Mastering Technical Sales

The Sales Engineer's Handbook, Third Edition

Every high-tech sales team today has technical pros on board to "explain how things work," and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process.

février 2026, env. 410 pages, Anglais
Artech House
978-1-60807-744-1

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