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Westbrook Ian: Strategic Financial and
Investor Communication

Strategic Financial and Investor Communication

The Stock Price Story

1. Applying Theory from Communication 2. Applying Theory from Management and Markets 3. Storytelling and Application to Corporate Communication 4. Linking Communication with Strategy, Story and Stock Price 5. Investment Perspectives on the Corporate Story 6. Numbers and the Corporate Story 7. Disclosure and Communication Content 8. The Financial Market Place 9. Communicating with the Investment Community 10. Communicating with the Business Media 11. Communicating with Shareholders 12. Transactions and Issues – M&amp;A, IPO &amp; Crisis 13. Role and Responsibilities of a Chief Communications Officer 14. Connecting Theory, Practice and the Corporate StoryChapter 1: Applying theory from communication Theory underlying financial and investor communication is not a common topic for practitioners, and yet there are many influences that can be discerned, ranging from the Ancient Greek idea of rhetoric to post-modern public relations theory. Important ideas along the way that connect with financial and investor communication are persuasion through reasoned argument, symmetric communication, the way stakeholder needs influence communication, relationships, the value of context in in enhancing understanding of corporate information and how messages are received. More recent developments of theory have explored the way in which language is a tool in competing for capital, a direct connection with investor relations.Chapter 2: Applying theory from management and markets A connection between communication and stock price can trace its beginnings to establishment of the world’s first stock exchange, in Amsterdam in 1602. Since then, there has been a gradual transfer of power from owners - the shareholders - to managers, with this paralleling a stakeholder relationship from a communications perspective. With early 20th century economist, Josef Schumpeter, having identified the economic importance of financial markets in channelling capital to entrepreneurs, there is a current era connection with investor relations which adopts competing for capital as a primary objective. Since stock price is a critical factor in this competition, it is important to appreciate two competing views around how information affects prices – the efficient markets hypothesis and behavioural finance. Another focus of investor relations is communicating corporate strategy, establishing a connection with Michael Porter’s five competitive forces which define strategy. While the concept of shareholder value has influenced communication in recent history, so too has modern portfolio theory, in describing decision making in investment markets. Each of these developments provides pointers to the content of financial and investor communication.Chapter 3: Storytelling and Application to Corporate Communication From a corporate communication perspective, narrative is a way of "interpreting the past, coping with the present and shaping the future." The effectiveness of storytelling depends on the rapport between teller and listener and storytelling can also evoke action, with parallels between how a corporation’s CEO communicates and the way this can influence stakeholders and investors. A corporate story comprising narrative, facts and numbers is not a fixed notion since, in the process of "financialization", a significant variation in the numbers can enforce a change in narrative when performance does not meet promise. There is inevitably a link between the components of story and how companies negotiate business challenges in the market place.Chapter 4: Linking Communication with Strategy, Story and Stock Price As management strategy has evolved from a focus on doing things right to doing the right thing, there has been a parallel realisation that corporate communication has a role in both strategic thinking and strategy implementation. This connects with the content of financial and investor communication being focused on explaining corporate strategy as well as being integrated with factors like corporate credibility, trust and reputation. There is a body of academic research which shows that communication around each of these notions has a connection with stock price. This in turn leads to a broad definition of investor relations as combining finance, communication, marketing and compliance with the law, in a process of relationship building which ultimately contributes to a company’s securities achieving a fair valuation.Chapter 5: Investment Perspectives on the Corporate Story An early text on security analysis argues that stock price is a legitimate concern of management. This led to establishment of the corporate function of investor relations which has evolved from an initial focus on media coverage, then swinging towards a financial focus and, in the current era, a convergence to communication. Among the influences in developing a financial and investor communications strategy are elements of marketing, although with a differing orientation to selling given the nature of stakeholders, and persuasion, contrary to Grunig’s model of corporate communication. Other influences are converting information around a company into communication, establishing "customer relationships" with the investment community and shaping corporate information to the needs of key stakeholders in developing a corporate story.Chapter 6: Numbers and the Corporate Story Since a lot of the content of financial and investor communication is about a company’s financial performance, it is important to have an understanding of the numbers that are used in conveying the corporate story. This chapter is intended to simplify this financial understanding, reducing a mass of information in accounting and applied finance to just five numbers and one principle, the time value of money. From this, readers will gain an understanding of a company’s three main financial statements, intrinsic value per share and an appreciation of a primary objective of investor relations, which is to reduce the cost of capital. The emphasis is on the communications aspects of financial information.Chapter 7: Disclosure and Communication Content The close connection between information and stock prices has led to an increasing amount of regulation around how companies communicate, in the interests of reducing market manipulation. Since there is a tension between the market wanting as much information as possible and companies preferring to manage this process, especially regarding future performance, companies have policies governing the disclosure of business and financial information. Trends in disclosure are a recognition that there are value drivers and intangibles beyond what appears in company financial statements, requiring companies to make this information available if investors are to gain a full understanding. Increasingly, regulators want companies to go beyond restating the obvious and to give reasons why certain events have taken place and how the business model works.Chapter 8: The Financial Market Place Appreciating the relevance of disclosure is helped by understanding how the stock market works and its key players, the sell side and the buy side. While extensive analysis is an important part of investment decision making, so too are dealing room conversations based on corporate stories that highlight industry positioning. An influence on communication with the investment community is appreciating differing investment styles, since this explains how investors focus on certain types of companies and the holding period of their investment. Institutional ownership of listed companies of 70-80 per cent makes them a key stakeholder in financial and investor communication, with programs shaped to meet their information needs in contrast to differing ways of relating to retail investors. Chapter 9: Communicating with the Investment Community Institutional investors and the investment community are the primary stakeholders for financial and investor communication. Research findings around communication to this stakeholder group highlight the importance of language, the influence of image restoration, the ramifications from how CEOs tell corporate stories and the overall influence of narrative. A key event for companies is announcing profit results, triggering specific communications strategies, along with other events during the year in which companies engage with existing and potential investors. Clichés of the stock market also have an effect on how listed companies communicate with the investment community, while the corporate story provides a template for encapsulating news flow and performance in comparison with expectations.Chapter 10: Communicating with the Business Media Successful communication with the business and financial media begins with an understanding of how this section of the media views listed companies and reports on them. Public relations sources have a significant influence on media reporting and similarly, media coverage has an influence on stock price, both positively and negatively. Successful communication with the media involves understanding writing style, what makes news and the value for journalists in having a relationship with companies. For company CEOs, there are risks in dealing with the media, with the corporate story being a guide to meeting journalists and managing good news and bad. Social media is becoming increasingly used in investor relations.Chapter 11: Communicating with Shareholders Shareholders, who are the owners of a listed company, are a diverse group, across institutions, individuals and employees. They also have differing motives, expectations and demands. While these differences need to be taken into account, the corporate story provides a unifying purpose for communication with shareholders. Company websites have sections devoted to this communication and the annual report is also a central document. Dealing with activist shareholders has become an increasingly important focus for communication, with activists using shareholder meetings to agitate for an influence on executive remuneration, board composition and company direction. Determining the interests of shareholders is also a factor in dealing with short sellers.Chapter 12: Transactions and Issues – M&amp;A, IPO &amp; Crisis Transactions relevant to financial and investor communication are mergers and acquisitions (M&amp;A) and a first capital raising and listing on the stock exchange (IPO). Crisis for a listed company also has an added dimension related to dealing with the consequences of disclosure and how the stock market reacts. Statistics show that, while the majority of M&amp;A transactions do not add value, a common ingredient in successful transactions is an effective communications program, across preparation, implementation and integration. Similarly with IPOs, a clearly articulated story has a positive effect on returns. The negative effects of crisis can be prolonged but swift implementation of a public relations plan speeds recovery. A survey of investor relations practitioners showed that their top priority in crisis is company reputation. Across all these events, it is the values contained within the corporate story that can guide communications campaigns.Chapter 13: Role and Responsibilities of a Chief Communications Officer or IRO A common responsibility among those in charge of listed company communication is that they are custodians of the corporate story. They are the explainers of what a company does and how it is performing financially in implementing its strategy. The role is pivotal in connecting a company with its marketplace and stakeholders. It is partly weather vane, in reporting within the corporation about the direction of winds from the market and stakeholders, and partly a producer of the information that can influence wind direction in terms of investment views about the company. The main sensitivity is mastering an understanding of the strict boundaries of disclosure. This means knowing what can be said and not said in conversations around announcements and company progress. While the majority of the focus is on aligning disclosure with communication to primary stakeholders, the role also encompasses taking the corporate story to potential investors. Chapter 14, Connecting Theory, Practice and the Corporate Story In his review of UK equity markets in 2012, Professor John Kay diagnosed the problem of short termism, with this caused by an exaggerated faith in the efficient markets hypothesis and undue reliance on information disclosure, much of which has little value, in response to divergences in knowledge. Disclosure has become information overload and the solution he proposes is succinct narrative reporting. This highlights the value of a crossover between theory, from communication and applied finance, and practice in investor relations. The chapter covers six aspects of this crossover – the narrative paradigm, rhetoric and persuasion, reconciling disclosure with communication, media and stock price, relationships and language as a tool in the competition for capital. This establishes a framework for the more effective practice of financial and investor communication, providing evidence for the proposition that share price is more of a story than a number.

The eight postures that make management conversations work (and how to choose the right one every time)

The Deliberate Manager

In this inspiring book, a real-world entrepreneur shares the hard-won lessons from a journey that spans from selling frozen food in pub car parks to building a £40-million industry leader. This isn't a book about frantic growth or "winging it" through the next deal; it's a tactical guide for entrepreneurs and managers who are tired of carrying the pressure alone. By shifting from a "heroic" mindset to one of clarity and confidence, you will learn how to build a business that is resilient from the inside out, ensuring that your progress no longer comes at the expense of your family, your values - or your sanity. True sustainability is found in a simple, non-negotiable alignment:&nbsp;the Win-Win-Win. When you win as a leader by regaining control and stability, your team wins through clear purpose and trust, which ultimately ensures your customers win through reliable, consistent value. Brian Donne provides a "back-room coach" experience, utilizing "Performance Levers" and "the Mushy Ps" - from Purpose to Profit - to help you master the fundamentals that most businesses ignore. It's time to stop settling for growth that feels like firefighting and start building your "Champions League" victory. Discover how to make a decent profit, decently, and finally achieve the ultimate win: a successful business that grants you the freedom to live life on your terms.

Hard-won lessons for building a resilient and growing business

Win-Win-Win

Da es DIE Wirtschaftspsychologie noch nicht gibt bzw. nur Teilbereiche sehr intensiv, aber aussschließlich aus der Rationalitätsperspektive abgedeckt werden, verfolgt der Autor einen sehr interdisziplinären Ansatz, um den Erkenntnishorizont der BWL zu erweitern. Das Lehrbuch ermöglicht die Sensibilität und das Verstehen in die sozialpsychologischen Phänomene eines Wirtschaftsbetriebs. Auch neue Verbindungen werden systematisch erfasst (Psychoanalyse und BWL, Hirnforschung und BWL, Energie und BWL). Jedes Kapitel enthält praktische Beispiele, Fragestellungen, Aufgaben und Literaturempfehlungen.

BWL und VWL aus sozialpsychologischer Sicht

Grundlagen der Wirtschaftspsychologie

A wide-ranging introduction to the foundations and applications of organizational economics—essential for theorists and empiricists across a broad range of fields The rapidly expanding field of organizational economics studies the activities and interactions of organizations of all kinds, from the firms that are key participants in nearly all economic activity to nonprofits, schools, government agencies, hospitals, political parties, religious groups, labor unions, and more. Organizational Economics introduces students and practitioners to the governance mindset, an innovative, unified approach to understanding how organizations manage difficult transactions. It sheds light on the frictions that plague these difficult transactions as well as the wide variety of instruments that organizations use to manage these frictions. By analyzing foundational models and applying those models to some of the core problems that organizations must face, this comprehensive textbook demonstrates how governance works in the economy and identifies ways for managers, policymakers, and economists to help governance and the economy work better. <ul><li>Introduces foundational theories in organizational economics and applies those theories to model important issues that real organizations face</li><li>Takes seriously the conditions under which parties actively manage their interactions rather than governing them by an arms-length transaction, either by choice or necessity</li><li>Covers foundational theories of incentives, control, influence, and relationships</li><li>Applies these models to important topics in organizational economics, including personnel economics, authority, organizational structure, firm boundaries, and interfirm relationships</li><li>Includes problems uniquely designed to help readers engage with the large and growing research literature</li><li>Identifies future directions for research</li></ul>

Foundations and Applications

Organizational Economics

Concepts, Consensus Algorithms, Tools and Applications

Blockchain Technology

From the author of&nbsp;A People's Guide to Capitalism, a clear-eyed look at the world of cryptocurrencies, cutting through the glitz and the scams to reveal how crypto mirrors and exacerbates the crises of capitalism 
 
Cryptocurrencies have gone from being fringe investments relevant only to hardcore adherents to a multi-trillion industry with a direct line to Donald Trump's White House. The promises of crypto are wide-ranging, preying on a basic reality: people are alienated by an economic system that has excluded them and wonder if cryptocurrencies can offer a more transparent and inclusive alternative. 
 
Enter&nbsp;Crypto-Capitalism, Hadas Thier's deft, accessible examination of the rise and fall and rise again of crypto. Drawing on years of reporting on the industry, its insiders, and the ordinary people impacted by its wild peaks and busts, Thier explains how cryptocurrencies work, elucidates the context and implications of their rise, and debunks the utopian mythology that animates their boosters. 
 
By showing that systemic exploitation and domination are inherent in a crisis-ridden capitalist economy and are matters of class power, not technology, Thier convincingly cuts through the froth and the lies of financial dystopia. Along the way, she exposes the dangerous consequences of crypto's rise and offers alternative avenues for imagining what economic democracy could actually be.

The New Financial Dystopia

Crypto-Capitalism

A money confessional from The FT's columnist, Sunday Times bestselling author and Lorraine's money expert, Claer Barrett, uncovering all the things we don't talk about when it comes to money that plague our relationships with others. Should you share a bank account with the person you share a bed with? Why does your partner insist on splitting the bills 50:50 even though they earn twice as much as you do? Would you be mad if your parents left all of their money to your less successful sibling? And best of all, how do you even begin to talk about these things? A taboo-busting reveal of the financial dynamics that underpin our relationships with others - our friends, partners and families - How to Talk About Money reveals the hidden money dynamics that bubble unsaid and ruin our relationship and our chance of attaining financial independence. With unfiltered money confessionals, practical scripts and tools to counter the most common money pitfalls and Claer's trademark no-nonsense agony aunt advice, this book makes awkwardness about money a thing of the past allowing you to enjoy the good life with your loved ones.

Overcoming the Money Secrets that Keep Us and Our Relationships Stuck

How to Talk About Money

We vow for richer for poorer. We sacrifice for our children, we give back to our parents. Because in true love and family matters, money's irrelevant and it would be terrible to suggest otherwise. Right?

The Modern Money Questions That Could Save Your Relationships

Yours or Mine?

Explains how, against the odds, pioneering start-ups have taken on established firms and revolutionised global commerce--with huge implications for the future of business.

Venture Capital, Global Partnerships and the Struggle for Technological Sovereignty

The Innovation Paradox

Hyper-Helpful Scripts for Every Situation

The Secret Language of Work

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

Financial Statement Analysis and Security Valuation ISE

Strategic Financial and Investor Communication

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