Social Media Analytics and Practical Applications

The Change to the Competition Landscape

This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.

octobre 2024, env. 66 pages, Emerging Operations Research Methodologies and Applications, Anglais
Taylor and Francis
978-1-032-05140-6

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