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Catalogue complet

Nygren S: Start in Your Own Backyard

Start in Your Own Backyard

Transforming Where We Live with Radical Common Sense

From artificial intelligence (AI) to quantum computing, every new technology is surrounded by 'hype' - but what exactly is hype, and how does it work? This is the first book to take hype seriously, showing how it is made, managed, and mobilised across today's innovation landscapes. Far from being just empty talk, hype has become a structured practice and even a business in its own right. The authors uncover the machinery that drives markets, guides innovation, and shapes whole promissory economies. They also initiate 'Hype Studies' - a new way of understanding how innovation unfolds in the digital age and beyond. After Hype not only establishes hype as a serious object of study but also reveals it to be one of the most powerful yet overlooked forces shaping and influencing our technological future. This title is also available as Open Access on Cambridge Core.

The Business of Taming the Digital Economy

After Hype

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Reducing taxes is one of the best ways to boost your business's bottom line. Tax Savvy for Small Business is your one-stop guide for understanding how your business is taxed and how you can reduce your taxes. This book shows you how to: <ul> <li>deduct operating expenses</li> <li>deduct travel, vehicle, and meal expenses</li> <li>take advantage of tax credits</li> <li>write off long-term assets</li> <li>compare business structures</li> <li>keep solid business records, and</li> <li>handle an IRS audit.</li> </ul> This completely updated edition covers changes in tax rates, deductions, and credits. Tax Savvy for Small Business is the up-to-date resource you need to maximize your deductions and boost your business's bottom line.

A Complete Tax Strategy Guide

Tax Savvy for Small Business

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

Women in Industry 4.0

In an increasingly interconnected world, the movement of people across borders has become a common and dynamic part of our global society. This book explores the lives of women expatriates in America, particularly in the technology and innovation industry. It highlights their resilience, adaptability, and pursuit of dreams in unfamiliar lands, while also exploring themes of identity, belonging, and cultural negotiation.Women in the Technology and Innovation Ecosystem: From Movers to Makers in America explores the transformative journey of women relocating to America, focusing on entrepreneurship, leadership, research, education, technology, and innovation. It provides valuable data and case studies, enhancing policies and hiring programs for women entrepreneurs and offering strategies for cultural adaptation and integration in foreign business environments.With the increasing number of women expatriates in America, who are making significant economic and financial contributions, this book serves as a valuable resource for aspiring female expatriates looking to succeed as professionals and entrepreneurs in the United States.

From Movers to Makers in America

Women in the Technology and Innovation Ecosystem

Written by an experienced mompreneur who understands the challenges of juggling work and family life, Money Hungry Mama is the ultimate guide for moms looking to make extra income--packed with actionable tips, real-life stories, and expert insights.In today's fast-paced world, the rising cost of living has put unprecedented pressure on families, especially moms. Groceries, housing, childcare--every essential seems to climb higher in price each year, making it harder than ever to stretch a single income to cover all the necessities. For many moms, simply holding down one job isn't enough to make ends meet anymore. The dream of staying home with the kids while relying on one income has become increasingly out of reach, forcing many mothers to look for additional ways to bring in money.That's where Brittany Plumeri comes in. From low-lift hustles during nap time to long-term passive income streams, Brittany shares everything she's learned on her journey to financial freedom--plus real-life stories from other mamas who made it happen. Whether you're starting from zero or ready to scale, Money Hungry Mama is your no-fluff, step-by-step roadmap to ditching debt, building wealth, and creating a life you actually enjoy.Inside you'll find: <ul><li>A comprehensive guide to side hustle ideas tailored for busy moms.</li><li>Inspiring stories and lessons from successful moms who've mastered their side hustles.</li><li>Thought-provoking prompts to find your true passions and narrow your choices.</li><li>Strategies to brand and launch your hustle with confidence.</li><li>Time-management tips for squeezing your hustle into a jam-packed mom schedule.</li></ul>It's time to break free from financial stress and build real income--without burning out.

The Ultimate Guide for Moms Looking for the Perfect Hustle

Money Hungry Mama

Ever tried climbing a ladder in a wheelchair? Spoiler alert: It sucks.The corporate ladder was never built for disabled professionals, and traditional career paths often create more barriers than opportunities. But entrepreneurship offers an alternative—a chance to build financial security, autonomy, and a business that works for people with disabilities.With the right support, entrepreneurship can be a powerful tool for disabled individuals navigating a workforce that wasn’t designed with them in mind.&nbsp;The Power of the Pivot&nbsp;challenges the outdated corporate mindset and offers a fresh approach to business ownership. Whether balancing chronic illness, caregiving, or simply wanting a business that fits into their life (not the other way around), this pragmatic guide provides practical strategies for working smarter—not harder.Author and entrepreneur Maria Chapman knows firsthand the challenges of launching a business while managing life’s complexities. After a neuromuscular condition ended her teaching career, she built a ghostwriting agency starting from her hospital bed. Through real-life experiences, proven frameworks, and actionable advice, she shares how to<ul><li>Build a profitable business without sacrificing one’s health or personal life</li><li>Manage time, money, and energy for sustainable growth</li><li>Leverage outsourcing and automation to avoid burnout</li><li>Prioritize relationships, self-care, and nonnegotiables in one’s business strategy</li></ul>Success isn’t about working more hours—it’s about working the right way.&nbsp;The Power of the Pivot&nbsp;is the disabled person’s guide to redefining success, reclaiming their time, and building a business that works for them.&nbsp;Ready to create a business that supports one’s life instead of consuming it?

The Power of the Pivot

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

Domina los principios fundamentales del estoicismo para convertirte en un líder ético, sabio y resiliente.En medio del caótico juego de intereses, la presión competitiva y el atractivo del éxito fugaz, es vital recurrir a la sabiduría atemporal de las filosofías antiguas.El líder estoico explora las meditaciones y enseñanzas clave de gestión, tal como las impartieron los antiguos, para agudizar tu perspicacia empresarial y mostrarte cómo afrontar los desafíos con virtud y visión estoicas.Esta guía indispensable examina lecciones vitales de liderazgo, con base en la sabiduría antigua de Marco Aurelio, Cicerón y Séneca, así como en la de los estoicos modernos. Aprovechando las ideas de estos filósofos, aprenderás a mantener el control en la incertidumbre y la paz en medio del caos, al aplicar principios atemporales a tu negocio.Como nos enseñó Epicteto: nada grandioso se crea de repente; sin embargo, con tiempo y paciencia -y un marco empresarial claro y conciso- se puede lograr mucho.ENGLISH DESCRIPTIONLearn how to succeed in business with the millennia-old Stoic mindset. A clear and concise overview of Stoic principles alongside practical strategies to lead with clarity and control.&nbsp;Nothing great is easy, as Epictetus said. But it is achievable.&nbsp;The Stoic Leader&nbsp;brings together the five principles of Stoicism to empower you to lead with clarity and resilience and master your mindset.In&nbsp;The Stoic Leader, successful CEO Justin Stead and leading Stoic authority John Sellars bring together key lessons from the ancients alongside practical philosophical takeaways to empower your leadership strategy, improve results, and show you how to navigate challenges and uncertainties with virtue and vision. This hands-on leadership book harnesses the timeless wisdom of Marcus Aurelius, Epictetus, and Seneca into a clear and concise business mindset, equipping you with the tools you need to enrich your leadership skills and find stillness in your strategy.Whether you're running a business or working as part of one, this classic business book will show you how to navigate challenges in your working life with resilience, to help you find inner peace within external chaos, and enhance your performance with greater control.

El líder estoico / The Stoic Leader: Ancient Lessons to Succeed in Business

What's Your Dream? by Simon Squibb is an inspiring and practical guide designed to help young entrepreneurs discover their true passion and turn it into a real business. Questioning the traditional path to success, Squibb --who went from homelessness to selling a multimillionpound company-- shares tools to overcome fear, build confidence, and avoid common mistakes that block dreams. With advice on how to assess risks, when to pivot, and how to build a community of loyal followers, the book shows that achieving success doesn't mean sacrificing your dreams, but making them a reality.

Cuál Es Tu Sueño?

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Your most difficult experiences aren't setbacks. They're the starting points on your journey to harness your Unlimited potential. Once considered beyond help, Lewis Raymond Taylor turned around a life defined by trauma, addiction and incarceration into one of meaning, mastery, and multimillion dollar success. This isn't just the story of his transformation, it's the beginning of your journey to lasting success. Packed full of expert insights and inspirational wisdom, Unlimited will show you how to harness your greatest failures, fears and flaws to become who you were always meant to be. You're not broken, you're just unfinished. This book is your next step to greatness.

Turn Your Adversity into an Asset

Unlimited

Start in Your Own Backyard

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