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Acker M: Staying In It

Staying In It

How Great Leaders Transform Tension into Trust, Speed, and Scalable Success

Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence.Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leaders who need to prove value, secure stakeholder buy-in, and connect advocacy initiatives to business performance.Written by Alison Bukowski, this practical and evidence-based playbook addresses one of the biggest challenges facing advocacy professionals today: demonstrating strategic impact in environments where influence often matters more than authority. Drawing on frameworks, diagnostic assessments, stakeholder management tools, and executive communication templates, Alison Bukowski provides a structured approach to aligning advocacy with organizational priorities. Featuring insights and real-world examples from leaders at Google, Microsoft, Siemens, Adobe, Freshworks, Forrester, and Optum/UnitedHealth Group, the book shows how high-performing advocacy teams translate customer engagement into outcomes that executives understand and support.You'll learn how to: - Measure advocacy impact using meaningful business metrics - Build executive influence without direct authority - Align advocacy programs with revenue and retention goals - Communicate value using leadership-focused business language - Scale customer advocacy with confidence and credibility Customer Advocacy That Counts equips you with the tools, frameworks, and leadership mindset needed to turn customer advocacy into a measurable source of growth and competitive advantage.Themes include: customer advocacy, customer marketing, customer experience, stakeholder management, customer retention, executive influence, business impact measurement, advocacy strategy, revenue growth, customer-led growth

How to Build Influence and Drive Customer Experience Results

Customer Advocacy That Counts

Develop high-performing leadership teams that drive collaboration, resilience and sustainable business results.Leadership Team Coaching by Peter Hawkins is a practical guide for team coaches, senior leaders, HR professionals and organizational development specialists responsible for improving team effectiveness in complex and fast-changing environments.Fully updated for the fifth edition, this book provides a comprehensive framework for coaching leadership teams across industries, functions and organizational structures. Covering executive and non-executive boards, hybrid and virtual teams, project groups and account teams, it combines proven coaching models with practical tools for building stronger collaboration, accountability and alignment.You'll learn how to: - Apply effective frameworks and techniques for leadership team coaching - Strengthen collaboration across hybrid and international teams - Embed inclusive leadership practices into team development - Navigate the impact of AI on coaching and team dynamics - Build team cultures that improve performance and long-term effectivenessWith updated research, global insights and actionable guidance, Leadership Team Coaching helps organizations unlock collective potential, strengthen leadership capability and deliver measurable results through more connected and effective teams.Themes include: leadership coaching, team effectiveness, hybrid teams, executive development, inclusive leadership, organizational performance

Developing Collective Transformational Leadership

Leadership Team Coaching

Projects are not just plans-they are emotional landscapes.The Emotional Portfolio invites you into the unseen side of project leadership, where feelings drive friction, and fulfillment becomes the true metric of success.Dr. Ahmet Rumiye blends strategic insight with emotional intelligence to deliver a groundbreaking framework for navigating complexity, building trust, and leading with humanity. With original tools like the Friction Equation(TM) and Worth Canvas(TM), this book empowers leaders to decode emotional signals, reduce team tension, and inspire lasting impact.Whether you lead from the boardroom or the front lines, this is more than a guide-it's a mindset shift.Read it not just to manage projects-read it to transform them.

Managing Feelings, Friction, and Fulfillment in Projects

The Emotional Portfolio

Secrets of Success

THESE ARE THE INSIGHTS YOU NEED TO MASTER PERSUASION AND INFLUENCE WHAT DO GREAT INFLUENCERS KNOW THAT THE REST OF US DON'T? Do they have a secret recipe for success? Is there a special alchemy to influencing people? The 50 secrets in this book will help you get out of influence deficit to become the kind of person who gets things done and gets where you want to go. Every one of the 50 secrets in this book contains 3 strategies you can put into practice right now to get better results. Some of the ideas will surprise you, all will inspire you. Put these simple strategies together and you have a recipe for success, a formula that will unlock your potential. Influence made easy Secrets of Great Influencers&nbsp;reveals the five factors behind becoming influential: what you think; who you know; what you do; who you are; and how you play the game. Whether you want to get paid more, get more attention, or grow your online following, this book provides the tools and techniques you need. ABOUT THE SERIES Secrets&nbsp;books are designed to be easy to incorporate into your daily life. They boil down the essentials of important topics into short, quick lessons giving expert advice on a wide range of challenges that you can apply instantly. Each chapter outlines one of the 50 secrets and gives three strategies for putting the ideas into action. Whether you want to improve your efficiency, clear your desk, or be on top of your work, these books give the answers you're looking for.

50 Rules of Persuasion and Influence

Secrets of Great Influencers

The Employee Influencer introduces a new model for organizations: one where employees act as trusted brand ambassadors, shaping perception, building relationships, and driving measurable business impact.Often referred to as employee advocacy, this evolving discipline has become more strategic. Employee influence now sits at the intersection of marketing, communications, human resources, and leadership - yet in many organizations, it remains fragmented, underfunded, and misunderstood. This book provides a clear, practical framework for turning employee influence into a coordinated, scalable system and lasting competitive advantageYou'll learn how to: - Activate employees as credible voices across social and digital channels - Build trust internally to enable authentic external influence - Overcome risk, resistance, and leadership hesitation - Measure impact beyond reach-linking influence to revenue, talent, and reputation - Prepare your workforce for the growing role of AI in content and communicationDrawing on research and real-world examples, The Employee Influencer shows how leading organizations are transforming employees into a powerful, distributed network of influence.Themes include: employee advocacy, employee influence, brand ambassadors, social media strategy, employer branding, workforce communications, trust building, reputation management, employee engagement, leadership communication, AI in communications, organizational culture

The Organizational Power of Brand Ambassadors

The Employee Influencer

Why do you need a brain instruction manual?You know what good leadership looks like. You've learned the models, tools, and techniques. And yet, under pressure, everything slips: conversations derail, tension builds, people resist. You fall back into old patterns, even when you know better. Why?Because most leadership advice focuses on behaviour, without explaining what's actually driving it.This book gives you that missing piece.First, you'll understand how the brain works, cutting through the myths. Then, how to use it to solve real leadership challenges.It translates modern neuroscience into clear, practical insight you can use immediately. Instead of remembering techniques, you understand what's happening and know how to respond.You will learn to: · Shape the conditions where people perform at their best · Master your energy, not just your time · Bridge generational and cultural gaps, turning friction into advantage · Handle difficult conversations without the emotional hangover · Apply small, practical shifts that work in real life, at work and at homeThrough real stories, brain-based insights, and pressure-tested tools, you'll understand what's driving behaviour.Then use it. That's the advantage nobody told you about.

What nobody told you about working with humans

The Brain Instruction Manual for Leaders

Untangling Communication: How Leaders Can Strengthen Communication, Resolve Conflict, and Build High-Performing Teams

Stop Losing Weeks to Miscommunication-Start Leading with Clarity.
Projects stall, deadlines slip, and good people burn out, all because conversations go wrong. Clear communication matters, but bridging the gap between knowing and doing feels impossible.

In Untangling Communication, leadership coach and communication strategist Maria Garaitonandia shares practical solutions from two decades of coaching global teams. With real client stories and her proven CLEAR framework, she shows leaders how to transform communication from their biggest headache into their greatest asset.

Readers will learn how to:Choose the right communication channel for every situation
Prevent conflicts before they escalate-without workplace drama
Give feedback that motivates instead of deflates
Bridge generational and cultural gaps with confidence
Say no clearly while preserving relationships
Build interpersonal intelligence that strengthens team trust



Ideal for:
Team leaders, project managers, middle managers, HR professionals, and executives who are tired of communication breakdowns slowing progress, creating tension, and killing morale. Whether new to leadership or seasoned in management, readers will find actionable strategies, conflict resolution tools, and feedback frameworks ready to implement immediately.
Accessible, practical, and story-driven, this book belongs on the shelf of every professional library supporting leadership, management, business communication, and organizational development.

How Leaders Can Strengthen Communication, Resolve Conflict, and Build High-Performing Teams

Untangling Communication

This popular textbook continues to be the authoritative and definitive resource for students and educators. Its balance of theory and practice is ideal for student learning, with a grounding in academic literature and research brought to life through case studies of well-known organizations.
The new edition has been updated with new content on developments in digital communications and new media, sustainability, and new case studies Starbucks, Amazon, Microsoft and British Airways. 
 
This textbook is essential reading for courses including corporate communication, organizational communication, management communication, strategic communication and public relations. 
 
Joep Cornelissen&nbsp;is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

A Guide to Theory and Practice

Corporate Communication

A SHORT COURSE IN TEAM LEADERSHIP BASICS. 7 Lessons in Leading Teams&nbsp;is a quick course in team leadership, giving you everything you need to know in just seven short chapters. From exploring what a great team looks like, gaining respect and setting common goals, to communication, culture and managing remote or virtual teams, you'll explore the entire process of being a successful team leader including the key dos and don'ts you need to focus on. * Lesson 1: Getting started with your team * Lesson 2: Alignment and goal setting * Lesson 3: Delegating and managing * Lesson 4: Optimal communication * Lesson 5: Motivating poor performers * Lesson 6: Inspiring high performers * Lesson 7: Creating a culture of excellence Explore the main themes and ideas in team leadership, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in&nbsp;Leading Teams&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Team Leadership in 7 Steps

7 Lessons in Leading Teams

A SHORT COURSE IN NLP BASICS. 7 Lessons in&nbsp;Neuro-Linguistic Programming&nbsp;is a quick course in leading people, giving you everything you need to know in just seven short chapters. From communicating more effectively to creating greater rapport with others, you'll discover the ability to change what isn't working in your life and increase what is. * Lesson 1: What is neuro-linguistic programming? * Lesson 2: Identify empowering and limiting beliefs * Lesson 3: Recognize how we represent information to ourselves * Lesson 4: Use precision questions to find out what people mean * Lesson 5: Identify different communication filters * Lesson 6: Use the six levels of change and reframing * Lesson 7: Increase your options Explore the main themes and ideas in NLP, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in Neuro-Linguistic Programming&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Neuro-Linguistic Programming in 7 Steps

7 Lessons in NLP

Staying In It

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