Personality, Design and Marketing
Matching Design to Customer Personal Preferences
Publié par:
Moss GloriaGloria Moss reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics h
juin 2024, env. 138 pages, Anglais
Taylor and Francis
978-1-03-283794-9
Taylor and Francis
978-1-03-283794-9

