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Mateo Salvas

No Rivals

The Strategy of People Who Build the New

1. The Blank Canvas Problem: Why Copying Never Creates Wealth
2. Escaping the Trap of Perfect Competition
3. The Contrarian's Interview Question: Finding Truths Nobody Sees
4. Small Ponds First: The Geometry of Market Domination
5. Secrets Still Waiting to Be Found
6. Reading the Power Law: Why a Few Bets Win Everything
7. Foundations That Cannot Be Rebuilt Later
8. The Founding Team and the Cult of Belief
9. Distribution Is a Product: Selling What You Build
10. Machines That Complement Rather Than Replace Us
11. Reading the Cleantech Graveyard: Seven Questions Every Venture Must Answer
12. The Definite Optimist's Playbook for the Future
13. Founders as Outsiders: The Strange Shape of Visionaries
14. Case Studies in Going from Nothing to Something
15. Building Tomorrow Without Waiting for Permission

Understand and learn to respond to the global and local crises shaping the tourism industry. Crisis Management in Tourism by Kyriaki Glyptou is a comprehensive textbook designed for upper-level undergraduate and postgraduate students studying tourism, hospitality and event management. Aligned with modules on crisis management and sustainable tourism, it provides a structured framework for understanding how crises impact destinations, organizations and various stakeholders. Taking a multidimensional approach, this textbook explores why traditional crisis management models often fail in high-stakes tourism contexts. This textbook: -Examines nine interconnected dimensions in managing a crisis response: the legal, operational, financial, communication, strategic, reputational, political, ethical and human factors -Explores the contemporary challenges reshaping the industry, including climate change, geopolitical instability and community resistance to tourism -Includes real-world examples from VisitBritain, the Greek National Tourism Organization, TUI and Jet2, alongside crisis events such as the 2019 Australia wildfires &gt;This textbook equips students with the knowledge and practical skills needed to navigate crises, make decisions in dynamic, uncertain environments and build resilience in a rapidly changing global tourism industry.

Principles and Practices for Strategic and Resilient Planning

Crisis Management in Tourism

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively - Scale distribution across channels to maximize reach and performance This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

Business today remains tethered to a paradigm that is long out of date. This mindset assumes that universal answers exist: Businesses can simply apply compartmentalized operations and follow linear paths to success. Experienced managers know business doesn't work this way. Where should they turn? In this groundbreaking book, Doug Garnett shows how complexity science reveals a new understanding of how business works that is as useful on the front lines as in the C-suite. This discipline--the study of behaviors in highly interconnected, adapting systems dominated by emergence--is revolutionizing fields from biology and economics to psychology and artificial intelligence. Recognizing a business as a complex adaptive system operating within other complex systems changes our perspective on everything from core concepts of demand, profit, and strategy to the nature of business success. Managers who grasp the order hidden within complexity discover not only a powerful new understanding of their role but also potential for dramatic contributions to success. The Complexity Paradigm features vivid examples ranging from local coffee shops to major corporations like PepsiCo, Boeing, Mattel, Starbucks, and General Motors as well as tech giants such as Apple and AT&amp;T. Grounding eye-opening theory in the realities of business, this foundational look at complexity offers deep insight and value for practitioners and students alike.

Using Systems Science to Drive Business Success

The Complexity Paradigm

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization. In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact. Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy. You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams &gt;Supported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale. Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

How to Create, Manage, and Sustain a Skills-Based Culture

The TWI Implementation Field Guide

60 Lessons for Leaders in an Uncertain World

Next Gen CEO

Translational Systems Sciences

Characteristics of Japanese visual narratives are depicted in this book, shedding light on cultural, institutional, and industrial aspects of reproducible contents. The book consists of three parts which deal with the Japanese contents industry, the hypervariety industry revolution, and related case studies, respectively. The first part proposes points of view for organizing research on the Japanese contents industry. The authors explain characteristics of the industry from the standpoint of cultural, institutional, and industrial strata. The second part explains the system of revolution in the industry as a hypervariety industry. The Japanese contents industry implicitly predicts the next innovation system, which will be hypervarietal but not top-down or Hollywood style as in the Western economy. The third part provides case studies on phenomena such as the comics market, Akihabara: a cross-cultural town, Cool Japan, and animation.

Cultural, Institutional, and Industrial Aspects of Reproducible Contents

The Rise of Japanese Visual Narratives

Your friendly all-in-one guide to managing projects like a pro Project management has become a core skill across every industry, whether or not you carry a formal PM title. Project Management All-in-One For Dummies, 2nd Edition gives you a single, practical reference covering foundational principles, modern delivery approaches, certification-aligned thinking, and AI-supported workflows. You'll find clear guidance that connects theory to real-world execution, so you can plan, lead, and deliver projects with confidence. Get the hang of scope, scheduling, budgeting, risk, and stakeholder communication. Explore hybrid, agile, and traditional methodologies so you can pick the right approach for any project. Discover how AI tools fit into planning, analysis, documentation, and problem-solving. You'll also find certification-relevant concepts drawn from PMP-aligned material, presented in an accessible way that supports your career growth. Inside this guide: <ul> <li>Learn core project management fundamentals, from defining scope and setting budgets to managing risk across your projects</li> <li>Explore agile, hybrid, and traditional delivery methodologies to find the right fit for your team and goals</li> <li>Discover how AI-powered tools can streamline your planning, tracking, documentation, and everyday project workflows</li> <li>Build stronger leadership and stakeholder management strategies that work in real organizations and real situations</li> <li>Find certification-aligned concepts that prepare you for PMP-level thinking </li> </ul> Whether you're tackling your first project or refreshing skills you've built over years, this Dummies guide covers everything from fundamentals to AI-powered workflows in one place. It's perfect for professionals at any experience level who want practical project management guidance.

Project Management All-in-One For Dummies

Build an organization that adapts, evolves and performs in constant uncertainty. Workplace Agility by Natal Dank is a strategic guide for senior HR leaders, business executives and transformation leads who need to move beyond reactive change and design organizations that thrive in disruption. As AI accelerates change and workforce expectations shift, this book shows how to replace outdated resilience models with a more dynamic, future-ready approach. Introducing the Workplace Elasticity (WE) model, it explains how to align people strategy, business strategy and Industry 5.0 thinking to create organizations that can flex, stretch and re-form without losing performance. Combining strategic insight with real-world examples from companies including TomTom, Novartis and Liberty Latin America, it translates complexity into practical action. You will learn how to: - Align workforce planning with AI-enabled business strategy - Design operating models that adapt to constant change - Enable effective human-machine collaboration at scale - Build cultures that support purpose, connection and performance - Apply tools and frameworks for agile decision-making Workplace Agility equips you with the tools to lead with confidence in uncertainty, building adaptive organizations that sustain performance and competitive advantage. Themes include: workplace agility, organizational design, HR strategy, AI in business, workforce transformation, Industry 5.0

An HR Approach to Organizational Design and People Strategy

Workplace Agility

Most veterinary professionals carry at least one case they will never forget. Not the textbook case - the one that returns in the small hours, long after the client has gone home.For decades, human healthcare has been having a serious conversation about systems thinking, human factors, psychological safety and just culture. Veterinary medicine has barely begun. The result is a profession that still meets error with blame, leaving good professionals to carry shame, guilt and loneliness alone.The Cases We Carry is not a quality-improvement manual. It is a book about the culture around error in veterinary medicine - how we speak about it, respond to it, learn from it, and live with it.This isn't a manual. It's a reckoning.For everyone who entered this work believing they had to be perfect - and for everyone still carrying a case.

Error, Culture, and Safety in Veterinary Medicine

The Cases We Carry

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Scaling AI Across Your Organization

From AI Users to Solution Builders

Hear What Machines Miss and Earn the Revenue They Can't

Power Listening

No Rivals

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