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Strategic Public Relations in Emerging Economies
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Strategic Public Relations in Emerging Economies

Public and Private Sector Perspectives
Livre (relié)env. 169.00 CHF
livrable dans env. 20-45 jours

This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies.

The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that continue to shape PR practices in emerging economies. The book examines how to effectively navigate complex regulatory environments, build strong relationships with publics, and leverage innovative communication strategies to achieve impactful results in the public and private sectors.

This must-have book provides valuable insights into the challenges and opportunities facing PR professionals in emerging markets.

août 2025, env. 336 pages, Palgrave Studies of Marketing in Emerging Economies, Anglais
Springer International Publishing
978-3-031-85343-2

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