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Navigating Brand Activism

Navigating Brand Activism

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In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism.

Informations bibliographiques

juillet 2025, env. 322 Pages, Anglais
Taylor and Francis
978-1-032-97440-8

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