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Philipp Spreer

PsyConversion®

Die Psychologie von Entscheidungen - 131 Behavior Patterns verstehen und erfolgreich im digitalen Vertrieb nutzen

&lt;div&gt;&lt;div&gt;Einleitung.- Grundlagen der Entscheidungsfindung.- Behavior Patterns: Fundamente unserer Entscheidungen.- Behavior Patterns für die Wahrnehmungsphase.- Behavior Patterns für die Entscheidungsfindungsphase.- Behavior Patterns für die Kundenbindungsphase.-&amp;nbsp; Operatives Arbeiten mit Behavior Patterns.&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;/div&gt;

A SHORT COURSE IN LEADERSHIP BASICS. 7 Lessons in Leadership&nbsp;is a quick course in leading people, giving you everything you need to know in just seven short chapters. From inspiring others and building support, to setting priorities, giving direction and making decisions, you'll explore your inner resources and discover your untapped leadership qualities. * Lesson 1: Self-awareness * Lesson 2: Understanding people * Lesson 3: Communication * Lesson 4: Authority and power * Lesson 5: Making decisions * Lesson 6: Connecting and linking * Lesson 7: Vision and inspiration Explore the main themes and ideas in leadership, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in&nbsp;Leadership&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Leading in 7 Steps

7 Lessons in Leadership

This book provides leaders with practical strategies for navigating complexity and finding clear, effective solutions in both their professional and personal lives. It's a results¿driven guide to improving how you think, choose, and lead. Drawing on two decades of real¿world leadership and consulting experience, Chris Ortiz introduces the "Seven Pillars of the Paint It Red Philosophy" - a practical framework designed to help readers avoid common decision¿making traps, eliminate distractions, and drive meaningful outcomes. The Seven Pillars - Overcomplication, The Rake Theory, The Control Bias, The Five Closest People, Stoicism, The Process-People-Product Model, and Minimalism - address the mental, cultural, and structural patterns that often lead to poor choices. Through real¿life stories, behavioral insights, and actionable strategies, Ortiz challenges readers to shift their mindset and strengthen their decision¿making from the inside out. Each chapter helps you build the confidence and focus needed to make better decisions and follow through on them. Whether you're running a business, leading a team, or trying to regain control of your personal direction, this book equips you with the tools to move forward with clarity and purpose.

How to Avoid Common Traps, Eliminate Distractions, and Drive Impactful Outcomes

Making Better Decisions

“Almost Reckless is not just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —Will Guidara, bestselling author of Unreasonable Hospitality Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million business when she realized she was working toward someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead. Today Tibi is more successful than ever, and all on Smilovic's groundbreaking entrepreneurial terms.&nbsp; In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it. With humor and practicality she coaches you in how to determine what success means to you, including: <ul><li>why you don’t have to listen to the data guys</li><li>why you should be a Creative Pragmatist</li><li>why sticking to your principles isn’t incompatible with success</li><li>why work/life balance is bullshit</li></ul> Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives, and anyone who wants a working life that feels aligned with who they truly are.

A Creative and Pragmatic Approach to Taking Risks

Almost Reckless

'Fascinating, insightful, lucidly and entertainingly written' A. C. GRAYLING, author of The History of Philosophy 'Extraordinary, eye-opening, startlingly original' CASS R. SUNSTEIN, co-author of Nudge 'Filled with insightful findings, this book shows that ideological extremism and polarization are not just problems to fret about but puzzles that can be studied and understood' STEVEN PINKER, author of The Better Angels of Our Nature How do our brains shape the ideologies we choose? And could our most cherished beliefs ultimately harm our brains and bodies? In The Ideological Brain, Dr Leor Zmigrod argues that when we believe passionately and extremely in an ideology, it is not only our political opinions that are changed - our entire brain can be transformed too. Drawing on cutting-edge research, Zmigrod reveals how rigid belief systems transform the way we think, act and interact with others, making us less sensitive, less adaptable and less free. Guiding you through innovative experiments, Zmigrod uncovers the deep and surprising connections between your political beliefs and the biology of your brain, exposing why some of us are more likely to gravitate towards rigid ideologies than others. She reveals the complex interplay between the psychological, neurobiological and social factors affecting our ideological choices, and carves a hopeful way forward, explaining how we can keep our minds open and free in the face of extreme ideologies. Eye-opening, provocative, and unforgettable, The Ideological Brain is a groundbreaking book that challenges you to resist black-and-white thinking and reassess your closest convictions. 'Lucid, eloquent, timely' ADAM PHILLIPS, author of Missing Out 'Deeply fascinating and beautifully written' JULIA EBNER, author of Going Dark 'One of the most brain-frying books I have read in an incredibly long time.' JOHN BURN-MURDOCH, chief data reporter, Financial Times

How Rigid Beliefs Harm Our Minds & Bodies – And Why It Matters

The Ideological Brain

A groundbreaking bridge between traditional financial theories and emerging interdisciplinary approaches, offering a unique perspective on finance in these uncertain times. From a seasoned expert in finance, behavioral finance, complexity science, and quantum finance. Adaptive Finance is a forward-looking exploration of the evolving world of finance, addressing the most pressing challenges and emerging trends facing financial markets today. It examines how traditional economic and financial models, long dominant in the field, are being redefined by advancements in behavioral science, mathematics, and technology. Financial professionals and academics must confront risks and dynamics that established theories often fail to capture in an era marked by complexity, technological disruption, and global uncertainty. This book provides the intellectual foundation needed to tackle these challenges. The chapters span a wide range of topics—from behavioral finance and causal models to quantum finance and innovations in financial systems—offering a comprehensive view of the forces reshaping finance. The book begins with well-established frameworks and progressively explores cutting-edge concepts, guiding readers through the transformation of financial theory and practice. Each chapter stands on its own, making the book suitable for both comprehensive study and selective reading. The authors present a timely perspective on how finance must adapt to a more complex and dynamic world.

Embracing Uncertainty and Complexity

Adaptive Finance

PRAISE FOR MARKETING 7.0 "Legendary for his insight and foresight, Philip Kotler, with his long-time co-authors Hermawan Kartajaya and Iwan Setiawan, take the next step in their leading-edge marketing series. Building on advances in social media, AI and immersive technology from their previous three editions, Marketing 7.0 creatively applies cognitive science concepts and theories to show how marketers can navigate gateways to the human mind to design more personal, relevant and influential marketing." -KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College "Marketing 7.0 by Philip Kotler is a visionary guide that captures the next evolution of marketing in the age of AI, sustainability, and humanity. This book is an essential read for anyone who wants to understand where marketing is headed and how to stay ahead of the curve." -HERMANN SIMON, Founder and Honorary Chairman, Simon-Kucher "Marketing 7.0 unites technology and human insight, illustrating how marketing has evolved from products and data to the exploration of the depths of the human mind. By integrating AI, immersive technology, and cognitive science, Philip Kotler redefines marketing as a discipline that goes beyond understanding customers and connects with their thoughts, emotions, and experiences." -ALEXANDER CHERNEV, Professor of Marketing, Kellogg School of Management, Northwestern University

A Guide for Thinking Marketers in the Age of AI

Marketing 7.0

Dieses Progressbook ist als begleitendes Notiz- und Arbeitsbuch konzipiert. Es bietet Raum für regelmäßige Einträge, kurze Beobachtungen und persönliche Markierungen im Alltag. Im Mittelpunkt steht nicht das Lesen, sondern das fortlaufende Festhalten von Eindrücken, Wiederholungen und kleinen Veränderungen über einen längeren Zeitraum. Das Buch richtet sich an Menschen, die ihren Umgang mit Gewohnheiten bewusst reflektieren und Entwicklungen dokumentieren möchten. Es kann eigenständig genutzt werden oder ergänzend zu "Besser Nüchtern - A Roadbook" desselben Autors.

A Progressbook

Besser Nüchtern

A practical guide for professionals, corporate executives, entrepreneurs, and college students who want to achieve personal success without compromising their morals Whether in our daily work or in our personal life, even the most conscientious people with the best intentions can make ethically questionable decisions. The 5 Questions for Ethical Decisions helps you identify your own ethical “true north” and avoid the costly missteps that can betray your values, damage your relationships, and even end careers. Each of the book’s five chapters begins with a provocative question that illustrates a foundational aspect of ethical practice and explains how to apply these questions to define and uphold your own values. This practical yet robust framework provides a process for ethical decision-making in professional and personal matters that strengthens self-awareness, improves intentionality in decision-making, and enhances the ability to think beyond the moment in a pressure-packed, fast-paced, and rapidly changing world. Drawing on David Miller’s two decades of experience teaching professional responsibility and ethics to a diverse audience, including undergraduate and graduate students, entrepreneurs and young professionals, and senior executives and civic leaders, The 5 Questions for Ethical Decisions offers compelling and inspiring stories of moral courage and success, cautionary tales of ethical compromise and failure, plus end-of-chapter takeaways and exercises to help build your “ethical fitness.”

How to Succeed Without Selling Your Soul

The 5 Questions for Ethical Decisions

The Nine Golden Rules for CX Success

From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and SpaceX to meteoric success. Jon McNeill had already founded and sold six startups when Sheryl Sandberg introduced him to Elon Musk, who was looking for help at Tesla. McNeill was steeped in the lean principles that had made Toyota a global powerhouse—principles focused on achieving efficiency and optimization by incrementally improving existing systems and processes. What he learned from Elon at Tesla was its antithesis, an approach that required radical rethinking to explode the status quo, attack complexity, and set seemingly unrealistic goals. Elon called this five-step framework “The Algorithm.”&nbsp; <ol><li>&nbsp;<ul><li>Question every requirement.</li></ul><ul><li>Delete every possible step in the process.&nbsp;</li></ul><ul><li>Simplify and optimize.&nbsp;</li></ul><ul><li>Accelerate cycle time.&nbsp;</li></ul><ul><li>Automate.&nbsp;</li></ul></li></ol>In this book, McNeill details this tremendously powerful set of tools, which brought Tesla from a production crisis that threatened to derail it to a period of hypergrowth. During his tenure, revenue boomed from $2B to $20B in just 30 months. Since his departure from Tesla, McNeill has used The Algorithm in every enterprise he has worked with to supercharge speed, efficiency, innovation, and growth. Featuring case studies from Tesla and SpaceX, as well as from Lululemon, GM, and companies of various sizes across industries, he reveals how any business can do the same and achieve the unimaginable.

The Hypergrowth Formula That Transformed Tesla, Lululemon, General Motors, and SpaceX

The Algorithm

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

Bayesian Entrepreneurship

PsyConversion®

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