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Practical Applications of Self-Service
Technologies Across Industries

Practical Applications of Self-Service Technologies Across Industries

A BRAND NEW EDITION WITH AN UPDATED FOREWORD THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE Why do some products capture our attention while others fade into obscurity? What makes us check our phones, open an app, or scroll a feed without even thinking? Is there a repeatable pattern behind how technology hooks us? In Hooked, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love. Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits. 'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits' Steven Bartlett, Diary of a CEO 'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly; Mark Manson, Solved Podcast 'Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal's work helps us understand' Ali Abdaal, Deep Dive Podcast 'In Hooked, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever' Jim O'Shaughnessy, Infinite Loops Podcast

How to Build Habit-Forming Products

Hooked

This book is a must-read for any aspiring IP lawyer... it is a useful manual with accurate and current information, as and when you need it - The Law Society Gazette Provides up-to-date coverage and analysis of the intellectual property laws applicable to all forms of computer software, placing the law in the context of computer use, examining copyright, database rights, patents, trade marks, design rights and the law of confidence. Updates to the 8th edition include: - a new chapter on Intellectual Property and AI - a number of cases on FRAND licensing in relation to telecommunications standards technologies, including Unwired Planet v Huawei - the effects of Brexit on intellectual property regulations - developments in the EU, US and other jurisdictions Information Technology and Intellectual Property Law can either be read from cover to cover as a thorough introduction to the subjects addressed or be used as a very useful starting point for a specialist practitioner faced with a particular problem on a particular case. With this in mind, this book is an essential addition to any IT and IP practitioner's bookshelf, as well as a useful textbook for non-specialists, advanced undergraduates and taught in postgraduate IT and IP courses. This title is also available as part of Bloomsbury Professional's IP &amp; IT online service.

Bainbridge on Information Technology and Intellectual Property Law

Precarious Futures
 &nbsp;explores the evolving and emerging relationship between crime and technology in an increasingly complex and interconnected world, along with its implications for new perceptions of crime and deviance. It evaluates the rise of the World Wide Web and the model of cybercrime, questions whether existing criminological thought offers relevance and efficacy in current circumstances, conditions and future predictions, and revisits the concept of Relative Deprivation and&nbsp;the underpinning social psychological and socio-political foundations of it. It argues that&nbsp;Relative Deprivation&nbsp;allied to post-industrial precarity provides a central platform for understanding crime and deviance in a hyper-connected and hyper-commercial neoliberal world.&nbsp;The book develops to explore current criminological and security conceptions of artificial intelligence, big data, crime and social control, as well as hacktivism, and how opportunities for crime have become ‘democratised’ and expanded through the Web. Drawing&nbsp;on empirical data, theoretical narratives and a review of the state of crime now and in a speculative near future, Hamerton and Webber discuss some potential directions for a new transdisciplinary critical criminology.&nbsp;
 Precarious Futures
 &nbsp;speaks to&nbsp;criminologists, sociologists and social theory scholars and students, as well as academics and professionals in associated technological fields such as cyber-security, computer science and web science.
 Christopher Hamerton
 &nbsp;is&nbsp;Deputy Director of the Institute of Criminal Justice Research at the&nbsp;University of Southampton, UK.
 Craig Webber
 &nbsp;is&nbsp;Head of the Department of Sociology, Social Policy and Criminology at the&nbsp;University of Southampton, UK.

Crime, Technology and the Web

Precarious Futures

Humanity's most spectacular era yet is increasingly within reach.So why are we doing everything we can to hold it back?The bestselling author of The Rational Optimist delivers a daring vision of the future - one that is potentially dazzling, but only if we stop sleepwalking into self-inflicted decline.We're on the brink of a truly spectacular explosion of productivity and prosperity, argues Matt Ridley, thanks to a combination of artificial intelligence, material science and genomic knowledge that is unprecedented in its scope and implications. With characteristic wit and ferocity, he confronts the irrational pessimism that dominates public discourse and examines the bureaucratic bloat, regulatory overreach, ideological superstition and crony capitalism that stand in the way.Optimistic in conclusion but unsparing in its analysis, The Flourishing is a rousing call to achieve and innovate by refusing to settle for a merely adequate future when a magnificent one is within reach.

The Rational Pessimist

A groundbreaking new framework for business leaders and policymakers In Passionomics, Raja Rajamannar introduces an original intellectual framework that equips CEOs, CMOs, strategists, boards, and policymakers with a new lens for driving growth, innovation, and enduring customer loyalty. Where behavioral economics examines how individuals make decisions, Passionomics reveals how collective passion - the synchronized intensity of millions of people acting in concert - moves markets, reshapes industries, and creates extraordinary value for the organizations and institutions that learn to harness it. Rajamannar makes the case through vivid, real-world phenomena every leader recognizes but few have truly decoded: the economic waves generated by a Taylor Swift tour, the industry-wide momentum of Formula 1, the societal mobilization of the FIFA World Cup and the Olympic Games. These are not anecdotes. They are windows into a dynamic that, once understood, becomes a deliberate strategic advantage - one that transforms how companies build brands, design products, earn loyalty, and compete, and how policymakers shape economies, cities, and public life. Business leaders and policymakers will discover: <ul> <li>A new strategic framework - Passionomics - that explains how collective intensity operates as a distinct and powerful dynamic separate from individual behavior</li> <li>Why passion is a renewable source of innovation, loyalty, and growth - and why the organizations and institutions that ignore it are leaving extraordinary value on the table</li> <li>How to recognize, cultivate, and harness collective passion inside organizations, brands, entire categories, and public institutions</li> <li>Case studies from sports, entertainment, culture, and commerce that reveal the architecture of passion-driven growth</li> <li>A practical lens for boards, CEOs, CMOs, senior leaders, and policymakers who want to move beyond conventional playbooks and unlock step-change performance</li> </ul> Passionomics is essential reading for business leaders and policymakers who sense that something critical is missing from the standard strategic toolkit - and who want a rigorous, original framework for building companies, brands, institutions, and economies that win in ways others cannot replicate.

The Most Overlooked Phenomenon in Business and How to Harness It

Passionomics

AI and Constitutional Law in Europe

Democracy in the Age of Disinformation

Hart Studies in Comparative Public Law

Theory, Practice and Problems

Automation in Governance

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

Zum Werk
Mittels Smart Contracts können sich Verträge selbst ausführen und teilweise autonom agieren. Die Vertragsparteien werden dadurch in die Lage versetzt, die Erfüllung und Durchsetzung von Verpflichtungen durch Code zu automatisieren und damit eine bessere Einhaltung der Verträge zu gewährleisten.
Praktische Anwendungsfälle von Smart Contracts gibt es u.a. bereits in der Versicherungs- sowie Finanzdienstleistungsbranche. Dieses Handbuch enthält fundierte Beiträge aus der Informatik und der Wirtschaft mit Praxisbeispielen. Der Schwerpunkt liegt jedoch auf der rechtlichen Bewertung.

Vorteile auf einen Blickhoch technisiertes Thema für Juristinnen und Juristen verständlich aufbereitetPraxisbeispieleverstärkte Berücksichtigung von dezentralisierten FinanzdienstleistungenZur Neuauflage
Die Neuauflage berücksichtigt verstärkt das immer wichtiger werdende Thema der dezentralisierten Finanzdienstleistungen (Decentralized Finance, DeFi) und geht auch auf Nonfungible Token (NFT), Lending, Decentralized Exchange (DEX) und Yield ein. Einbezogen wird dabei auch die Verordnung über Märkte für Kryptowerte (MiCA-VO).

Zielgruppe
Für Rechtsanwaltschaft, Richterschaft und Rechtsabteilungen in Unternehmen.

NFT, Lending, DEX, Yield

Rechtshandbuch Smart Contracts und Decentralized Finance

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

How Corporations Built Our Choices and Sold Our Freedom

Choose Your Captivity

Mastering Business Analytics

Data Analytics for Strategic Decisions explores how businesses can harness the power of data, technology, and analytics to make strategic decisions that drive growth and innovation. It provides a comprehensive guide to integrating business strategy with data-driven methodologies, offering practical tools and insights for modern organizations.Readers will gain a deep understanding of how to transform data into actionable insights, improving decision-making across marketing, finance, operations, and strategy. The book combines theoretical foundations with real-world applications, including case studies, datasets, and practical exercises. It also addresses emerging topics like AI, predictive analytics, and data governance, ensuring readers are equipped with cutting-edge knowledge and skills.This book is designed for undergraduate and master's students in Business Administration, Business Analytics, and Digital Transformation, as well as professionals seeking to enhance their data-driven decision-making capabilities. It is ideal for courses in Business Analytics, Data Analytics for Business, Business Intelligence, and Digital Transformation.The book includes supplementary materials such as datasets for practical exercises, case studies, and discussion questions, making it suitable for both classroom and online learning environments.

Fundamentals of Business Technology and AI Integration

Data Analytics for Strategic Decisions

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Scaling AI Across Your Organization

From AI Users to Solution Builders

Practical Applications of Self-Service Technologies Across Industries

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