Sustainability Marketing
Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
mai 2021, env. 282 pages, Anglais
Emerald Publishing Limited
978-1-80071-245-4
Emerald Publishing Limited
978-1-80071-245-4