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Project Marketing
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Project Marketing

A Practical Approach
Livre (broché)env. 66.00 CHF
livrable dans env. 10-20 jours

This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.

décembre 2022, env. 104 pages, Anglais
Taylor and Francis
978-0-367-35091-8

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