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Popularizing Science in the Digital Era

Popularizing Science in the Digital Era

A Multimodal Genre Perspective on TED Talk Videos

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This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.

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novembre 2024, 160 Pages, Routledge Studies in Multimodality, Anglais
Taylor and Francis
978-1-032-26365-6

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