Sponsorship in Marketing
Sponsorship in Marketing
Effective Partnerships in Sports, Arts, and Events
Contenu
Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
Informations bibliographiques
mai 2025, env. 220 Pages, Anglais
Taylor and Francis
978-1-032-94160-8