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Basu K: Reason to Be Happy / B

Reason to Be Happy

Why logical thinking is the key to a better life

How the New Science of Mindset Can Transform Individuals, Teams, and Organizations

Cultures of Growth

Why the consequences of a prolonged period of weaker economic growth will be more profound than anyone dares to predictIn the heady progress of the post-war era, our lifestyles changed, our political systems adapted, and rapid economic growth became the model of every developed economy. But this prevailing consensus is falling apart around us. Growth is now, at best, no more than anaemic. Policymakers dream about an AI revolution and tweak their fiscal rules to accommodate a newly-austere economic reality but, all the while, government debt soars, financial markets become increasingly jittery, and voters lose trust in their politicians.Celebrated economist Stephen D. King asks how our politics will adapt to such persistently low growth. While leaders make fiscal promises based on a future that is unlikely to materialise, nationalism thrives, battlelines are drawn between perceived winners and losers, and the rules-based international order crumbles. The absence of growth triggers invidious political wrangling over tax, welfare, defence and infrastructure, intensifies competition for resources, and leads to social instability.King shows how our new world is governed by them-and-us divisions over limited economic spoils. This is the political economy of plunder.&nbsp;

Winners and Losers in the Low Growth Era

The Age of Plunder

A dazzling exploration of the phenomenon of prediction betting markets that asks: what happens when democracy becomes another commodity? For many, Donald Trump's decisive election victory over Kamala Harris in 2024 was a shock. Traditional polls had the race on a razor's edge. But, for those with eyes on prediction betting markets, a very different story was being told. In recent years, prediction markets have swept the world, fundamentally changing the nature of the gambling market, and making their youthful pioneers billionaires. Posed as binary 'Yes/No' questions about future events, prediction bets allow any difference of opinion - whether on politics, wars, assassinations or popular culture - to be financialised. But are these markets really a new phenomenon? What does it mean when markets get closer to the truth than the institutions we built to protect us? And what happens when those tasked with safeguarding democracy possess financial stakes in its volatility? From Renaissance Rome, where merchants wagered on papal conclaves, through London coffee house gossip during the Napoleonic Wars, to the Pentagon's ill-fated terrorism futures exchange, The Big Bet describes the full five-hundred-year arc of a permissive regime which no one designed and no one voted for. Drawing on deep expertise, Michael Auerbach examines how these markets are changing our world, and what they mean for the future of our democratic self-governance. Because they are not an anomaly - they are the logical endpoint of a society that has applied market capitalism to every aspect of life. And in a world when everything is a wager and nothing is off limits, knowing where the chips will fall matters more than ever.

Prediction Markets and the Future of Democracy

The Big Bet

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The Foolproof Plan to Turn Your Idea into Income and Change Your Life

Girl, Start That Business!

A groundbreaking new framework for business leaders and policymakers In Passionomics, Raja Rajamannar introduces an original intellectual framework that equips CEOs, CMOs, strategists, boards, and policymakers with a new lens for driving growth, innovation, and enduring customer loyalty. Where behavioral economics examines how individuals make decisions, Passionomics reveals how collective passion - the synchronized intensity of millions of people acting in concert - moves markets, reshapes industries, and creates extraordinary value for the organizations and institutions that learn to harness it. Rajamannar makes the case through vivid, real-world phenomena every leader recognizes but few have truly decoded: the economic waves generated by a Taylor Swift tour, the industry-wide momentum of Formula 1, the societal mobilization of the FIFA World Cup and the Olympic Games. These are not anecdotes. They are windows into a dynamic that, once understood, becomes a deliberate strategic advantage - one that transforms how companies build brands, design products, earn loyalty, and compete, and how policymakers shape economies, cities, and public life. Business leaders and policymakers will discover: <ul> <li>A new strategic framework - Passionomics - that explains how collective intensity operates as a distinct and powerful dynamic separate from individual behavior</li> <li>Why passion is a renewable source of innovation, loyalty, and growth - and why the organizations and institutions that ignore it are leaving extraordinary value on the table</li> <li>How to recognize, cultivate, and harness collective passion inside organizations, brands, entire categories, and public institutions</li> <li>Case studies from sports, entertainment, culture, and commerce that reveal the architecture of passion-driven growth</li> <li>A practical lens for boards, CEOs, CMOs, senior leaders, and policymakers who want to move beyond conventional playbooks and unlock step-change performance</li> </ul> Passionomics is essential reading for business leaders and policymakers who sense that something critical is missing from the standard strategic toolkit - and who want a rigorous, original framework for building companies, brands, institutions, and economies that win in ways others cannot replicate.

Why Passion Is the Most Overlooked Advantage in Business

Passionomics

Issues and Behaviors

Consumer Economics

Econometric Society Monographs

A Framework for Economists with Policy Aspirations

Minimalist Market Design

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

The MIT Press Essential Knowledge series

What lies underneath digital platforms—their invisible architecture and governance that determine everything visible. Every time you unlock your phone, stream a show, or start your car, you’re entering a world shaped by thousands of engineering decisions you’ll never see. Most platform conversations fixate on their visible canopy—business models, user experience, competitive strategy—the “leaves,” in a sense. Platforms by Amrit Tiwana excavates their roots. The book begins with a simple DNA test that separates authentic from faux platforms, then traces the forces turning tractors, pacemakers, and elevators into platforms. Using the platform trinity, the author explores principles behind why platforms behave so differently, why superior technology doesn’t always win, and why—unlike products that reach a final form—platforms never stop evolving. From there the book explains platforms’ two hidden root systems: The first system, architecture, shows how Lego-like “modular” design, frozen interfaces, and prefab building blocks let thousands of outsiders contribute pieces that snap into colossal systems. The second system, governance, describes where architecture confronts human behavior. Elegant architecture flails with poor governance, so both demand discipline.

Platforms

Indecision is a fact of life.We can't decide what film to watch, dinner to make or wine to buy. We hesitate before committing to romantic relationships and then again before breaking up. We worry about how best to invest our money, time, and energy. In contrast, we admire those individuals who can make quick decisions and stick to them with ease.But what if the line we've been sold - that indecision is bad, unhelpful, weak - is wrong?In this ground-breaking book, two leading psychologists upend the traditional decision mindset and reveal the hidden benefits of staying undecided. Drawing on the latest neuroscience and a wealth of examples from current affairs, history and popular culture, Ophelia Deroy and Bahador Bahrami provide fresh insight on everything from online dating and parenting to the gig economy and the way we vote. In so doing, they reveal that our obsession with decision-making does us more harm than good. Offering a radical, and often counterintuitive, new perspective on our everyday predicaments, Indecision encourages us to cultivate the power of an unresolved mind for happier, healthier lives.

The Benefits of Not Making Up Your Mind

Indecision

Milton Friedman and Economic Debate in the United States

The third installment in the definitive account of the famed economist's role in economic debate--and his lasting influence on economic policy. Milton Friedman is widely recognized as one of the most significant contributors to economics in the modern age. Yet no previous study has distilled Friedman's vast body of writings into an authoritative account of his research, his policy views, and his interventions in public debate. Through his sweeping series on the most influential economist of the second half of the twentieth century, Edward Nelson closes this gap: Milton Friedman and EconomicDebate in the United States is the defining narrative on the famed public intellectual--the first to grapple comprehensively with Friedman's research output, economic framework, and legacy. Volume 3 chronicles Friedman's activities from 1973 to 1976, encompassing his final years at the University of Chicago and a period that saw his further ascension in national prominence. In the mid-1970s, economic news dominated American political discourse as the nation endured double-digit inflation and recession. It was during this time that Friedman's views became a center of economic debate in both the research world and public debate, while his explanation for "stagflation" formed part of the critique of stabilization policy that would lead to his 1976 Nobel Prize. Nelson details the controversies that Friedman faced in the media--including his contrarian stances on inflation's cure, the economic implications of oil price shocks, and the social responsibility of business--and how Friedman concluded that the world needed a "new Adam Smith" to press the case for free markets. Drawing upon a large body of documentary sources, interviews with dozens of the people closest to Friedman, and his own expertise in Friedman's research area of monetary analysis, Nelson provides the definitive account of the formative (and uneven) events in Friedman's foray into life as a public intellectual and how his research permanently shifted economic thinking.

Milton Friedman and Economic Debate in the United States, 1973-1976, Vol. 3

How do we design for connection?A sense of belonging is not a nice-to-have but a fundamental human need. At work, at home and in our communities, belonging shapes our health, wellbeing and ability to thrive. Yet as society becomes increasingly individualized and workplaces evolve, many people are left feeling disconnected and isolated.The Choir Effect introduces 12 practical principles for building trust, connection and belonging, drawn from scientific research, real-world examples and lived experience. Inspired by the remarkable bonding effects of communal singing, it explores what singing together reveals about human nature and translates those insights into practical tools for application in our everyday lives. Discover how to create environments where people feel safe, valued and connected, whether leading a team, strengthening personal relationships or building a community.At a time when loneliness, polarization and social fragmentation are on the rise, The Choir Effect offers a timely and hopeful response. Combining compelling stories, accessible research and practical exercises, it provides a framework for creating shared experiences that foster trust, connection and belonging.

How to build trust, connection and belonging in a fragmented world

The Choir Effect

Reason to Be Happy

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