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Catalogue complet

Porsche Outlaws

Ross M: Porsche Outlaws

Die Stars der Restomod-Szene

This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer dynamics, and the growing importance of privacy and ethical responsibility. It connects classical consumer behavior theories with emerging practices shaped by digitalization. The chapters extend that tradition by offering theoretical and empirical insights for academics, practitioners, and policymakers who wish to understand how consumer behavior evolves within dynamic digital marketplaces. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised Mudra Institute of Communications, Ahmedabad, India.&nbsp;
&nbsp;


Varsha Jain, Professor of Marketing, ESSCA France, is Deputy Editor of the Journal of Consumer Behaviour and Associate Editor at three “A” journals. She has received awards, chaired global conferences, and published over 145 papers including leading A* and A journals.
&nbsp;


Githa Heggde, Dean at MICA, holds a Ph.D. in Management from Bharathiar University. With over 30 years of academic, consulting, and industry experience, she has led top business schools, guided institutional turnarounds, contributed to government initiatives, consulted corporates, and published research and books in marketing and supply chain management.
&nbsp;
Russel Belk's research explores the meanings of possessions, collecting, gift-giving, sharing, and materialism. His work is often cultural, visual, qualitative, and interpretive. By examining how possessions hold meaning after acquisition and how cultures view consumption, he believes we gain deeper insights into how people define themselves through what they desire, own, and use.
&nbsp;
George Spais is an adjunct faculty member at the Hellenic Open University. His expertise includes promotion management, digital marketing, and marketing education. His research is widely published in scholarly journals of marketing, and he worked extensively as marketing consultant and serves as editor for several major marketing journals.

Insights into Consumer Decisions, Social Influence, and Responsible Marketing

Marketing in the Digital Age

Das 24h-Rennen in Le Mans ist das größte und wichtigste Langstreckenrennen der Welt. Im Juni 2023 feiert der Klassiker sein 100-jähriges Bestehen, was bereits für sich genommen ein Sonderheft wert wäre. Aus diesem Grund lanciert die Motor Presse Stuttgart unter dem Label ihrer drei Topmarken auto motor und sport, sport auto und Motorsport aktuell ein Sonderheft, in dem alle wichtigen Aspekte des Rennens und seine Historie aufgearbeitet werden.

auto motor sport Edition - Le Mans

11 Ansätze für eine nachhaltige Arbeitgebermarke – mit Impulsen und Praxisbeispielen

Employer Branding im öffentlichen Sektor

Nichts treibt Werbetreibende und deren Auftraggebenden mehr um als die Frage: Was bringt meine Werbung eigentlich?
Die im vorliegenden Buch versammelten Cases stehen für die nachweislich erfolgreichsten Kampagnen des Jahres und liefern somit anschaulich Antworten auf die Frage nach der höchstmöglichen Marketing-Effektivität - sowohl für viele Kommunikationsanlässe als auch mit Blick auf unterschiedliche Branchen.
In diesem Buch finden Marketers und Kommunikationsagenturen
¿ Statements von führenden CMOs und Marketingexpert:innen zu Herausforderungen, Trends und Strategien rund um Marketing-Effektivität,
¿ Effectiveness Guidelines, mit denen Kampagnen von Anfang an mit Blick auf Wirksamkeit geplant werden können,
¿ viele Branchen-Insights 
¿ und zahlreiche aktuelle mit dem Effie Award ausgezeichnete Business Cases.

Menschen aus der Praxis und der Wissenschaft geben zudem wertvolle Infos und Werkzeuge zum Thema Marken-Effektivität an die Hand.

Die erfolgreichsten Kampagnen des Jahres – Edition 2026 (Effie Awards)

Unlocking Marketing Genius

Palgrave Studies in Practice: Global Fashion Brand Management

This book critically explores the gendered dynamics within the fashion world, focusing on the intersection of gender, identity, labor practices, media representation, and consumer experiences. It addresses how the fashion industry, long celebrated as a hub of creative expression, also grapples with deep-seated issues, related to gender inequality.The chapters in this volume investigate critical areas such as gender representation in advertising and media, the role of women in leadership, and the exploitation of labor, particularly within a non-western perspective. The discussion also extends to LGBTQ+ representation, body diversity, ethical practices, and gender biases in fashion entrepreneurship. By focusing on both iconic brands and less-renowned players, the book seeks to understand how gendered identities are constructed, maintained, or challenged within the context of fashion.In examining gender through multiple lenses—such as leadership, consumer experience, and advocacy—this book aims to empower both industry professionals and scholars to rethink the roles that fashion can play in advancing gender equality. It emphasizes the importance of moving beyond tokenism towards genuinely inclusive practices, encouraging readers to leverage the influence of fashion to create positive social change.Stefania Masè
 is Associate Professor at Ipag Business School, France, where she teaches Marketing, Luxury Brand Management, and Research Methods. Her first book is 
 Art and Business: Perspectives on Art-Based Management
 .
 Elena Cedrola
 is Full Professor and Head of the Department of Economics and Law at the University of Macerata, Italy. Her research areas are international management and marketing for small and medium-sized enterprises, with a focus on China. Her latest studies focus on the country-of-origin effect in industries, the fashion industry, blockchain, and gender issues, the latter two being contextualized in corporate management and marketing strategies.

The Intersection of Gender, Culture, and Couture

Transforming Gender Norms in Fashion

Fakten, Zahlen, Hintergründe

Bahn-Jahrbuch 2025

Digital Twin Technology for Autonomous Electric Vehicles serves as an essential guide for researchers, advanced students, and engineering professionals eager to harness the transformative potential of this cutting-edge approach. The volume offers an in-depth exploration of the intersection of DT software and AEVs, highlighting how this innovative strategy enhances vehicle functionality, efficiency, safety, and user experience. Reviewing the latest research outcomes and trends as well as touching upon future perspectives, it provides a clear and actionable, step-by-step roadmap that also considers cybersecurity, regulation, ethics, and environmental friendliness, helping readers confidently navigate potential challenges and maximize the benefits of DT technology implementation for AEVs. Valuable case studies that incorporate practical insights and lessons learnt are blended into the work too, providing context and application examples in diverse settings. The experts behind the insightful chapters thus successfully respond to the need for a multidisciplinary resource that bridges theory and best practices, while fostering collaborative efforts to further identify and leverage opportunities stemming from the intricate combination that is redefining the automotive research landscape.

Recent Trends and Future Perspectives

Digital Twin Technology for Autonomous Electric Vehicles

Management for Professionals

A Practice Guide

Moulding a Durable Organisational Identity

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves.&nbsp; Central to this evolution is the development and protection of brand identifiers, such as names, logos, and more, as well as the development of registration and conflict-resolution systems to resolve disputes regarding brand identifier similarities.&nbsp;

The author meticulously navigates the historical evolution of brand marketing, elucidating the manner in which this practice has evolved over time. To get a sense of how much brand marketing has grown, he examines advertising expenditures, the scholarly and professional literature, a few case studies, and the growing number of&nbsp;brand identifier registrations and disputes.&nbsp; He examines several legal areas including trademarks, unfair competition, copyrights, design patents and even antitrust law.&nbsp; In modern times, the legal system not only enables brand marketing but sets limits on it as well.&nbsp; The book concludes by examining some modern developments that are testing the limits.&nbsp;

Catering to researchers vested in the realms of advertising and marketing history as well as law, this landmark text provides a thorough survey of brand marketing and its regulatory landscape.

&nbsp;

Ross D. Petty is Emeritus Professor of Marketing Law at Babson College, USA after being a faculty member for thirty-one years. He has published more than 100 articles, book chapters, and notes, and presented 115 times at various academic conferences and events. His most recent book is Branding Law: A Guide to Legal Issues in Brand Management.

A Legal Perspective on the History of Brand Marketing

From Marking Products to Marketing Brands

A great classic of technical motorsport literature focusing on F1 is back: the book Formula 1. La tecnica, written by Paolo Filisetti, one of the most respected draftsmen and technical writers within the "Circus", analyses the principal technical and regulatory development of the two-year period 2023-2024. Two years that saw the introduction of changes affecting both the aerodynamics of the cars and the Power Units, but also the cockpits, brakes, tyres and various engine components. Two seasons, therefore, of great interest on both a technical and sporting level. Red Bull Racing once again won the world title double in 2023 (the Drivers' with Max Verstappen and the Constructors' World Championships), while the 2024 World Championship turned out to be one of the most closely fought seasons in recent years. The "usual" Max dominated the early rounds and went on to be crowned world champion again at the end of the season. But the World Championship was also characterised by the revival of Ferrari and, above all, of McLaren with its drivers Lando Norris and Oscar Piastri. As with previous editions, the book contains hundreds of colour drawings as well as a race-by-race analysis of all 46 Grand Prix races over which these two championships were held, not forgetting the "hot topics" of the 2025 World Championship.

Technical Insights

Formula 1 2023-2024

Damit die Wirtschaft und das Land wieder florieren, brauchen wir dringendst mitreißende Fortschrittserzählungen und mobilisierende Zukunftsbilder. Wir brauchen die Vorstellung von einer erstrebenswerten Zukunft, um uns aufzuraffen und in die richtige Richtung zu laufen.
 
 Anne M. Schüller liefert in ihrem neuen Buch zahlreiche Narrative für 
 
<ul>
 <li>mehr Lebensqualität, </li>
 <li>eine bessere Arbeitswelt, </li>
 <li>mehr Nachhaltigkeit und </li>
 <li>eine bessere Zukunft.</li>
</ul>Sie erfahren
 
<ul>
 <li>warum Menschen gute Geschichten so lieben und sie so wichtig sind,</li>
 <li>wie moderne Narrative analog und digital zugleich funktionieren und</li>
 <li>wie Narrative und Storytelling zusammenpassen.</li>
</ul>
Anne M. Schüller, Dipl.-Betriebswirtin, ist Managementdenkerin, Keynote Speaker, mehrfach preisgekrönte Bestsellerautorin und Business Coach.
 
 
Zielgruppe sind Menschen in Unternehmen und Organisationen, für die eine überzeugende Kommunikation erfolgsentscheidend ist.

Wie kraftvoll erzählte Geschichten unser Leben und die Arbeitswelt positiv wandeln

Narrative für eine bessere Zukunft

The Role of Artificial Intelligence in the Emergence of the Ethical Consumer

Conscious Consumption

Porsche Outlaws

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