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Philipp Spreer

PsyConversion®

Die Psychologie von Entscheidungen - 131 Behavior Patterns verstehen und erfolgreich im digitalen Vertrieb nutzen

&lt;div&gt;&lt;div&gt;Einleitung.- Grundlagen der Entscheidungsfindung.- Behavior Patterns: Fundamente unserer Entscheidungen.- Behavior Patterns für die Wahrnehmungsphase.- Behavior Patterns für die Entscheidungsfindungsphase.- Behavior Patterns für die Kundenbindungsphase.-&amp;nbsp; Operatives Arbeiten mit Behavior Patterns.&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;/div&gt;

There are laws of nature-like gravity, thermodynamics, and Newtonian principles-that help explain our reality. And then there are human laws, many of which cannot be scientifically proven and yet are clearly true.The law of ketchup, for example: First there is nothing for a long time . . . then suddenly there is too much. Or physicist Douglas Hofstadter's law: Everything always takes longer than expected (even if you take Hofstadter's law into account). Or Parkinson's law: Meetings always take at least as twice long as we expect them to. Some of these truisms are world-famous; some well-kept secrets. Some are tongue-in-cheek; others imbue wisdom. But they all help us reframe our perspective and navigate the absurdities of everyday life. Pocket-sized, practical, and studded with whimsical illustrations, Rules of Thumb offers us the best of these laws for posterity.

44 Principles to Live, Work, and Thrive By

Rules of Thumb

Spürst du, dass es mehr geben muss? Mehr Freiheit, mehr Gelassenheit, mehr Vertrauen ins Leben? Tief in dir weißt du: Ein anderes Lebensgefühl ist möglich. Doch alte Muster, Abhängigkeiten und der Druck, immer funktionieren zu müssen, halten dich fest. 
Dieses Buch zeigt dir einen Ausweg: den Weg des Loslassens. Schluss mit Kontrolle, Selbstzurücknahme und dem ständigen Versuch, es jedem recht zu machen! In zwölf klaren Schritten führt dich die erfahrene Therapeutin und Coachin Susanne Hühn durch einen tiefgreifenden Prozess, der alles verändern wird. Mit Übungen, Reflexionen und inneren Reisen lernst du, das abzugeben, was dich blockiert, und dich einer inneren Führung anzuvertrauen, die dich wirklich trägt. Wenn du bereit bist, das Alte hinter dir zu lassen, öffnet sich der Raum für dein wahres, strahlendes Selbst - und für ein Leben voller Leichtigkeit und Sinn.
'Mut zum Loslassen' ist kein weiteres Buch über Selbstoptimierung. Es ist eine Einladung, dich von allem zu befreien, was dich kleinhält - ein Gamechanger.

Ein Guide für mehr Vertrauen und innere Freiheit

Mut zum Loslassen

'Fascinating, insightful, lucidly and entertainingly written' A. C. GRAYLING, author of The History of Philosophy 'Extraordinary, eye-opening, startlingly original' CASS R. SUNSTEIN, co-author of Nudge 'Filled with insightful findings, this book shows that ideological extremism and polarization are not just problems to fret about but puzzles that can be studied and understood' STEVEN PINKER, author of The Better Angels of Our Nature How do our brains shape the ideologies we choose? And could our most cherished beliefs ultimately harm our brains and bodies? In The Ideological Brain, Dr Leor Zmigrod argues that when we believe passionately and extremely in an ideology, it is not only our political opinions that are changed - our entire brain can be transformed too. Drawing on cutting-edge research, Zmigrod reveals how rigid belief systems transform the way we think, act and interact with others, making us less sensitive, less adaptable and less free. Guiding you through innovative experiments, Zmigrod uncovers the deep and surprising connections between your political beliefs and the biology of your brain, exposing why some of us are more likely to gravitate towards rigid ideologies than others. She reveals the complex interplay between the psychological, neurobiological and social factors affecting our ideological choices, and carves a hopeful way forward, explaining how we can keep our minds open and free in the face of extreme ideologies. Eye-opening, provocative, and unforgettable, The Ideological Brain is a groundbreaking book that challenges you to resist black-and-white thinking and reassess your closest convictions. 'Lucid, eloquent, timely' ADAM PHILLIPS, author of Missing Out 'Deeply fascinating and beautifully written' JULIA EBNER, author of Going Dark 'One of the most brain-frying books I have read in an incredibly long time.' JOHN BURN-MURDOCH, chief data reporter, Financial Times

How Rigid Beliefs Harm Our Minds & Bodies – And Why It Matters

The Ideological Brain

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

'Ein wegweisender Beitrag zu einem besseren Selbstverständnis der Menschheit.' The New York TimesWarum fühlt es sich oft so an, als würde die Hälfte der Bevölkerung in einem anderen moralischen Universum leben? Warum bedeuten 'Gerechtigkeit' und 'Freiheit' für verschiedene Menschen so unterschiedliche Dinge? Warum geraten wir ständig wegen unserer Weltanschauungen aneinander, selbst wenn wir im Grunde dasselbe wollen?Der Sozialpsychologe Jonathan Haidt zeigt: Die Antwort liegt in unserer Moral - die weit weniger auf Rationalität und Logik gründet als auf Intuition und Sozialtrieb. Moral bringt uns dazu, individuelle Interessen zu überwinden und mit anderen zu kooperieren; zugleich aber macht sie uns blind für die Perspektiven anderer Gruppen. So haben sich im Lauf der Evolution und Geschichte zwischen Gemeinschaften und Kulturen sehr unterschiedliche moralische Intuitionen herausgebildet. Haidt erklärt, wie diese uns sozial binden, aber auch blenden, etwa im politischen Dauerstreit zwischen Progressiven und Konservativen. Sein Buch hilft uns, nicht nur unser individuelles Verhalten besser zu verstehen, sondern auch die gesellschaftlichen Auseinandersetzungen der Gegenwart - und über weltanschauliche Gräben hinweg zueinanderzufinden.

Warum Politik und Weltanschauungen unsere Gesellschaft spalten | Vom Autor des Bestsellers «Generation Angst»

Die Macht der Moral

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

Bayesian Entrepreneurship

Springer Studies in Alternative Economics

Ethical, Spiritual, and Methodological Foundations

Planet Positive Economy

We know that we must change ourselves and the world if we want to survive. So why do we cling to old habits and false certainties instead of embracing change now? In New Beginnings, Stefan Klein delves into the most pressing problems facing our world - from the climate crisis to the rapid development of artificial intelligence - and investigates why individuals and societies often resist necessary changes, despite knowing the risks of inaction. Blending scientific insights with vivid storytelling, Klein unpacks the psychological and social forces that keep us stuck, and identifies what he calls the 'seven illusions about progress' that hinder our ability to adapt. Central to his analysis is the idea that transformation is not only necessary but also achievable, provided we understand the mechanisms of change and embrace a mindset that values adaptability. New Beginnings stands out for its ability to make complex global challenges comprehensible and relatable. With his trademark clarity and optimism, Klein inspires belief that necessary change is not only possible but accessible for a sustainable future.

Why Change Is Hard and How We Can Achieve It

New Beginnings

Rationality, Ethics, and the Art of Decision-Making

Choose Wisely

What if the path to a meaningful life isn't about what happens to you, but how you respond?Learn to master your mindset when it matters most. The Stoic Habit offers a practical pathway to developing the strength of character needed to handle any of life's challenges with wisdom and purpose.For centuries, the greatest minds faced obstacles just like ours. From Marcus Aurelius's Meditations written amid war and plague, to Epictetus's teachings on personal freedom despite being born into slavery, to Musonius Rufus's practical lessons on ethical living--these ancient guides offer profound insights for today's challenges. Their wisdom isn't confined to philosophy classrooms but comes alive in the arena of daily life.This isn't another self-help book filled with quick fixes and empty promises. Instead, it's a practical framework for developing wisdom, mental strength, emotional intelligence, and unshakeable character through daily habits and proven practices.Master the mindset for handling life's most challenging moments: <ul><li>Find lasting calm and resilience through time-tested wisdom.</li><li>Gain clarity and control over your emotions and responses to stress.</li><li>Turn any obstacle into an opportunity for growth and learning.</li><li>Create a life of purpose, deeply aligned with your highest values.</li><li>Build authentic relationships through principled action and trust.</li></ul>Through small, deliberate actions, you'll discover how to build the mental strength and character needed to handle anything life presents.

How to Own Your Choices---Even When It’s Difficult

The Stoic Habit

Managing Chaos is a practical field guide for navigating messy work and modern life with clarity.
When everything feels urgent, reactive, or overwhelming, most advice adds more complexity. This book does the opposite.
Built from real-world experience in creative production, operations, and leadership, Managing Chaos breaks down uncertainty into simple, repeatable systems you can actually use.
Inside you'll find:
¿ clear frameworks for decision-making under pressure
¿ tools to reduce overwhelm and regain control
¿ ways to prioritise what matters (and ignore what doesn't)
¿ practical thinking models for complex environments
¿ short field notes designed for quick reference, not theory
Compact, calm, and direct, this isn't a motivational book - it's a working manual.
Part of the Field Notes series, each volume is designed as a tool you return to whenever things get noisy.
For operators, creatives, founders, and anyone responsible for making things happen in the real world.

A creative's guide for when the only consistency is inconsistency

Managing Chaos

A practical guide for professionals, corporate executives, entrepreneurs, and college students who want to achieve personal success without compromising their morals Whether in our daily work or in our personal life, even the most conscientious people with the best intentions can make ethically questionable decisions. The 5 Questions for Ethical Decisions helps you identify your own ethical “true north” and avoid the costly missteps that can betray your values, damage your relationships, and even end careers. Each of the book’s five chapters begins with a provocative question that illustrates a foundational aspect of ethical practice and explains how to apply these questions to define and uphold your own values. This practical yet robust framework provides a process for ethical decision-making in professional and personal matters that strengthens self-awareness, improves intentionality in decision-making, and enhances the ability to think beyond the moment in a pressure-packed, fast-paced, and rapidly changing world. Drawing on David Miller’s two decades of experience teaching professional responsibility and ethics to a diverse audience, including undergraduate and graduate students, entrepreneurs and young professionals, and senior executives and civic leaders, The 5 Questions for Ethical Decisions offers compelling and inspiring stories of moral courage and success, cautionary tales of ethical compromise and failure, plus end-of-chapter takeaways and exercises to help build your “ethical fitness.”

How to Succeed Without Selling Your Soul

The 5 Questions for Ethical Decisions

PsyConversion®

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