Social Media Analytics and Practical Applications
The Change to the Competition Landscape
Contenu
This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.
Informations bibliographiques
octobre 2024, 66 Pages, Emerging Operations Research Methodologies and Applications, Anglais
Taylor and Francis
978-1-032-05140-6