Contenu
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism.
Informations bibliographiques
juillet 2025, env. 322 pages, Anglais
Taylor and Francis
978-1-032-97440-8