kitchen, gym, suitcase or bedroom of anyone who wants to get the best out of their life.

A beginner's guide to biohacking

The Optimized Human

From nutritionist and health coach Marina Wright, FDNP, a powerful guide to restoring body-mind health with holistic tools to heal our bodies through nervous system work, blood sugar regulation, and nutrient-dense foods.In this accessible guide, packed with simple day-to-day solutions, Functional nutrition practitioner and health coach Marina Wright (@marinawrightwellness) draws on her experience helping thousands of clients and followers combat weight gain, brain fog, anxiety, insomnia, fatigue, aches and pains, by tackling the underlying culprit: chronic stress.Our body’s natural stress response triggers the release of the hormone cortisol to help us handle immediate challenges. However, when this response becomes chronic instead of short-term, it can lead to adverse health effects. With Marina’s five-step nutrition and lifestyle program, we can build self-awareness, rebalance our hormones, regulate our circadian rhythms, and discover the long-term path to holistic health. In The Cortisol Reset Plan, you’ll find:<ul><li>customizable questionnaires to assess your symptoms</li><li>key information to understand how and where stress shows up in your body</li><li>stress-reducing recipes and comprehensive nutritional guidance</li><li>a selection of easy-to-implement daily habits to calm, nourish, and balance your body</li><li>and so much more.</li></ul>With Marina’s expert guidance, you will create new habits and prevent chronic stress from taking hold again. Now, you will be able to return to and remain in good health and vitality—whatever life throws your way.

The Complete Guide to Balancing Your Hormones, Reversing Weight Gain, and Restoring Nervous System Health

The Cortisol Reset Plan

Teen Skincare

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