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Business and Economics (German Language)

Marius Müller

Strategic Management of International E-Commerce Firms

A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Performance

&lt;p&gt;Introduction.- Focus and Relevance.- Literature Review and Research Gaps.- Structure and Contribution of the Studies.- Further Remarks.- Study 1: E-Commerce Firms&amp;rsquo; Geographic Scope. Roles of Intangible Resources and Country-Specific Moderators.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Study 2: Determinants of Wolly Owned Foreign Direct Investments in E-Commerce Firms: A Hierarchical Country- and Firm-Level Analysis.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Study 3: Effects of International E-Commerce Firms&amp;rsquo; Depth versus Breadth of Control on Foreign Sales Performance and the Role of Market Size and Growth as Context Factors.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Final Remarks.- Discussion and Conclusions.- Limitations and Further Research.- References.&lt;/p&gt;

Creating Prosperity through Freedom, Order, and Innovation

How Nations Win

In Networked Business, Paul Grefen returns with the third edition of his tried and tested BOAT framework for advanced e-business, covering the spectrum from business models via organization structures and digital system architectures to information technology.Today's successful organizations are complex; they are part of dynamic business networks built on digital channels, going far beyond traditional e-commerce. This book provides invaluable insights of modern digitally enabled networked business, going much further than the usual analysis of traditional e-business texts. It is heavily expanded and updated with the latest developments of digitally connected business, including new topics like value-oriented business, business optimization loops, (generative) artificial intelligence, and technology hype cycles.This essential text provides a compact roadmap to networked business for engineering, information systems or business students as well as professionals in the field.

Charting Digitally Enabled Business Collaboration

Networked Business

For decades, the US assumed ideas would naturally flow from research into commercialization. That assumption no longer holds. As Anne Marie Knott shows, the US innovation system is no longer fit for purpose in an age of great-power rivalry. Since 1980, American R&amp;D productivity has fallen dramatically, while China has become far better at turning R&amp;D into growth. Why? Because the two countries operate from fundamentally different models of innovation. The United States follows a 'river' logic: produce frontier science and trust the market to carry discoveries downstream. China follows a 'lake' logic: absorb, develop, diffuse, and capture value. Drawing on new empirical research and a widely applicable measure of R&amp;D productivity, Knott challenges seven myths shaping US innovation policy and offers a reform agenda built less on new spending than on using existing tools far more effectively. The result is a provocative account of innovation, growth, and national power.

Bringing a Knife to a Gunfight

The US Innovation War with China

Schriften zum Recht der Digitalisierung

Communication platforms such as Facebook, Instagram, TikTok, X, and YouTube have become central arenas of public opinion formation. Their operators moderate millions of items of user-generated content every day on the basis of privately drafted terms of service, removing not only unlawful but also lawful content protected by fundamental rights. Jonas Hiller examines under which conditions and to what extent such moderation is permissible.
 

 The legal framework is provided by the Digital Services Act (DSA), in force since 2024, whose moderation-related due diligence obligations are first systematically analyzed. Building on this, the author develops standards for reviewing both the exercise and the substantive content of privately autonomous moderation decisions, as well as their effects under private law. He also examines the scope for national regulation that remains under the fully harmonizing DSA.
 

 The study demonstrates that the DSA leads to a constitutionalization of the platform user agreement without entirely eliminating private autonomy. In their moderation practices, platform operators become bound by fundamental rights and rule-of-law principles. While they retain broad discretion in designing their terms of service, the application and enforcement of those terms in individual cases are subject to stricter scrutiny. Key criteria for this graduated intensity of review are market power, user dependency, and a platform's function as a public forum.
 

 The study also critically assesses the DSA's fully harmonizing effect, arguing that the regulation of the digital public sphere touches upon the cultural sovereignty and democratic identity of the Member States. Rather than preserving national regulatory discretion, the fully harmonizing nature of EU law results in a Europeanization of freedom of expression in the digital sphere.

Die Moderation rechtmäßiger Inhalte auf Kommunikationsplattformen

Christine Lagarde is a woman of firsts: first female head of the IMF, first female President of the ECB - and all without a classic career path through the world of finance. In her first autobiography, she recounts her rise, her successes and setbacks, and her fight against prejudice. It sheds light on the great crises of the global economy, her courageous decisions, and her distinctive perspective on power, emancipation, and change. Complemented by the voices of her most important companions, the result is a multifaceted portrait of a woman who breaks boundaries and consistently challenges the status quo.

Lady First

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

Corporatism and Neoliberalism in a Global Era

The World Economic Forum and COVID-19

Now in its seventh edition, Ivan Png's Managerial Economics has been extensively revised with new content, including:<ul> <li>running case study on competition in large language models,</li> <li>section on the experience curve featuring semiconductor manufacturing,</li> <li>chapter on oligopoly featuring Anthropic, DeepSeek, and OpenAI.</li> </ul>As always, the text focuses on the economics that managers need to know. It presents the key concepts of microeconomics intuitively, without sophisticated mathematics, and uses actual management applications from across the world.The seventh edition is enhanced with fresh mini-cases and discussion questions, as well as detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.

Managerial Economics

Routledge Studies in Development Economics

The Political Economy of International Development Assistance

What works-and what doesn't-when companies try to do goodCan companies really be "socially responsible"-and should they try? This debate is newly urgent as consumers, employees, and investors push companies to take a stand on everything from climate change to inequality. In this lively and clear-eyed book, economist Ray Fisman cuts through the rhetoric around "doing well by doing good" to show what actually changes corporate behavior and what doesn't-and what corporations should really do if they have society's interests at heart. He will answer questions many of us may be asking:¿ Will consumers pay more for eco-friendly products? ¿ Will employees work harder if they're paid a living wage? ¿ Do ESG (environmental, social, and governance) funds make a difference? ¿ Should you pay more for fair-trade coffee at your local café? (Yes, you should.)Drawing on decades of evidence, Fisman examines which approaches to corporate responsibility make a genuine difference-and which are cheap talk, or worse. The result is a practical framework for understanding the tradeoffs between profit and purpose, recognizing which efforts to do good are likely to succeed, and how your choices can push companies to do better.

The Economics of Making Business Do the Greatest Good

The Model Company

Legal Foundations of American Immigration Policy

Crafting an Immigrant Republic

Strategic Management of International E-Commerce Firms

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