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Sport, Sponsorship and Public Health
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Sport, Sponsorship and Public Health

Livre (relié)env. 220.00 CHF
livrable dans env. 10-20 jours

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

mars 2023, env. 156 pages, Routledge Research in Physical Activity and Health, Anglais
Taylor and Francis
978-1-03-214518-1

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