Contenu
A handbook for aligning personal values with work and sustainability issues, to create profitable, ethical and long-lasting businesses. Sacred Business presents a transformational journey through nurturing personal growth and consciousness interwoven with pioneering business strategies. The goal: to liberate businesses from the fear, scarcity, competition and patriarchy that have long constrained them. Until now business success has been defined almost entirely by financial returns. As a result, businesses are the leading contributors to our climate crisis, mass extinction, rising temperatures, increasing extreme weather and depleting resources. Whilst 'sustainability' has reached boardrooms, necessary efforts are falling short. It's not enough to merely sustain; we must actively rejuvenate our planet, shifting towards regenerative business practices that give back more than they take. Meanwhile, the human toll of business is evident: slave labour, sweatshops across the globe, and the persistent lack of diversity in leadership highlight further systemic issues. The basic connection between planet and human, and their current distresses, is palpable: an unhealthy planet cannot support healthy people, and vice versa. Business can be a great vehicle for change, and we are now in a moment where purpose, mindfulness and sustainability are coming together to redefine the future of businesses and their leaders. This is not a tale of giving up on profit and growth to save the planet; rather, it shares how to unlock the full potential of individuals and businesses so everyone and everything can benefit and thrive together. A 'sacred' business is both deeply respectful of life but also aligned with abundant flow and profitability. Capturing the loyalty of increasingly conscious consumers, providing the tools to navigate market disruptions, reducing risk through ethical practices, and maintaining trust through transparency. The result: fulfilled leaders implementing future-proofed strategies that ultimately boost their organizations ahead of those using traditional models.