Personality, Design and Marketing

Matching Design to Customer Personal Preferences
Publié par:
Moss Gloria

Gloria Moss reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics h

juin 2024, env. 138 pages, Anglais
Taylor and Francis
978-1-03-283794-9

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