A detailed and comprehensive overview of the visual identity and branding of the last Olympic Games and Paralympic Games
Each Olympic Games venue boasts a unique and distinctive identity, blending local and national character with international trends and the Olympic spirit. The design for Paris 2024 stands out with its clean, symbolic aesthetic, deeply rooted in the city's cultural and historical heritage. Hosting competitions at iconic locations was a key element in the success of this approach.
>Markus Osterwalder has meticulously curated examples from fields such as graphic design, typography, and product design to showcase the design identity of these extraordinary Games in their entirety. Through interviews with numerous contributors, the passionate Swiss collector vividly documents the creative process behind the Olympic image - from the initial proposal to its final realization. This book is a must-read for design enthusiasts, Olympic historians, and anyone fascinated by the interplay of sport, culture, and creativity.