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Busche L: Powering Content

Powering Content

Building a Nonstop Content Marketing Machine

Eminent political economists Ian Budge and Paul Whiteley make a forceful case for bringing the state back into economic planning for better economic and political outcomes. They do so primarily by calling attention to the shortcomings of axiomatic, neoclassical economic theorizing, which makes normative assumptions about how economic actors ought to behave without considering how they actually behave thanks largely to the influence of advertisers and politicians. Revisiting Adam Smith with this in mind, Budge and Whiteley offer original, alternative understandings of individual and collective decision-making; the difference between national economies and "the economy"; the state's role in the provision of public goods; the state's role in dealing with risks, uncertainties, and externalities such as climate change; and the very notion of "supply and demand," which they reconceive as supply-then-demand. The end result is a more robust explanatory model of economics coupled with a normative case for the governance of public goods and markets. All this adds up to a major intervention into the question of how societies organize the extraction and allocation of resources to meet the needs of their constituents.

A Political Theory of Economies and Markets

Public Supply and Demand

Understand how artificial intelligence is transforming marketing strategy and practice. Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. This textbook includes: - Clear explanations of foundational marketing principles applied through AI - Structured ethical debates and critical thinking activities in every chapter - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes - Additional online resources to encourage ongoing learning of new developments and debates in AI Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Series on Innovation and Knowledge Management

Communication And Knowledge Transfer: Theories And Cases In Journalism, Public Relations And Advertising

A New Approach to Technology Leadership

The Real CIO

Leadership isn't a gift bestowed on a fortunate few. It's a set of skills that can be learned, strengthened, and refined over time. Yet most leadership development fails. People attend workshops, read books, receive coaching, and return to work inspired—only to find themselves repeating the same behaviors under pressure. Lasting leadership growth requires more than good advice. Drawing on nearly two decades as a clinical psychologist, executive coach, and founder of a global leadership consulting firm, Jonathan Kirschner offers a fresh perspective on one of business's oldest questions: How does someone become a great leader? Combining behavioral science, executive coaching, organizational psychology, and practical experience with thousands of leaders across hundreds of organizations, Leadership Actualization presents a comprehensive framework for developing leadership from the inside out. Along the way, readers will discover why leadership is learnable and how sustained behavioral change becomes possible. Whether you're an emerging manager, an experienced executive, an entrepreneur, or an executive coach, this book provides a practical roadmap for developing the capabilities required to lead yourself, influence others, and guide organizations through complexity and change.

The Psychology of Becoming a Great Leader

Leadership Actualization

Every morning, Craig Wahl walks his dog Winston through quiet, tree-lined streets, and every morning, Winston stops, sniffs, backtracks, and finds his own way forward. It is not a straight line. Neither is leadership.The Walk: Leadership When There Is No Finish Line delivers the unpolished truth: Leadership is an endless, messy, and grueling walk where clarity runs out and pressure stays high. Drawing on his own experience navigating bankruptcies and IP lawsuits and scaling a team from eight to nearly three hundred employees, Wahl maps the terrain leaders actually walk: trust rebuilt daily, accountability nobody wants to own, and the quiet endurance required to keep showing up.The Walk bypasses academic theory to address what most leadership guides skip: toxicity without villains, high-performer alignment, and the discomfort of leading outside the room. Through practical tools like the "Failure Audit" and the "Toxicity Response Ladder," executives learn to turn reflection into action."Leadership doesn’t break people because they don’t care enough. It breaks them because they care deeply and no one prepared them for the cost of that care."When corporate doors chain shut and proximity no longer guarantees alignment, only one question remains: What will a leader be remembered for? Step onto the pavement and discover how to keep walking.

Leadership When There Is No Finish Line

The Walk

An indispensable guide to dealing with disasters from one of today's foremost thinkers in crisis management, now updated with a new afterword "In a world marred by preventable miscalculation, Juliette Kayyem's The Devil Never Sleeps provides a playbook for making it out alive." -The New Yorker The future may be unpredictable, but nowadays, disasters are not. We live in a time of consistent catastrophe, where things more often go wrong than right. So why do we still fumble when crisis strikes? In The Devil Never Sleeps, Juliette Kayyem outlines a radical new way to prepare for disasters. Traditional principles of crisis management, focused on preventing disasters, are no longer viable. We need a forward-thinking approach that allows us to respond, recover, and build more resilience when crisis occurs. Drawing on her experience in national security and assessing real-life examples-from natural disasters like the California wildfires to human-made ones like airplane collisions-Kayyem identifies common lessons that can be implemented now to limit harm in the future. The Devil Never Sleeps is an essential guide for developing strategies that actually work in the face of perpetual catastrophe.

Learning to Live in an Age of Disasters

The Devil Never Sleeps

The Leadership Shift That Turns Success Into Significance Many business owners build something successful and still feel stuck, working in the business instead of on it, chasing quarterly numbers that never quite satisfy. Applied Purpose offers a different way forward. Drawing on more than a decade in the C-suite of a company that grew tenfold, Patrick Brensinger lays out the Arena Leadership Model, a practical progression from performance-driven pressure to purpose-driven impact. Inside, you will learn how to: <ul> <li>Lead people as humans to develop rather than resources to optimize</li> <li>Move from a closed-fist posture of control to an open-hand posture of growth</li> <li>Build operating rhythms that let a company scale without burning out its leaders</li> <li>Close the trust gap that quietly undermines teams and build high work engagement</li> <li>Redefine success around the living legacy they want to leave</li> </ul> Applied Purpose is not about hype or quick fixes. It is about building deliberately. For the leader who knows their work can mean more, this book offers a real path forward.

How Growth-Minded Leaders Turn Strategy and Meaning Into High-Impact Results

Applied Purpose

Master the corporate finance concepts, skills, and technological applications that are most critical for your success in today's workplace with Ehrhardt/Brigham/McDonald's "Corporate Finance: A Focused Approach," 9th Edition. This updated edition's streamlined approach delivers in-depth coverage of key topics tailored to the needs of M.B.A. students like yourself. Engage with real-world examples that show you how to maximize a firm's value in the modern marketplace, while exploring the latest financial developments. Hands-on applications and step-by-step instructions help you master features and functions in Excel. Each chapter also guides you through responsible and effective AI use, explaining how you can utilize AI tools to understand core concepts, perform financial modeling, and create financial tools and graphics. Interactive activities, multimedia content, and assessments in Cengage's learning platform, MindTap, help prepare you for what's next.

A Focused Approach

Corporate Finance: A Focused Approach

A New Science of Sports Prediction

The Relevance Edge

Creating Success series

Whatever stage you're at in your career, you could find yourself in a mentoring role. How to Mentor is your practical guide to building effective, meaningful mentoring relationships at work. Learn how to build trust, listen with empathy and give feedback that supports real development. From structuring conversations to using AI to enhance your meetings, this book shows you how to support your mentee while strengthening your own skills. Written by leadership expert Mike Clayton, this accessible guide is packed with practical advice and proven techniques you can apply straight away. With How to Mentor, you'll feel more confident guiding others, sharing your expertise and making a lasting impact on the next generation of talent.

Build Relationships that Challenge and Guide

How to Mentor

What if the future isn't built by tearing down, but by mending what already exists?In Kintsugi: Fostering Innovation in Business Through Creative Integration, the ancient Japanese art of repairing broken pottery with gold becomes a powerful lens for rethinking growth. Instead of hiding cracks, Kintsugi highlights them by transforming fractures into strength. This book argues that the most enduring innovations today follow the same logic: not replacement, but reintegration.Across Asia and beyond, companies like Grab, Gojek, Taobao Villages, CARSOME, and Tata 1mg are creatively stitching legacy systems together. By connecting fragmented ecosystems--drivers, merchants, communities, the digital platforms--they reveal a new model of value creation rooted in community, trust, and context.The future will not belong to those who destroy the past faster. It will belong to those who know how to mend it.

Fostering Innovation in Business Through Creative Integration

Kintsugi

Powering Content

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