Negotiate without Fear

PRAISE FOR DR. MEDVEC AND NEGOTIATE WITHOUT FEAR

"Vicki's strategies have helped me succeed in some of the most complex negotiations I have encountered across my career. Her focus on addressing the needs of the other side makes her strategies particularly powerful."
-MATTHEW SHATTOCK, Former CEO of Beam Suntory; Non-Executive Director of the Clorox Company; Non-Executive Director of the VF Corporation; Chairman of Domino's Pizza Group p/c Board

"When I met Vicki, I thought I knew a lot about how to negotiate. As a leader at Microsoft and IBM, I negotiated all the time. Vicki taught me strategies I never even knew existed and highlighted the traps that expert negotiators encounter. I have consistently brought her into my organizations to raise the capabilities of my teams and increase our success."
-GERRI ELLIOTT, Executive Vice President, Chief Sales and Marketing Officer for Cisco

"From the first chapter to the last, Vicki will guide you step-by-step with tangible tools that will help anyone break their old patterns and start negotiating from a place of confidence and strength. Vicki is one of the smartest and most remarkable women I know, this book is like having this wise and brilliant advisor right on your shoulder."
-TARA MONTGOMERY, Executive Producer, OWN / Apple TV+

"Every business-to-business seller and marketer should read this book. It provides the best, the most complete, and rigorous approach to managing complex account management of which I am aware. It is an extraordinary book about negotiation, but it covers all aspects of relationship building, pricing, and selling."
-BENSON P. SHAPIRO, Malcom P. McNair Professor of Marketing, Emeritus, Harvard Business School

"Vicki has advised me on many of my most difficult negotiations. Even as I have over 30 years of experience in high-stakes negotiations, having her voice in my mind always leads to a better outcome-for both sides. Go first...offer multiple options...make it about them, not you. Vicki's timeless touchstones have become the foundation of my negotiation approach."
-MICHELLE SEITZ, Chairman and CEO, Russell Investments; Director, Sana Biotechnology