Qualitative Methods in Business Research
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
novembre 2015, env. 376 pages, Introducing Qualitative Methods Series, Anglais
Sage Publications
978-1-4462-7338-8
Sage Publications
978-1-4462-7338-8