Negotiating Business Narratives

Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries
<p>This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. <i>Negotiating Business Narratives</i> appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.</p>
mars 2018, Business and Management (R0), Anglais
PALGRAVE PIVOT
9783319779232

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