Profiting from Uncertainty
A revolutionary approach to strategic planning shows managers not only how to prepare for the unknown but how to profit from it. Schoemaker--an authority on strategic decision-making--takes a comprehensive approach that moves from external scenarios to key success factors to real options to implementation.
octobre 2016, env. 304 pages, Anglais
Simon & Schuster N.Y.
978-1-5011-6175-9
Simon & Schuster N.Y.
978-1-5011-6175-9