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MATTIE NOTTAGE, INC

Nottage M: Powered for Success

Powered for Success

How to Win Intentionally

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

The Hands-On Guide to Evaluating, Choosing, and Launching Your Franchise

The Franchise Toolbox

Confident Series

Make better decisions online, recognize risk sooner and protect yourself from common cyber threats. In today's connected world, cybersecurity depends as much on everyday behavior as on technology.From passwords and data to emails and online requests, small choices can have serious security consequences. Yet cybersecurity is often treated as a technical issue, leaving people unsure what really makes a difference. In Confident Cyber Security, cybersecurity expert Jessica Barker, bestselling author of Hacked, explains why security is everyone's responsibility and how informed actions can dramatically reduce risk.This fully updated third edition shows how attacks really work, how people are targeted and manipulated and how simple steps can prevent serious harm. Considering real-world examples, from Taylor Swift to Marks &amp; Spencer, and written for anyone who needs to work confidently with digital security, it offers a clear, practical guide to spotting threats and taking responsibility for safer ways of using technology, without technical knowledge or specialist training.About the Confident series... The Confident books are the perfect guides to the key digital skills required in the modern workplace, allowing you to stay fluent without getting bogged down in the detail.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

Turn your passion into a legally sound force for good. You have a cause you feel passionate about, and you are ready to start a nonprofit to pursue your mission. But navigating the maze of legal paperwork and tax regulations can feel overwhelming. Nolo's How to Form a 501(c)(3) Nonprofit delivers the ultimate, step-by-step roadmap to get your organization off the ground legally, safely, and efficiently in its crucial first year. This comprehensive yet concise guide cuts through the legalese to show you exactly how to structure your nonprofit, secure tax-exempt status, and stay compliant. This book guides you through every critical legal and tax step, including how to: <ul> <li>Incorporate your nonprofit by successfully filing articles of incorporation and adopting clear bylaws.</li> <li>Apply for 501(c)(3) status using IRS Form 1023 or the streamlined Form 1023-EZ.</li> <li>Develop essential policies, including conflict of interest guidelines, fundraising rules, and more.</li> <li>Establish good governance by effectively working with a board, conducting meetings, and properly documenting corporate decisions.</li> <li>Maintain compliance with the necessary IRS and state tax and corporate filings to protect your exempt status.</li> </ul> Includes Downloadable Forms &amp; Online Resources: Don't reinvent the wheel. Gain access to vital start-up forms, templates, and up-to-date online resources to fast-track your launch.

A Legal and Tax Roadmap for Your Organization's First Year

How to Form a 501(c)(3) Nonprofit

The Feral MBA

What if the key to success in a world of constant change was never really grit, or persistence - but curiosity? The modern era asks us to optimise ourselves into corners and build lives that run predictably while we stall inside. And the very blueprint we've been handed for success - one of relentless specialization - is not only incomplete, but completely counterproductive to a fulfilling life.Fusing groundbreaking research, elite business insights, and thrilling studies of history's greatest polymaths, Harvard educator Dr. T. Alexander Puutio uncovers the simple truth behind resilient, fulfilling lives: they're built in loops, not ladders.From Leonardo da Vinci to Steve Jobs, the people who shape the future don't follow straight lines - they explore widely, quit strategically, and stay flexible enough to keep becoming someone new.In a world that breaks ladders as fast as you can climb them, the code of curiosity offers a powerful model for thriving in uncertainty. Exploiting a loop of exploration, feedback and reinvention, curiosity is a force that supercharges our brain's capacity to learn and innovate. Those who can harness the cycle unlock not just a serious strategic edge, but a better way to cultivate a meaningful life.A joyful book that speaks to the meaning vacuum of modern life, The Curiosity Code upends the traditional pillars of self-development. Instead, it offers a bold, practical blueprint for navigating change, reclaiming agency, and building a life that evolves as fast as the world around you.

The Hidden Advantage of Curiosity in a World of Constant Change

The Curiosity Code

Now in paperback! Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast. "In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in community building and business growth." - Gabby Bernstein, #1 New York Times best-selling author of The Universe Has Your Back What if you could stop chasing one-off sales and build a business that pays you consistently, month after month? In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how to create a thriving membership business that doesn't just bring in revenue-but does so predictably, allowing you to focus on what truly matters to you. Drawing on nearly two decades of membership experience, Stu shares: · Three telltale signs that you have a perfect market for a membership site · How to effortlessly attract new members-even if you don't like to "sell" · Why closing your doors will lead to faster and more explosive growth in your membership · A simple blueprint for creating irresistible content that keeps your members coming back for more · What to do in the first 30 days to triple the lifetime value of your members Predictable Profits is packed with real-life success stories, actionable insights, and all the inspiration you need to create financial stability, positive impact, and ultimate freedom. Turn what you already know, love, and do into a thriving online business.

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

'Almost Reckless isn't just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.' Will Guidara, bestselling author of Unreasonable Hospitality Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million dollar business when she realized she was working towards someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead. Today Tibi is more successful than ever, and all on Smilovic's groundbreaking entrepreneurial terms.In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it. With humour and practicality she coaches you in how to determine what success means to you, including:<ul><li>why you don't have to listen to the data guys</li><li>why you should be a Creative Pragmatist</li><li>why sticking to your principles isn't incompatible with success</li></ul><ul><li>why work/life balance is bullshit</li></ul> Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives and for anyone who wants a working life that feels aligned with who they truly are.

A Creative and Pragmatic Approach to Taking Risks

Almost Reckless

Entrepreneurs like Booker T. Washington and Madam C.J. Walker are familiar figures in the history of Black business. But from the hopeful dawn of emancipation to the crucible of Jim Crow, from rural Mound Bayou, Mississippi, to the bustling blocks of Harlem, many others built extraordinary businesses in pursuit of prosperity and freedom. Nevertheless, their efforts to pursue the American Dream were steadily undermined by people intent on profiting on their innovations and reining in their opportunities. Award-winning historian Shennette Garrett-Scott reveals the everyday genius of the people who refused to accept exclusion as identity: former slaves turned cotton mill owners, washerwomen turned financiers, and self-taught visionaries who built banks, real estate empires, and grocery store chains. Their successes were real, but ventures that promised economic independence often provoked backlash as white elites, politicians, and vigilantes tried to contain Black success. Even the boldest dreams often buckled under the combined weight of limited resources and state obstruction.A daring tale, lyrically told, The Business of Freedom reveals the history, strengths, and weaknesses of Black capitalism as a strategy for both individual and collective empowerment and shows why free enterprise alone could never deliver the freedom its champions promised.

The Golden Age of Black Capitalism

The Business of Freedom

Life has become an endless series of contracts--this is the manual. There's no reason to risk your hard-earned money signing a contract you don't understand. With Contracts: The Essential Business Desk Reference, you get easy-to-understand explanations for every common contract term. In no time, you'll grasp mysterious concepts like "force majeur," "indemnity," and "time is of the essence." Contracts: The Essential Business Desk Reference is more than just an A-Z explanation of over 300 terms. It also includes: <ul> <li>common negotiating strategies </li><li>examples of contract provisions </li><li>sample contract clauses and entire contracts </li><li>examples of illegal and dangerous contract clauses </li><li>what to expect if you or the other side breaks a contract </li><li>up-to-date explanations of electronic contracts, and </li><li>tips on amending and modifying agreements. </li></ul> Whether you're starting a business, signing a lease, hiring a new employee or independent contractor, licensing a concept, selling a boat, or contracting for a new fireplace, Contracts: The Essential Business Desk Reference can help. A must-have for small business owners, entrepreneurs, lawyers, and law students--and anyone else whose success is built around understanding and negotiating agreements.

The Essential Business Desk Reference

Contracts

Are you ready to turn your brand into a market-dominating powerhouse? In&nbsp;The Franchise Unicorn, two leading franchise voices dismantle the outdated myths of the franchise world to reveal the blueprint for modern, hyper-growth success. Drawing on their experience as the masterminds behind over $3 billion in generated value, the authors guide you through the intersection of franchising and venture capital - the ultimate "secret sauce" for building businesses that don't just expand, but transcend their industries to achieve global scale and unicorn status. This is not a manual for the status quo; it is a strategic manifesto for the brave dreamer. Whether you are a founder looking to cash out in a big way or to capture generational wealth, or an investor seeking the next big opportunity, this book provides the practical, no-nonsense tools needed to design a system that survives the relentless filters of time and the market. Stop chasing growth for the sake of growth and learn how to master the art of the deal, leverage smart capital, and build a business of consistency and purpose that is truly designed to last.

How brands can be built to scale, dominate and attract capital

The Franchise Unicorn

In 2002, John Maraganore left the leadership of an established biotech company with an ambition many thought implausible. Small RNA molecules had been found to stop cells making specific proteins by destroying messenger RNAs. It was one of biology's most exciting recent discoveries. But it seemed unlikely that this RNA interference (RNAi) could ever be applied therapeutically. The molecules were hard to work with and there was no technology for delivering them where they would be needed. Skeptics were plentiful and success unlikely. Nevertheless, Maraganore joined a group of visionary scientists in Cambridge MA to become the founding CEO of Alnylam Pharmaceuticals, intent on creating RNAi-based medicines. The Importance of Being Unreasonable is Maraganore's inside account of the two-decade pursuit of an unproven idea and its culmination in creating an entirely new class of medicines capable of silencing disease-causing genes. Along the way, Alnylam faced seemingly intractable scientific problems in chemistry and drug delivery as well as huge challenges in clinical development, financing, and commercialization. Maraganore describes exhilarating breakthroughs and devastating failures, fierce competitors and indispensable collaborators, and bold strategic bets and times of peril for the company's survival. Yet the conviction that transformative science demanded rigorous evidence as well as the willingness to flout conventional wisdom resulted in the development and global deployment of five RNAi-based therapeutics before Maraganore stepped down in 2021. Part scientific adventure, part company-building story, and part reflection on scientific leadership, this book offers a rare view of the biotechnology industry from the inside. Maraganore shows how company culture, resilience, calculated risk, and an unwavering focus on patients can turn scientific possibilities into medicines, and how progress often depends on people unreasonable enough to persist when others say it cannot be done.

The Importance of Being Unreasonable: Building a Company on the Frontiers of Science and Medicine

Powered for Success

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