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Sport Branding

Theory and Practice

PART 1 Sport Branding: Foundation1 Fundamentals of Sport Branding2 Building Sport Brands3 Competitive Landscape AnalysisPART 2 Sport Branding: Management 4 The Branding Process5 Evolution of Sport Brands 6 Reputation Management and Repositioning in Sport Branding 7 Building a Brand Guideline PART 3 Sport Branding: Entities 8 Individual Branding 9 Team Branding 10 College Athletics Branding 11 League and Governing Body Branding 12 Sport Event Branding 13 Branding a Sport Series: Motorsport Branding 14 Branding Through Sport 15 Cultural Branding in Sport 16 Sport Brand Communities PART 4 Sport Branding: Future 17 Innovation and the Future of Sport Branding

Vacation Home and Resort Rentals Management

Organizations in Context

The 15 Metrics Everyone in Marketing Should Know � Made Easy with AI

Data-Driven Marketing

In the newly revised tenth edition of Global Marketing Management, a team of experienced international marketing professionals and authors delivers a comprehensive discussion of how to navigate increasingly turbulent global markets. The book describes the commercial realities of global markets while offering students and practitioners unique insights they can apply immediately to help them meet the challenges posed by tariffs, pandemics, technological change, cultural heterogeneity, and more. AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE This textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text. Interactive Figures, Charts &amp; Tables: Appearing throughout the enhanced e-text, interactive figures, process diagrams, and tables facilitate the study of complex concepts and processes and help students retain important information. Even many of the simplest figures are interactive to encourage online readers to pause and absorb the information they present before scrolling on to additional reading. Interactive Self-Scoring Check Your Knowledge Questions and Practice Quizzes: Students can check their answers to the Check Your Knowledge questions at the end of each major chapter section instantly, and each chapter includes a self-scoring Practice Quiz to help prepare for graded assignments and exams.

Global Marketing Management

Understand and learn to respond to the global and local crises shaping the tourism industry. Crisis Management in Tourism by Kyriaki Glyptou is a comprehensive textbook designed for upper-level undergraduate and postgraduate students studying tourism, hospitality and event management. Aligned with modules on crisis management and sustainable tourism, it provides a structured framework for understanding how crises impact destinations, organizations and various stakeholders. Taking a multidimensional approach, this textbook explores why traditional crisis management models often fail in high-stakes tourism contexts. This textbook: -Examines nine interconnected dimensions in managing a crisis response: the legal, operational, financial, communication, strategic, reputational, political, ethical and human factors -Explores the contemporary challenges reshaping the industry, including climate change, geopolitical instability and community resistance to tourism -Includes real-world examples from VisitBritain, the Greek National Tourism Organization, TUI and Jet2, alongside crisis events such as the 2019 Australia wildfires &gt;This textbook equips students with the knowledge and practical skills needed to navigate crises, make decisions in dynamic, uncertain environments and build resilience in a rapidly changing global tourism industry.

Principles and Practices for Strategic and Resilient Planning

Crisis Management in Tourism

*VANITY FAIR'S BEST BOOKS OF 2025*ONE OF NEW REPUBLIC'S BOOKS OF THE YEAR*KIRKUS' BEST NONFICTION BOOKS OF THE YEAR 2025*ONE OF AV CLUB'S BEST BOOKS OF 2025*"[An] indictment of an industry that has cannily tilted the playing field in its favor. Bad Company details how clichéd abstractions like ‘consolidation’ and ‘efficiency’ have given cover to real betrayals.” - The New York TimesA timely work of singular reportage and a damning indictment of the private equity industry told through the stories of four American workers whose lives and communities were upended by the ruinous effects of private equity takeovers.Private equity runs our country, yet few Americans have any idea how ingrained it is in their lives. Private equity controls our hospitals, daycare centers, supermarket chains, voting machine manufacturers, local newspapers, nursing home operators, fertility clinics, and prisons. The industry even manages highways, municipal water systems, fire departments, emergency medical services, and owns a growing swath of commercial and residential real estate.Private equity executives, meanwhile, are not only among the wealthiest people in American society, but have grown to become modern-day barons with outsized influence on our politics and legislation. CEOs of firms like Blackstone, Carlyle, KKR, and Apollo are rewarded with seats in the Senate and on the boards of the country’s most august institutions; meanwhile, entire communities are hollowed out as a result of their buyouts. Workers lose their jobs. Communities lose their institutions. Only private equity wins.Acclaimed journalist Megan Greenwell’s Bad Company unearths the hidden story of private equity by examining the lives of four American workers that were devastated as private equity upended their employers and communities: a Toys R Us floor supervisor, a rural doctor, a local newspaper journalist, and an affordable housing organizer. Taken together, their individual experiences also pull back the curtain on a much larger project: how private equity reshaped the American economy to serve its own interests, creating a new class of billionaires while stripping ordinary people of their livelihoods, their health care, their homes, and their sense of security.In the tradition of deeply human reportage like Matthew Desmond’s Evicted, Megan Greenwell pulls back the curtain on shadowy multibillion dollar private equity firms, telling a larger story about how private equity is reshaping the economy, disrupting communities, and hollowing out the very idea of the American dream itself. Timely and masterfully told, Bad Company is a forceful rebuke of America’s most consequential, yet least understood economic forces.

Private Equity and the Death of the American Dream

Bad Company

From artificial intelligence to identity theft and increasing concerns about privacy and sustainability, consumer issues are an integral part of daily life. This updated fifth edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today's global economy.This definitive textbook introduces students to these potential issues and covers key topics, including consumer behavior, the history of the consumer movement, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include:¿ new case studies and projects to encourage students to develop their critical thinking skills through analyzing global consumer issues ¿ coverage of the influence of AI, FinTech and digital platforms on everyday decision-making ¿ expanded discussion of cybersecurity, data privacy and ethical consumerism ¿ revised consumer alerts: practical advice and guidance to help students make smart consumer decisions ¿ PowerPoint slides and a test bank of questions for each chapter.This textbook is suitable for students studying consumer sciences to understand what works, what doesn't and how consumers are changing.

Issues and Behaviors

Consumer Economics

Creating Your Strategic Plan

Business Ethics

How Retail Revealed Apple’s Genius

Shop Different

The Product Shift

Grow your brand with smart, psychology-driven marketing strategies Marketing is how you reach the right people with the right message at the right time. But with AI, social media, and digital channels constantly evolving, keeping up can feel like a full-time job. Marketing For Dummies gives you a friendly, accessible roadmap for attracting, engaging, and retaining customers using strategies rooted in real buyer psychology and paired with the tools that matter most right now. You'll get the hang of blending human insight with AI-powered tools for smarter segmentation, creative development, and search optimization, including Generative Engine Optimization. Discover how CRM platforms and personalized messaging can strengthen customer relationships, and explore updated tactics for social media, influencer partnerships, email, and digital advertising that reflect how people actually discover brands today. Inside this book: <ul> <li>Learn how AI fits into your marketing workflow, including its scope, risks, and best practices for brand safety</li> <li>Build dynamic budgets, measure KPIs, and pivot quickly so you avoid wasted spend on campaigns that aren't working</li> <li>Explore psychology and behavior-science techniques that deepen customer understanding and improve loyalty and referrals</li> <li>Create acquisition and retention strategies using account-based marketing, content personalization, and community-driven approaches</li> <li>Master search marketing across GEO, SEO, and Google Ads to boost your brand's discoverability in an AI-driven landscape</li> </ul> Whether you're a small business owner, entrepreneur, student, or career-switcher looking to sharpen your marketing skills, this Dummies guide makes it easy to connect with customers and grow with purpose. Time to get your marketing moving!

Marketing For Dummies

Sport Branding

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