Negotiating Business Narratives
Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries
| Engages with an important aspect of contemporary culture (movies, novels, biographies, histories about business) in a thoughtful, rigorous, and accessible way<div><br></div><div>Demonstrates that how we as a society think about business is strongly influenced by the way it is represented in these texts, and that this influences key personal influences<br></div><div><br></div><div>Examines texts’ influence on social discourse and the circulation and reproduction within popular culture of the narrative structures they instantiate<br></div> |
<p>This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. <i>Negotiating Business Narratives</i> appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.</p>
März 2018, Englisch
PALGRAVE PIVOT
9783319779232
PALGRAVE PIVOT
9783319779232